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Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

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Page 1: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 2: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 3: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 4: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 5: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 6: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: PricewaterhouseCoopers, “Understanding how US online shoppers are reshaping the retail experience”

Page 7: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: eMarketer.com

Page 8: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source : Washington Post - http://goo.gl/IHY4x9 Photo: Jeffrey MacMillan/Capital Business

Page 9: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source : Chicago Tribune - http://goo.gl/WCYWJA

Page 10: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Neiman Marcus

Memory Mirror

Page 11: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 12: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 13: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 14: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source : http://www.iqmetrix.com

Page 15: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 16: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 17: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: Business Insider - http://goo.gl/ijnQLEPhoto: Carmine Gallo

Page 18: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: autonews.com - http://goo.gl/nWabnm

Page 19: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 20: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Meet & Greet

QualifyWalk

AroundClose DeliveryWrite UpTest

Drive

Page 21: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 22: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 23: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Complaint #1:

Sources: Cox Automotive - http://goo.gl/Fvi5pF

Page 24: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: edmunds.com

Page 25: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 26: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 27: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Sources: CarsOnline

Page 28: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Sources: CarsOnline, McKinsey “Innovating Automotive Retail,” DME, Fortune Magazine.

Page 29: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 30: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 31: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 32: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 33: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 34: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Complaint #1:

Sources: Cox Automotive - http://goo.gl/Fvi5pF

Page 35: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 36: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 37: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 38: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 39: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 40: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 41: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: Business Insider - http://goo.gl/ijnQLEPhoto: Carmine Gallo

Page 42: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Source: autonews.com - http://goo.gl/nWabnm

Page 43: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]

Page 44: Selling like the Apple Store – how to apply lessons learned from the apple store in your dealership

Peter Winston | ViewPoint Kiosks | CEO | [email protected]


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