Social Advisors - Automotive Case Study

Case study

AM & Auto Trader Digital Marketing Conference 112 February 2015, NEC,

Birmingham

Speaker at:

What Are You Going To Achieve

2

Determine how you’re

going to use social

media

3

Determine

your

channels

4

Build your content

strategy

1

Setting realistic goals

for your business

B2B

B2B/B2C

B2C

Grow followers 15%

Engagement of 20%

Increase reach by 20%

Curated content

Social Media

Videos

Live tweeting

1 Month Plan

Start 8th Dec

End 26th Jan


Birmingham

Sharing Great Content

Website

Blog Post

Social Share

Traffic

Retain Customers

Find New Customers

Increase Website Traffic

Be Found Through Search

Keep The Engagement Alive


Birmingham

Content PlanWeek 50 Week 51 Week 52 Week 53 Week 1 Week 2 Week 3 Week 4

8th Dec 15th Dec 22th Dec 29th Dec 5th Jan 12th Jan 19th Jan 26th Jan

Blog Posts

Preparing

Your Car for

Winter

Driving in

Low

Temperature

s

Driving

Home

for

Christmas

Great Apps

for Your

Smartphone

How Car

Leasing

Works

How Much

Can You

Borrow?

60 Second

Guide To

Car Finance

Do You

Know Your

PCP From

Your HP?

1 x week

VideoMerry Christmas Video

Don’t drive and drink

How To Stay On

Top Of Your

Money

x2

InfographicsWinter

driving tips

Christmas

Driving

Dangers

Safe Tyres

Equal a Safe

Family

Car

Finance

Jargon

Busters

Branded images

Images Car safety images

Countdown

To Christmas


Birmingham

8 Weeks Social

Media Reach

5%

11,8%

8,886%


Birmingham

Platforms

Increased Followers 11.7%

900+ Followers

Reach of 742K Users

(+8,886%)

700+ Mentions and Replies

(+3,271%)

Increased Followers 9.5%

1,000+ Likes

Reach 33K+ Users

(+16,8%)

1,763 Engagement

(+247%)

8 Weeks Activity


Birmingham

Website Traffic

34,219 Unique Sessions (+28.09%)

25,062 Users (+30.61%) 66.7

33.3

NewVisitors

ReturningVisitors

51,01% Bounce Rate (-2.37%)

Session Duration 02:28 (+1.41%)


Birmingham

Sharing Great Non-Financial Content

Be Social

Be Helpful


Birmingham

Sharing Compliant Financial ContentHelpful PostsBlog Posts


Birmingham

The car doesn’t belong to you, so

it can be repossessed any time if

you don’t keep up the agreed

payments.

Questions?

www.SocialAdvisors.co.uk

Send us an email [email protected]

Give us a call on 01474 550290


Birmingham