May 19th 2015Ford Convention Center

Detroit, MI

6 Panels, 50 Sessions, 15 DemosFree, One-day Conference

Featured SessionsFrom Automotive Systems to Smart Mobility Systems: Automotive EE System Design Becomes part of the Internet of Things

KEYNOTE: Jim Buczowski

The keynote will begin with a look at what’s driving the shift to Smart Mobility and the implications to automotive engineering and product development. Key enablers will also be discussed along with opportunities that need to be addressed to create an eco-system that delivers a valuable user experience.

The discussion will continue with an explanation of Ford Smart Mobility and how the company is taking connectivity, mobility technologies, autonomous vehicles, customer experience and data analytics to the next level to help change the way the world moves.

Concluding remarks will offer challenges for the design and EE systems communities and include thoughts on key opportunities to enable the system engineering of Smart Mobility.

Henry Ford Technical Fellow and Director - Electrical and Electronics Systems, Research and Innovation, Ford Motor Company

Integrating Model Based Systems Engineering Across EE Domains

KEYNOTE: Martin O'Brien

Thought leaders identify MBSE as a solution to cost and quality

challenges caused by EE complexity. One characteristic of MBSE is

holistic thinking, but this is not easy to accomplish. This keynote

presentation shows how true coherency can be achieved across the

core EE domains: software, networks, devices, and connectivity.

Starting from the functional abstraction, brand new technology is

introduced that guides integrated implementation decisions. Though

lightweight for rapid optimization, the data created can be directly

driven into detailed, domain specific design tools. This creates

integrated flows employing MBSE principles that deliver lower costs,

better quality, and faster innovation.

General Manager, Integrated Electrical Systems, Mentor GraphicsFeatured Sessions

Featured SessionsPANEL: Automation Tools

Free Engineers to Innovate

The increasing complexity and diversity of configurations in

automotive harness definition and design means that designs must

be accurate and correct-by-design. The result is that innovation is

needed to create new ways to design more efficiently and reduce

costs. But making that innovation relevant is a challenge.

This panel will discuss innovation that is relevant by using

automation to provide feedback on the design, measurement of

important parameters, and to propagate design data from systems

definition to manufacturing and maintenance.

Moderator: Nick SmithBusiness Development Director, Integrated Electrical Systems,Mentor Graphics

Featured SessionsImproving Electrical System Design Quality Through the Integration of Tool Sets

GUEST SPEAKER: Paul MinehaneChief Engineer – Electrical, Tata Motors European Technical Centre

Electrical Systems Architecture & Design

Featured TracksGrand Hall 1

SESSION: Delivering a Fact-Based EE Design Flow from Requirements to ProductsNigel Hughes, Product Marketing Director, Mentor Graphics

SESSION: Integrating Devices with the EE FlowSteve Trythall, Mentor Graphics

SESSION: Calculating the Cost of Complexity – Do The MathSjon Moore, Mentor Graphics

SESSION: Integration of EE in PLM InfrastructureAndy Reilly, Mentor Graphics

Featured TracksPANEL: Improving Communication Between OEMs and SuppliersModerator: Andy Reilly, Mentor Graphics

SESSION: Manage Complex Design Changes Across The Flow with Advanced Change AutomationGlen Reynolds, Mentor Graphics

SESSION: Improve Quality and Manufacturing Flexibility with WorkbooksElisa Pouyanne, Mentor Graphics

SESSION: Automotive Electrical Fault Rectification and Service DocumentationSteve Trythall, Mentor Graphics

Electrical Systems Engineering & Service

Grand Hall 2