how automotive manufacturers are using new tech to plan and market new modelsMark Dipko | Director of Corporate Strategy | Hyundai

Philippe Martinez | Senior Creative Consultant | 3DXCITE

Philippe MARTINEZSenior Creative Consultant –Marketing Solutions

3

Mark DipkoDirector – Corporate Planning

whitespaceresearch

development marketing sales after-sale

lifecycle

design

understand the customer

invite the customer in

be a part of the customer’s life

understand the customer

whitespaceresearch

development marketing sales after-saledesign

I feel that I have to take whatever I can get in this world because no one is going to give me anything. Agree.

what it used to be

realtime feedback

what’s next?

partners

influencers dinner

invite the customer in

whitespaceresearch

development marketing sales after-saledesign

HOLISTIC VALUE drives business

Products are NO LONGER ENOUGH

“EXPERIENCE ECONOMY”

Commodity

Product

Services

Experience

Marketing in the Age of Experience

1 in 3 Americanswould rather

• go to the DMV

• do their taxes

• sit in the middle airplane seat

than go through the process of buying a car.

- Edmunds.com, June 3, 2014

?

http://drivemyhuracan.lamborghini.com

be a part of the customer’s life

whitespaceresearch

development marketing sales after-saledesign

Backseat reminder

Average number of U.S.

child heatstroke fatalities

per year since 199838

understand the customer

invite the customer in

be a part of the customer’s life

thank you