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REVolution 2035: The Dealership of the Future

Revolution 2035 june 2010

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NCADA Young Dealers share their predictions on the dealership of 2035.

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Page 1: Revolution 2035 june 2010

REVolution 2035:The Dealership of the Future

Page 2: Revolution 2035 june 2010

The Customer of 2035

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Teens and Cell Phones

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The Vehicles of 2035

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We were toldthere would be jetpacks.

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The Martin Jetpack. It’s real

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The Ford Nucleon was a nuclear-powered concept car developed by Ford Motor Company

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The Firebird III was built in 1958. Featuring no fewer than seven short wings and tail fins that were tested extensively in a wind tunnel.

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Sir Arthur C. Clarke

•Author•Inventor•Futurist•2001: A Space Odyssey

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“Any sufficiently advanced technology is indistinguishable from magic.”

Sir Arthur Clark

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1973

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HYBRIDS

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Porsche Hybrid?!?

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Can you tell me where your parts department is?

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Entertainment

Wheels

Doors

Lights

HVAC

Tires

Telemetry

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Gasoline Engine…?

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http://tinyurl.com/cw7hdd

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Turbo-charged gasoline hybrid

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Be prepared to pay.

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Diagnostics at Bojangles

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Car of 2035 Will:

•Cost about $2500 more than it would today

•More Efficient

•Cutting Edge Safety Standards

•State of the Art Telemetry

•Recognize us based on biometrics

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Car of 2035 Will:

•Unprecedented Entertainment and Comfort options

•Gasoline

•Modular construction

•Lightweight. Recycled and recyclable content

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The Dealership Facilities of 2035

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Facilities: Service Area

•Smaller

•IT Based

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Facilities: Showroom

•Smaller

•Greener

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Facilities: Showroom

•Smaller

•Greener

•Multi-use Site

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Personnel of 2035

Fewer Employees

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Personnel of 2035

Fewer Employees

Well Trained/Frequently Trained

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Generation Y & Z

Value Personal Time and Flexibility

Multi-taskers and quick learners

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Generation Y & Z

Value Personal Time and Flexibility

Desire feedback and praise

Multi-taskers and quick learners

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Manufacturer Relationships

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CHANGEThe auto industry

anticipates more change than

most industries.

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Where Will The Change Come From?

Manufacturers’ Relationships:

• With Dealers, Consumers, and other business sectors, etc.

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Where Will The Change Come From?

• Technology, economic conditions, and consumer trends will and are playing a major role in the changes in these relationships.

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Consumer Trends

Will Manufacturers connect directly with consumers, who are more connected than ever via the Internet?

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Consumer Trends

•Creating brand loyalty.

•Keeping their customers will be more important than ever!

•“After the Sale” Opportunities.

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Consumer Trends

• Online Purchase

• Vehicle Sharing

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Driving a car like using a cell phone?

Technology is driving change!

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Technology+ =

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Disconnect

Although customers yearn to be more connected and are changing rapidly, manufacturers seem to be focused elsewhere.

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Economic Conditions

• What will the impact of these developing economies have on the U.S. auto market?

• What will NC dealers do to connect to the information age consumer?

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Preparing Today for Tomorrow

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Social Media Clip

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Young Dealers GroupTask Force Members

Tony Bertschi, Crescent Ford, High Point

Stewart Black, Bill Black Chevrolet, Greensboro

Ryan Brown, National Dodge VW Subaru, Jacksonville

Tyler Johnson, Auto Development Group, Hickory

Britt Maxwell, Maxwell Volkswagen Inc., Burlington

Brian Musgrave, Subaru South Blvd, Charlotte

April Porterfield, Crescent Ford, High Point

J. Grant Shoe, Mooresville Ford, Mooresville

Alycia Tomazic, Moore Buick Pontiac GMC Truck, Jacksonville

Chris Vester, Vester Honda, Wilson

Page 74: Revolution 2035 june 2010