Vol. 19 No. 5May 2012

Leadership:Elusive Excellencepage 10

Advertising:The Power of a ‘Brand’ Video Infomercial page 28

Sales Strategies:How Does your Staff Get Over the ‘No’? page 59

Fixed Operations:Automatic Transmission Services: Turning Red Fluid into Goldpage 68

CAROLYN CROSS

Lone Star Chevypage 22

Bill SuessmanGeneral Manager

Ron Craft Chevrolet & Cadillac

Steve BlanchardGeneral Sales Manager

Lone Star Chevrolet

Content supplied by Automotive Resource Partners

Content supplied by Automotive Resource Partners