The Brief

WHAT: Yamaha International Motorshow 2014

WHO: Motorcycle Riders

WHEN: 04-10 June 2014

WHERE: Mall of Asia Main Mall Atrium

The Concept

“Revs Your Heart.”

Floor Plan

SET-UP

FLOOR

PLAN

Set-Up

BOOTH

SET-UP

Execution

Execution

Day 1 - Booth Display

Day 2 - Press Conference

Day 3 - Booth Display

Day 4 - Raffle Draw

Day 5 - Booth Display

Day 6 - Flash Mob

Day 7 - Launch

Side Activities

Registration

iPad registration with

randomizer for giveaways

Apparel Booth

Mannequins on four sides of the Rev Station

Apparel Booth

Models going around and enticing customers to buy

Lipstick Camera

•Yamaha video graphics to flash on

LED screen

• Lipstick camera set-up for audience to

play with

Rev Station

Rev Station - Perspective 1

Rev Station

Rev Station - Perspective 2

Rev Station

• Three (3) LED walls which is triangular in shape

• Three (3) entrances on each side

• Inside the station, we have the 3D animation effects which could be projected on the wall

• Platform for the latest model of Yamaha motor

Rev Station

Every twenty (20) minutes, we will have a buzzer to signal when people can come in the Rev Station. Signs include animated graphics (dimension-like), buzzer sound effects, and flashes of the letter given to the main talent as seen on the 2014 Yamaha Rev Station Movie Promo.

Rev Station

Rev Station

Rev Station

Flash Mob

For a surprise performance and to further entice passersby to visit the motor show, the mannequins on the four corners will be replaced by human dancers wearing motor apparel. Their sudden movements will signal the start of the flash mob with at least 100 dancers coming in from different areas.

Raffle Draw

Giveaways

Reveal

DAY 7

SET-UP

FLOOR

PLAN

Reveal

Reveal- Perspective 1

Reveal

Reveal- Perspective 2

Reveal

Reveal- Perspective 3

Host

Talents

G-Force

Aerial Dancers

Female Guest DJ

Spinner

Special Performance by Roxee B

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