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Top Grossing games
90% of revenue generated by games on App Store this year came from free-to-play titles
How much time people spend on games
Source: Flurry Analytics
Average amount of minutes that people from different countries spend playing mobile games
Mobile Marketing Trends
Ad Acquired Users Now Perform Just as Well as Organic Users
Source: Localytics
* power users - who open an app 10 or more times
Mobile Marketing Trends
1. Personalization of marketing
- targeted and relevant push messages
- deep segmentation
- professional community management
Mobile Marketing Trends
2. Remarketing / deep linking
It’s more effective to retain customer than to acquire new one.
Mobile Marketing Trends
3. Video content/clips/ads
- App stores enabled video clips feature as an app/game description.
- We will see more mobile games TV commercials next year.
- Video ads shows promising conversion rates, clips - > more professional.