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Ян Шабен, Учредитель и генеральный менеджер международной консалтинговой компании "Dycia". Презентация для VII Международной конференции «Wine & Spirit Marketing Expert» 2-3 ноября 2011, Киев, МВЦ, Броварской пр-т, 15. В рамках Международный специализированных выставок "WinExpo Ukraine" и "WineTech Ukraine" http://expodessa.od.ua/conference/about/ http://expodessa.od.ua/winexpo/about/all/
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© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Ян Шабэн / Yann ChabinДоктор экономических наукуниверситет Монпелье Франция Президент Wine Earth® Международный консалтинг
Инновации в винной упаковке: некоторые перспективы"New types of packaging on the wine market: the struggle between tradition and innovation"
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
French Market
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
NE
MW
NE
MW
13,3 17 21,3 15,6
19,3 16,9 16,4 15,5
10,9 12,5 7,8 9,2
41,3 36,3 13,7 9,1
19,4 16 12,1 10,9
21,3 12,3 12,9 8,9
7,4 7,2 3,6 2,7
Gen-Y Gen-X Baby B Great Gen
%
Послевоенное поколение
Поколение-Y Поколение-X «Дети войны»
Послевоенное поколениеПоколение-Y Поколение-X «Дети войны»
3,9 1,5 1,2 0
21,3 12,3 12,9 8,9
26 13,5 4,2 2,3
10,2 5,2 1,5 0,9
1,3 1,7 0,7 1,1
6,1 3,9 1,8 0,8
2,1 3,2 3,1 1,6
Young wine consumers are more likely to accept alternative wine packaging
%
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Oze, St Martin des
Champs
Protect Planet, Anne de Joyeuse
55
PET bottlesElement Terre,
Celliers du Languedoc Vins Distribution
Jolie Terre, Yvon Mau
Yellow Jersey,Boisset
Bonus Passus, Louis Bernard
La Châsse du Pape, G. Meffre
Greener Planet, Petite
Roubié
Lucky Generation, Paul sapin
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
15 Millions bottles !15 Millions bottles !
PET recycleage loop
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Wine packaging : Life Cycle Analysis
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Wine packaging : Life Cycle AnalysisIndicators IMPACT2002+ method
Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
. Human health (eco-toxicity)
. Global warming (greenhouse gases) released by human activities and trapped in the atmosphere
. Energy consumption of non-reneweable origin (from fossil natural reserves)
. Consumption of non-renewable ressources
. Air acidification
. Eutrophication (introduction of nutrients in the form of phosphatic and nitrogenous compounds (disruption of ecosystems / decrease in the oxygen content of the aquatic environment)
Wine packaging : Life Cycle AnalysisIndicators
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Wine packaging Life Cycle AnalysisAlternative packaging are more
environmental friendly
Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Wine packaging Life Cycle AnalysisComparison of origin – impact of the glass bottle 750ml
Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Wine packaging : Life Cycle Analysis
La contribution du contenant en matière d’impacts (au regard de la bouteille pleine) ne dépasse pas plus de 50% d’où l’intérêt de valoriser une démarche DDIl importe également de valoriser l’enjeu environnemental du système d’obturation (limitation du nombre de bouteilles rendues impropres à la consommation et du gaspillages en raison de l’intérêt fonctionnel du système (vis = pratique).
Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Easy, secured, sustainable and low-costly!
Marketing
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Oxygen and light !
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Better oxygen control
100% recycled / Monolayer
Organic PET or r-PET
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Thank you for your attentionVielen Dank für Ihre AufmerksamkeitGracias por su atenciónGrazie per la Loro attenzione谢谢您
Ян Шабэн Тел.: +330 626 54 08 08 (Франция) + 380 505 14 96 98 + 380 632 77 75 83E-mail. ; [email protected]
Спасибо за ваше внимание Merci pour votre attention
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Emissions de GES
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Acidification de l’air
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Consommation d’eau
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Epuisement des ressources naturelles
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Energie primaire
© AICEI 2011 Ukraine, Kiev, November 3rd, 2011
Thank you for your attentionVielen Dank für Ihre AufmerksamkeitGracias por su atenciónGrazie per la Loro attenzione谢谢您
Ян Шабэн Тел.: +330 626 54 08 08 (Франция) + 380 505 14 96 98 + 380 632 77 75 83E-mail. ; [email protected]
Спасибо за ваше внимание Merci pour votre attention