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Social Media & Social Marketing The Power of Conversations

Social Media Marketing; The Power Of Conversation

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The Power Of Conversation is realized by marketers who use social media to engage many from singular platforms.

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Page 1: Social Media Marketing; The Power Of Conversation

Social Media

& Social MarketingThe Power of Conversations

Page 2: Social Media Marketing; The Power Of Conversation

A quick poll, before

getting started!

• Blog personal/corporate

• Tagging

• Bookmarking

• Photo Sharing

• Skype or IM

• Wiki

• RSS

• Web video / vlog

• Social Networking

• Mash-ups

• Second Life

Page 3: Social Media Marketing; The Power Of Conversation

Social Media, Web 2.0,

Blogs, Blogosphere,

Social Networks,

Wikis...

What is this all about?

Page 6: Social Media Marketing; The Power Of Conversation

Still Feeling A Bit Confused?http://flickr.com/photos/9119028@N05/591163479/

Page 7: Social Media Marketing; The Power Of Conversation

http://xkcd.com/256/

Page 9: Social Media Marketing; The Power Of Conversation

A definition of Social Media

& the Web 2.0...

Page 10: Social Media Marketing; The Power Of Conversation

The Web 2.0 could be defined as a collection of open-source,

interactive and user-controlled online applications expanding

the experiences, knowledge and market power of the users as

participants in business and social processes.

Constantinides & Fountain, 2008

Social media are the social aspects of the web 2.0

applications: participation, openness, conversation,

community and connectedness.

SpannerWorks, 2007

Page 11: Social Media Marketing; The Power Of Conversation

Web 1.0 vs. Web 2.0

Page 13: Social Media Marketing; The Power Of Conversation

http://www.cluetrain.com/book/95-theses.html

Basically it’s all about

conversations...

Page 14: Social Media Marketing; The Power Of Conversation

The Social Media

Landscape

Page 17: Social Media Marketing; The Power Of Conversation

Could Social Media

Be Used for

Social Marketing

Campaigns?

Page 18: Social Media Marketing; The Power Of Conversation

Let’s have a look at

some examples...

Page 19: Social Media Marketing; The Power Of Conversation

Substance Abuse

(Anti-Drug, Smoking)

Page 24: Social Media Marketing; The Power Of Conversation

Social Marketers should

take into account but

not be afraid of side- or

boomerang effects

of the Internet.

Page 28: Social Media Marketing; The Power Of Conversation

Hand Washing

Page 31: Social Media Marketing; The Power Of Conversation

HIV-AIDS

Page 35: Social Media Marketing; The Power Of Conversation

Physical Activity

Page 38: Social Media Marketing; The Power Of Conversation

Recycling

Page 40: Social Media Marketing; The Power Of Conversation

Could Social Media

be Effectively used for

Social Marketing

campaigns?

Page 41: Social Media Marketing; The Power Of Conversation

YouTube, MySpace, Facebook, Xanga, Flickr, Digg , StumbleUpon are all media that could be used for extending the campaing and spreading messages.

It is possibile to increase the audience reach through the web...

When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes sense to think of the Internet as a place where real conversations take place.

Page 42: Social Media Marketing; The Power Of Conversation

what do

YOU think?