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Yahoo намерен стать ведущим контент-провайдером, а также учится на примере противостояния MacOS/iOS и Android. Компании интересны стартапы, и она по-прежнему – как и другие лидеры мирового рынка – рассчитывает на успех в России. Об этом на открытой лекции, организованной факультетом «Менеджмент в сфере интернет-технологий», рассказал коммерческий Yahoo Марвин Ляо, отвечающий за работу интернет-гиганта на развивающихся рынках Европы, Ближнего Востока и Африки.
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Yahoo! 2011
Growing in Times of Massive Competition & ChangeMay 25th 2011
04/10/20232
Scale | We have the audience (639m+ users)
Source: Digits, comScore – January 2011
NR = No record available
Yahoo! MarketComScore Region
USA 165
Canada 17
NorthAm 182M
LatAm 56M
Argentina 6.3
Brazil 20.6
Chile 2.9
Colombia 5.6
Mexico 10.5
Venezuela 1.2
Peru 1.8
Expansion Market
Netherlands 3.8
Spain 11.2
Switzerland 1.8
UK 29.0
Europe 135M
Austria 1.5
Finland 0.9
France 19.4
Germany 20.2
Ireland 1.2
Italy 12.5
Belgium 1.8 Poland 2.5
Romania NR
Ukraine NR
Portugal 1.4
Sweden 1.7
Norway 1.0Denmark 1.0 Turkey 4.6
Russia 3.1Greece NR
MENA 67M – 59%
Nigeria* NR
South Africa* NR
Maktoob 26.8
APAC 199M
Australia 7.1
Hong Kong 4.1
India 29.2
Japan 66.2
Indonesia 6.5
Malaysia 7.4
New Zealand 1.6
Singapore 2.4
Taiwan 14.0
Philippines 4.6
South Korea 11.5
Vietnam 6.0
Thailand NR
China 24.8
Yahoo! Presentation, Confidential
Consumer & Advertiser Changes
Crazy Competition in Online Ad Market
Determining and Focusing on Core Business
What is Yahoo!?
04/10/20236Yahoo! Presentation, Confidential
Yahoo! is the global premier digital media company
Yahoo! delivers amazing personalized digital content and experiences, across devices and around the globe, to vast audiences. We are
able to provide clients with engaging and innovative canvases for them to connect with their target audiences using our unique
blend of Science + Art + Scale.
04/10/20238Yahoo! Presentation, Confidential
Scale | Content is key
#1omg!
#1Sport
#1News
#1Finance
#1Autos
#1TV
04/10/20239Yahoo! Presentation, Confidential
Scale | A truly global platform
Personalised & Innovative
04/10/202310Yahoo! Presentation, Confidential
Yahoo! serve 45,000 variations of our homepage every five minutes – that’s 13 million different versions every day
Across multiple devices
04/10/202311Yahoo! Presentation, Confidential
04/10/202312Yahoo! Presentation, Confidential
Mobile | 95,000,000+ global users
Rich Media Ads for Tablets(browser & App)
Template Rich Media Ads Location based advertising
Smart Ads for MobileY! Custom Rich Media Ads
04/10/202313Yahoo! Presentation, Confidential
Art| High impact placements
NissanVideo Superwall
NissanCustom Solution
RenaultFloating Takeover
SURPRISINGCREATIVEBOLD
04/10/202314Yahoo! Presentation, Confidential
Art| Brand recall: Mail LoginGM needed a unique, attention-grabbing canvas to show consumers the story of its cars.
• Yahoo! was able to deliver the car maker an exclusive, blank canvas with 100% share of voice.
• The Login Page takeover included a button that could send a user to a landing page
• A flash experience with a video
• And a navigable 360-degree
• Requests for Chevrolet price quotes on Yahoo! Autos increased by 22%
What is the Outcome of All this?