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Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
ExcellenceOur mission is to radically improve the
promotional data landscape and
deliver unparalleled analytics.
InnovationWe focus on innovative solutions to
help drive our focus and that of our
customer business.
ActionableProviding a wealth of information is
only part of the puzzle; our findings
increase your profits.
ECRM’s promotional analytics provides the most comprehensive
information needed to increase profits, predict competitive trends
and make better decisions.
THE LEADING PROVIDER OF PROMOTIONAL
DATA AND ANALYTICS
ECRM Analytics
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD SUPPORT BY BRANDTop 20 Brands by Percent of Toothpaste Ad Blocks
24.9%24.2%
9.7%
6.1% 5.7%5.1%
3.9% 3.6%2.6%
1.8% 1.5% 1.4%0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.4% 0.4%
0%
5%
10%
15%
20%
25%
30%
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
WEEKLY SHARE OF 52-WEEK AD SUPPORTChanges in Ad Volume of Toothpaste
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
Colgate-Palmolive
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONSTop 10 Retailers Promoting Colgate Toothpaste
0
20
40
60
80
100
Colgate-Palmolive Procter & Gamble Company
ManufacturerNumber of Ad
Blocks Shared
Last 52 Weeks
Percent of Ad
Blocks Shared
Last 52 Weeks
322.30 9%
354.93 11%
111.79 13%
144.03 16%
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD BLOCK EXCLUSIVITYTop Competitors In The Toothpaste Sub-Category
Manufacturer’s
Sharing More
Ad Blocks
Manufacturer’s
Sharing Fewer
Ad Blocks
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACETop 10 Retailers Promoting Colgate Toothpaste
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
Colgate-Palmolive Procter & Gamble Company
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
Contact Information
Judy Farren
440-498-0500 x1138
John Allen
440-528-0412