ZoomFitness Auto Category Deck

zoommedia.com

Auto Category DeckReaching the Automotive AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience with experience in the auto category, ideally suited to automotive brand messaging.

Utilizing commercials w/ sound and custom digital content auto advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 161)

3

Ideal Auto Target

© 2011 Zoom Media Corp. All rights reserved.

First to Try: Automotive Index 150

Activities: Automobile WorkIndex 120

Regularly recommends on automobiles

Index 123

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Confident in negotiating to buy a car

Index 114

ZoomFitness Consumers are valuable automotive category targets


Intermediate sized carIndex 117


Fitness Consumers own a variety of different sized cars

Compact pickupIndex 140

Compact sport/utility Index 138

Sub-compact car Index 148

Mid-size sport/utilityIndex 135


Spent $40,000+

on most recent purchase/lease Index 126


Fitness Consumer spending power in the automotive category

Spent $15,000 - $19,999

on any vehicle Index 124

Spent $30,000 - $39,999

on most recent purchase/lease Index 120


Has MP3 player connection Index 161

Has built-in GPS/navigation systemIndex 127

Has satellite radio sound systemIndex 137


Fitness Consumers & car features

Has bluetooth/

hands free phone capabilityIndex 124


Fitness Consumers: Auto Insurance &Loans

Has combined homeowners/ auto insurance policy

Index135

Carries comprehensive auto insurance Index 113

Has an auto loanIndex 145

3+ vehicles in HH covered by insurance Index 123



Give advice extremely/very often

Index 192 Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the people you want to reach

Buy based on quality, not price

Index 143 Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

zoommedia.com

Appendix

ZoomFitnessTM

Delivers

ZoomFitness HIST DISC ESPN TBS TNT

Most recent purchase/lease was a sub-compact vehicle

137 100 97 98 102 93

Most recent purchase/lease was a compact sport/utility vehicle

128 108 101 106 108 108

Vehicle has security/burglar alarm 124 110 110 112 107 107

Vehicle has an MP3 player sound system

161 110 112 116 111 103

Automobile Features Category- Top 5 Entertainment Cable Nets

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs

ZoomFitnessTM

Delivers MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


3+ vehicles in HH covered by insurance

123 114 110 109 106 104

Has combined homeowner/auto insurance policy

135 113 106 111 102 103

Has an auto loan 145 118 113 115 115 107

Auto Loans and Insurance – Top Entertainment 5 Cable Nets

Consumer Comparison

ZoomFitnessTM

Delivers MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Vehicle has satellite radio 137 115 111 120 106 104

Spent $40,000+ on most recent purchase/lease

126 110 115 117 95 102

Spent $15,000 - $19,999 on vehicle 124 112 110 110 108 103

Auto Category – Top Entertainment 5 Cable Nets

Consumer Comparison