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© International Institute of Business Analysis
Innovation Challenge
2012-2013First Edition IIBA® Italy Chapter
Innovation Award for
“Electronic Enabled Elicitation”
18th June 2013
Vimodrone - Milan
Prassede Colombo, PMP®, CBAP®
President IIBA® Italy Chapter
© International Institute of Business Analysis
AGENDA
Chairman: Prassede Colombo, President IIBA Italy Chapter
• IIBA® & IIBA® Italy Chapter Innovation Challenge, Michele Maritato,
Director IIBA Director, Kashif Riaz IIBA Director EMEA Region
• The Innovation Process in Ericsson Award, Stefano Chinnici
• 1° Round: TEAM INTRODUCTION – SHARING IDEAS
Coffee Break
• Visual Business Analysis with SAS, Brad Hathaway
• IIBA® Italy Chapter & PMI-NIC Together for Innovation, Prassede
Colombo, Stefano Setti
• Presentation of the Evaluation Committee
• 2° Round: Demos, Prototypes, Future Steps
• Q&A
• INNOVATION AWARD
• Closure, Prassede Colombo
© International Institute of Business Analysis
Thanks to
Francesco CamanziVisual Designer
© International Institute of Business Analysis
Innovation Award for
“Electronic Enabled Elicitation”
Definition of Elicitation is:
1. To draw forth or bring out (something latent or potential)
2. To call forth or draw out (as information or a response)
It means to actively engage the stakeholder in defining requirements.
The purpose of elicitation is to ensure that stakeholder’s actual underlying
needs are understood, rather than their stated or superficial desires.
Techniques:
Brainstorming, Document Analysis, Focus Groups, Interface Analysis,
Interviews, Observation Prototyping, Requirements Workshops,
Survey/Questionaire
Reference Babok® Guide
© International Institute of Business Analysis
1° ROUND – Team 1 – BARTTM - Biz Value at your
Fingertips™
• Luigi Pantarotto, Business Advisory Manager, SAS Italy
• Fabrizio Bolle, Global Ops. Finance Project Leader, GE GGO
• Flavio Ferrari, Project Manager
• Enrico Frezza, Customer Sales, Cerved Group
An Instant polling device to empower business people to get more value
from any meeting. It comes with an innovative suite of tools (handset,
mobile apps, web app and reporting terminal) which makes it the ideal
companion in every meeting challenge.
© International Institute of Business Analysis
1° ROUND – Team 2 – Jot.to™
• Alessandro Rogora, Executive Manager, RETI S.p.A.
• Vito Savino, Resp. Applications Position Keeping &Liquidity,
SGS Banco Popolare
Information Management and Sharing Assistant, that will improve and
maximize the number of ideas captured, feedback, requirements, and
suggestions in an easy and interactive way. Final purpose: extending your
knowledge!
© International Institute of Business Analysis
1° ROUND – Team 3 – Customer Elicitation
Analytics®
• Michael Boyle, MD, Procurro Solutions
• Jorg Rainer, CEO Rainer Solutions Consulting
Customer Elicitation Analytics®, is a method which strives to ensure that a
thorough concept validation occurs prior to beginning development to
significantly improve the understanding of the wishes of their target
audience, allowing for an audience 'pre-buy in' and, in turn, establishes a
framework for success.
© International Institute of Business Analysis
1° ROUND – Team 4 – RedTweety™
• Luigi Rega, Consultant, Reply
• Riccardo Conturbia, PMO Italy, Reply
Support tool for the requirements elicitation activity aimed to: improve
the effectiveness of brainstorming sessions, focus groups and
requirement workshops; extend the application of these techniques
outside the work environment and in distributed teams.
© International Institute of Business Analysis
Collaboration with PMI-NIC
PMI-NIC & IIBA Italy Chapter collaboration for exploring Project
Management and Business Analysis relationship.
One Common project a year to improve projects, organization and
business results sharing experiences and competencies between the two
Association
First project: 2014 (Project Charter 12/2013)
© International Institute of Business Analysis
EVALUATION COMMITTEE
• Lucia Buscaglia, Project Manager Intesa SanPaolo, Assochange Milan Chapter President
Edoardo Cappa, Head of Funded Projects & Technology Transfer at Vodafone
• Prassede Colombo, President IIBA Italy Chapter
• Claudio Giua, Director of Development and Innovation, Gruppo Editoriale l'Espresso
• Gaetano Lombardi, Program Manager R&D Ericsson, VP Marketing IIBA Italy Chapter
• Michele Maritato, Director of IIBA Board, VP Education IIBA Italy Chapter
• Daniele Pes, Innovation Team at Fastweb, Director
• Pier Carlo Pozzati, President Federazione ClubIN
• Kashif Riaz, Regional Director EMEA IIBA
• Andrea Rossi, Italy Business Analyst Strategic Capability Practice Lead HP Enterprise
Service
• Stefano Setti , Research and Innovation Director PMI NIC
• Giovanni Toletti, Director area MBA MIP – Milan
• Francesco Zingales, Co-founder Green Apes and Partner Faclitation Zone
© International Institute of Business Analysis
© International Institute of Business Analysis
The Winner is … ???
BARTTM - Biz Value at your Fingertips™
IIBA® Italy Chapters Contact and Events 2013
www.italy.iiba.org
Prassede Colombo, PMP®
IIBA® Italy Chapter President
+39 380 3181546
www.iiba.org
• Happy Hour talking about … BA for Value Projects, 7.30 - 9.00 p.m. – 16th July 2013, Mi
• BA Role & Carrer – Michael Augello, IIBA® Director; Michele Maritato, IIBA® Director, 2.00 –6.00 p.m – 24th September 2013, Mi
• MilaniIN – IIBA® Italy Chapter presentation, Prassede Colombo, IIBA® Italy Chapter President, 8.30 - 9.30 p.m – 7th October, PACINO CAFÉ Piazzale Bacone 9 Mi
• IIBA ® Italy Chapter Major Annual Event: BAWI 2013 - BA & Trends, 9.00 – 6.00 p.m – 18th October 2013, Mi (International Event) – Launch Innovation Award 2013-2014
• Happy Hour talking about …..BAWI 2013 Experience, 7.30 - 9.00 p.m. – 18th November 2013 , Milan
© International Institute of Business Analysis