From left: Kunal Mohiuddin (Loyalty Prime), Christoph Straub (Loyalty Prime), Sara Garbini (Sogefi), Alexander Knorn (TRW), Ann-Kathrin Blechschmidt (TRW), Hedy Borreman (Denso Aftermarket), Mike Atkin (MJA Associates), Bahar Sabet (TRW), Ben Smart (TRW), Fatiha Laauich (Denso Aftermarket)

The Loyalty Awards 2015 venue in London

The Loyalty Awards 2015 venue in London

What the judges said: "The judges were impressed both by the quality and the depth of the communication in their entry, and the evidence of results they provided in a difficult and hard fought category where the quality of entries was very high. It is difficult to resonate with customers and achieve loyalty in the B2B environment, but automotive Diamonds has clearly demonstrated that by thinking laterally, this can be achieved."