An Appeal to:A

INITIATIVE

Akshyapatr

aSHARE What You’ve with Soldiers on Highways

A

INITIATIVE

What this programmeAkshyapatra

is all about?

It’s sort of

THANKS GIVINGto truck drivers

A

INITIATIVE

You ASK ‘Why?’…

Good Question

A

INITIATIVE

Without trucks and drivers, your BUSINESS will be nothing

to write home about

A

INITIATIVE

YOUR freight forwarding via air can’t take off – or touch down -

unless vehicles on road ferry your stuff to – or from - the tarmac.

A

INITIATIVE

Yes, Yes…One is talking about

the FIRST & LAST MILE connectivity.

A

INITIATIVE

So, thanking these SOLDIERS ON HIGHWAYS

who help build your business is worth shaking hands with.

Right?

A

INITIATIVE

INVITE them to your Corporate Office for an Evening Tea.

How about calling it…TEA WITH TRUCK DRIVERS!

A

INITIATIVE

Uncouth, ugly truck drivers in our high class office, did you say?

A

INITIATIVE

Class distinction on the basis of educational background (or lack of it),

look and feel, no?

A

INITIATIVE

SHED Your Inhibitions.

A

INITIATIVE

BRING them into your circle. Let them see the BIG Company whom they are supporting from

outside.

A

INITIATIVE

HELP them groom into better looking personalities.

*Gift them Gillette Shaving Kits.

Deodorants to beat the Indian Summer.

A

INITIATIVE

After all, they’re yourBRAND AMBASSADORS

in a manner of speaking

A

INITIATIVE

All your Strategic Planning will be meaningless unless these SOLDIERS ON HIGHWAYS move your stuff on roads.

A

INITIATIVE

So, inviting them for an EVENING TEA is sort of

self-preservation for you & your organization.

A

INITIATIVE

What this will achieve?

1) Psychological boost for truck drivers & make them more LOYAL

to your organization

A

INITIATIVE

What this will achieve?

2) Conscience-cleansing for educated and sophisticated lot like you

A

INITIATIVE

A lot of things happen over coffee or tea, no?

BUILD Relationship EARN Loyalty

SHOW you really care for these SOLDIERS ON HIGHWAYS

A

INITIATIVE

It’s NEVER TOO LATE.To become …

BETTER HUMAN BEINGS

A

INITIATIVE

What Are You Waiting For?ACT Now!

A

INITIATIVE

Truckers, The

BACKBONE

of India

Deep Apartment, 52 Ward No. 1, Behind Punjab National Bank, Mehrauli, New Delhi 110 030/India

ramesh@krkfoundation.org

IMPROVING Truck Drivers’ Working & Living Conditions

Am part of your ECOSYSTEM. Help me to help YOU!