Case Study:

Effective Use of Mobile

Strategy & Facebook

Marketing

Ty Downing | SayItSocial

Always begin with strategy…

Always begin with strategy…

• Objective – Get people to test drive

• Highlight features of BMW’s

• Get people to the dealership

• Sell used & new vehicles…

What Did We Do?

Micro-site

MyBMWExperience.com

Custom Facebook

page (tab)

Social Media &

Location Based

Accounts

Train & Educate

Staff

QR Code(Place on car)

QR Code

The First “My

Experience” Person

The Car

Launch!

Launch!

Launch!

Launch!

Launch!

Results?

Stats are still

compiling!

Marketing Report Results

Tools

Twitter Facebook 4square QR Code YouTube Summary

9 X

tweets

= 14

Tim Moore

30,000 Followers

Ty Downing

9,000 Followers

Social Crush

2,000 Followers

≈ 40,000Potential Reached!

X 9 (Tweets)

HOW MANY VIEWERS?

CONVERSION!!!

Who are your users?

`

264

Views

Summary

25 tweets w/ over 40,000 Potential Reached

119 Page Views on Launch Day20 new “Likes” 18%

=> 5 Checkin’s 25%

=> 29 SCANS!

264 video views

Takeaways?

• Strategy – What are your goals? What are conversions?

What are competitors doing?

• Training – Train staff on initiatives, equip them i.e. mobile,

video, print collateral.

• Tools – Use current digital marketing tools “Intelligently”

prepare for QR code promotions.

• Go Gorilla – Jump the gate…be creative, be

controversial, tap into advocates, park at Gaps grand opening

• Measure - Insights, SayItSocial management tool, YT, #’s,

RT’s, FB impressions, Bit.ly, Goals (G analytics) Sales? Leads?

Thank you…

Ty Downing