TruckSuvidha: Transportation on Online Wheels

TruckSuvidha is a start-up which was formed with one goal in mind i.e.to bring about a change in the existing transportation scenario. Thecurrent logistics industry in India faces huge gaps due to the demand andsupply not being met despite the availability of both in huge numbers.This start-up plans to act as a bridge and curb the existing gap. Apartfrom this the logistics sector is technology deprived with players optingfor old traditional practices while booking trucks. The plan is overhaulthe complete industry by introducing technology and other means tomake truck booking a rather easy affair.

TruckSuvidha is an online portal connecting various entities tobring them on a common platform where they can go about doing theirbusinesses easily without any hassle. There registered user base includestransporters, customers, service providers, packers and movers,individual truck owners who communicate in a timely and effective way.It aims to reduce the problem of lack of information by providing anextensive database with thousands of options to choose. It can be rightlysaid that TruckSuvidha is the ‘Yellow Pages’ of the transportationindustry.

Services provided are keeping in mind the key vulnerabilities ofthis sector. There exhaustive database provides real time information onnot only the forward journey but the return journey as well. The uniquesubscription model at affordable prices makes the job easier for both thetransporters and customers as only relevant information is shared withthe apt party to make the operation easy and swift. Main features include

Load Board, Truck Board and Distance Calculator which feed intodatabase the requirements from a transporters and customersperspective. This information is classified and shared to get thetransaction on-going. So basically the idea is to help all key playerscome together to perform their business in a simple yet effective manner.

Road transport is a dominant segment in India’s transportationsector with a share of 4.7% in India’s GDP in comparison to railwayswhich is a mere 1% (NTDPC Research 2009-2010) with a total of 76.6lakh goods vehicles. If we approximately calculate the number of trips ina year, it amount to 700 M out of which TruckSuvidha plans to cater to70 M trips all across India. The target is entire logistics industry be it thetraditional transporter or customer, service provider, packers and moversetc. Any vehicle transporting goods from one place to another should bebooked through TruckSuvidha. The plan is to bring the entire industryonline and moving goods as easy as eating pie.

As of now TruckSuvidha has covered close to 632 locations with39,200 registered users on their website. More than a 500 posts/queriesare received per day. One of their unique features is a full time callcenter which takes care of real time queries at that moment making this atrusted brand for all. Even after such a positive response the challenge is

to make the people aware of how technology will make their lives better,getting the truck drivers educated of their rights, making people acceptchange in an industry which has not used technology since its inception.The strategy is to organize and modernize a technology crippledindustry. Existing dogma needs to vanish and people need to be moreaware of the things going around in the current world scenario.