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Commercial Solutions | Automotive Commercial Solutions THE CONNECTED VEHICLE MOVEMENT Vehicles have become part of the “personal ecosystem”—increasingly integrated with other devices that enable connectivity, entertainment, and convenience. The automotive landscape has shifted, transforming beyond its traditional focus on performance, style, and safety. Automakers are now operating in a new environment, seeing changes in consumer demands, competitive landscape, and their core business models. The challenge is clear: Automakers now compete in spaces that are undefined and against non-traditional competitors, with innovations—including smart infrastructure, connected vehicles, and embedded technologies—accelerating the shift toward a new service model. The product automakers are designing and selling is fundamentally changing. Despite the uncertainty, there are real opportunities for those who are willing to be both aggressive and innovative in this shifting environment. To stay ahead, you must: • Own the coming transformation • Recognize the opportunity in data • Adapt a “Try. Fail. Learn.” mindset • Secure your product and your enterprise The competitive landscape may be shifting, but the core selling point of vehicles remains the same: The customer experience.

The Connected Vehicle Movement

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Page 1: The Connected Vehicle Movement

Commercial Solutions | Automotive

Commercial Solutions

THE CONNECTED VEHICLE MOVEMENT

Vehicles have become part of the “personal ecosystem”—increasingly integrated with other devices that enable connectivity, entertainment, and convenience. The automotive landscape has shifted, transforming beyond its traditional focus on performance, style, and safety. Automakers are now operating in a new environment, seeing changes in consumer demands, competitive landscape, and their core business models.

The challenge is clear: Automakers now compete in spaces that are undefined and against non-traditional competitors, with innovations—including smart infrastructure, connected vehicles, and embedded technologies—accelerating the shift toward a new service model. The product automakers are designing and selling is fundamentally changing. Despite the uncertainty, there are real opportunities for those who are willing to be both aggressive and innovative in this shifting environment.

To stay ahead, you must:

• Own the coming transformation

• Recognize the opportunity in data

• Adapt a “Try. Fail. Learn.” mindset

• Secure your product and your enterprise

The competitive landscape may be shifting, but the core selling point of vehicles remains the same: The customer experience.

Page 2: The Connected Vehicle Movement

Individual

Parts Supply

Test and Validate

Flash

Assembly

Manufacturing Builds

Ship Vehicle

Validation

Optimization

Receive/Process

Development

Test

R&D

Vehicle Repair

Wireless

Wired

USB

Select

Specifications

Keyless Entry

Long-Range Radar

Development

Engineering

Design

TPMS

Flexray

App Framework

Driver Rorewarning

Government Procurers

Development

Congress

HVAC

Regional

Media

Media

Dealers

U.S.

Cellular

Logistics

Select

Assembly

Deliver Source

Market

Regional

Partnerships

NAFTA

FCCLaw

Partnerships

Law Enforcement

Trade issuesSuppliersPartnerships

Industry Forums

Alliances

External

Industry Media

National News Media

R&D Labs

Social MediaSencors

Individual

Market

Customer Service

Update Software/Firmware

Sell

Corporate

Emergency Services

Civic Services

Law Enforcement

Highway/Roads

Sensors

Financial Services

Apps

Electrical Grid

Network

Energy Infrastructure

Family Link

Apps

Energy

Infrastructure

Safety

Civic Services

Software

VCP

Gas & Oil

Civic Services

App Framework

3rd Party Apps

Roadside Assistance

Navigation System

Engine Controls

Backup Cameras

Driver Forewarning

Chassis Systems

Data Centers

Infotainment

Transportation

Internal

Financial Services

Affiliates

DOT

EPA

INFLUENCERSINFRASTRUCTURE

LIFECYCLE

Service

Features& Services

CorporateIT Infrastructure

Media

TransportationNetwork

Source& Supply

CellularNetwork

Design& Test

DealershipNetwork

THE FUTURE ISCONNECTED

Hardware/Software

Components

Consumers

Competitors& Suppliers

Government

ManufactureCOMPONENTS

NetworkInterfaces

Commercial Solutions | Automotive Commercial Solutions | Automotive

Thrive in disruption

As the connected vehicle landscape continues to mature, automakers need to adapt. At Booz Allen Hamilton Commercial Solutions, we see this revolution as an opportunity to generate new revenue streams and develop brand differentiators.

Recognizing this opportunity requires insights that extend beyond traditional automotive boundaries. We guide you to act decisively and benefit from forward thinking, from product cyber security to data analytics. We help you forecast future consumer demands by anticipating trends across the high-tech and manufacturing landscape.

Booz Allen’s extensive knowledge of the automotive ecosystem helps you succeed in a complex, interdependent world.

Page 3: The Connected Vehicle Movement

Commercial Solutions | Automotive

Jon Allen Principal Tel +1 703-377-7194 allen_ [email protected]

Denis Cosgrove Senior Associate Tel +1 202-346-9296 [email protected]

Sedar Labarre Vice President Tel +1 202-346-9201 [email protected]

Pranav Saha Lead Associate Tel +1 410-684-6528 [email protected]

To discuss how we can personally help your business thrive, please contact:

www.boozallen.com

Booz Allen Hamilton has been at the forefront of strategy and technology consulting for nearly a century. The firm provides business and technology solutions to major corporations in the financial services, health, and energy markets, leveraging capabilities and expertise developed over decades of helping US government clients in the defense, intelligence, and civil markets solve their toughest problems.

Booz Allen is headquartered in McLean, Virginia, employs more than 22,000 people, and had revenue of $5.48 billion for the 12 months ended March 31, 2014. In 2014, Booz Allen celebrates its 100th anniversary year. To learn more, visit www.boozallen.com. (NYSE: BAH)

Booz Allen Commercial Solutions

To thrive in business today, you need to do more than meet the challenges in front of you. You need to anticipate the future, act decisively and invest wisely to achieve long-term success. Booz Allen is laser-focused on enabling our clients to succeed. Our dedicated teams understand business imperatives, combining in-depth industry knowledge with operational expertise. All grounded in Booz Allen’s decades of experience working on the federal government’s toughest data and security challenges. We bring smart planning, superior implementation and expert tradecraft to solve our client’s toughest problems.

Our capabilitiesCyber

From cyber security strategy to technical assessments, we offer a wide range of services to help clients align cyber capabilities to core business drivers and integrate solutions across their enterprise.

Analytics

We deploy data scientists and domain experts, working in collaboration to harness and analyze internal and external datasets that help clients identify opportunities, manage risk, and solve their most complex business challenges.

Third Party Risk Management

Within a rapidly shifting technology and risk landscape, we apply industry-leading vendor-agnostic evaluations to carefully identify, prioritize, and manage risk at critical supply chain decision points.

Enterprise Resilience

Our resilience services unite often disparate preparedness activities (business continuity, disaster recovery, crisis/incident response, test, training, evaluations) through a comprehensive framework that evaluates and enhances an organization’s ability to continue operations during crisis events.

Work with usAt Booz Allen, we think differently, pairing automotive expertise with insights from across high-tech, manufacturing industries. We help you re-imagine the market landscape and anticipate interdependencies created by new and emerging technology, so you can realize market opportunity and mitigate business risk.

We’ve solved some of the world’s most complex challenges. Our unique perspective provides the insights that connect strategy to implementation. Our clients move forward, developing and protecting innovative products and services.