Revamp Your Website & Content Marketing in 90 Days!

#DealerOnWebby

July 24, 2014

Copyright 2014 DealerOn, Inc.

How to Rev Up Your Content Marketing Strategy in Just 90 Days

www.DealerOn.com

Digital Dealer Website Excellence Award Overall Winner

– an unprecedented 6 Years in a Row!

2012 & 2013 DrivingSales Top-Rated Website Provider

Google Adwords Certified Partner

More Dataium Monthly ASI Winners than

all others combined

DealerOn’s website customers have a

documented lead increase of 200%

If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].

If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].

#DealerOnWebby

Eric MiltschPresident | Command Z Automotive Consulting, Inc.

[email protected]/EricMiltsch@emiltsch

TODAY’S PRESENTER


#DealerOnWebby

• If you have questions during the presentation, please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar

as an On-Demand Webinar

SEND IN YOUR QUESTIONS


Thursday, August 14th, 20149:00 AM to 6:00 PM

Sheraton Columbia Town Center10207 Wincopin CircleColumbia, MD 21044

DealerOn Promo Code SP50 for 50%Off

Registration!

For more info: www.DealerThinkTank.comTo register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/Follow on Twitter: @DealerThinkTank

http://www.dealerthinktank.com/

http://www.DealerThinkTank.com/buy-washington-dc-tickets/

http://twitter.com/dealerthinktank


#DealerOnWebby

After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!

PRIZE ALERT


One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!

#DealerOnWebby

PRIZE ALERT


#DealerOnWebby

After the presentation, be the first to answer the giveaway question correctly to win this awesome prize!

PRIZE ALERT


One (1) Lucky Webinar Attendee will also win one (1)

Mini Jambox bluetooth speaker!

#DealerOnWebby Copyright 2014 DealerOn, Inc.

AFTER THE SHOW

After the webinar, please fill out our survey for a chance to win a Google prize!

#DealerOnWebby

July 24, 2014


How to Rev Up Your Content Marketing Strategy in Just 90 Days

#DealerOnWebby

Change your mindset regarding what really matters

Help managers know what they should be measuring

Help the marketers know what they should be executing

Question & Answer Session

TODAY’S OBJECTIVES



#DealerOnWebby

KEYWORD FOCUS

KeywordTool.ioCopyright 2014 DealerOn, Inc.

• FREE tool• Every page• Check competitors• 1-2 phrases/page• Time: 30 days• Importance: High

Tweet: Topic Modeling builds context around yourcontent! #dealeronwebby

18% of all searches have never been before!

#DealerOnWebby

ScreamingFrog


ARCHITECTURAL ISSUES

• FREE tool• Titles• Descriptions• Time: 10 Minutes• Importance: High

#DealerOnWebby

POLL QUESTION


#DealerOnWebby

Limit & Organize


NAVIGATION ISSUES

• Time: 5 Days• Importance: Medium

Tweet: Organize your navigation to drive users to the most important pages! #dealeronwebby

#DealerOnWebby

No Dead Ends!


Internal Linking

• Time: 30 Days• Importance: High• No “click here” “more info” or

“directions” links

Tweet: Every page needs a strong CTA & keyword links to relevant content #dealeronwebby

#DealerOnWebby

Measure It!


Social Presence

• Time: 30 Days• Importance: Medium• Watch competitors• Are you listening?• Are you searching?• Too promotional?• Not helpful enough?

Tweet: Track social activity against competition monthly to build your presence #dealeronwebby

• Inbound traffic/channel• Total # of posts/channel• #hashtag usage

#DealerOnWebby

POLL QUESTION


#DealerOnWebby

Be specific


Local Optimization – On-Site

• Time: 1 Day Per Location• Importance: Very High• New pages for other areas• New pages for out of town visitors• Local & 800# usage• Schema tags for 800#’s• Location used in meta data &

page copy – don’t over do it!• Be specific & relevant

Tweet: Consistent use of your primary location on-page is needed to build local authority #dealeronwebby

#DealerOnWebby

Be Consistent


Local Optimization – Off-Site

• Time: 30 Days• Importance: Uber High• Claim new listings• Finish complete listings• Clean up inconsistent listings• Eliminate duplicate listings• $47/per location • Moz.com/local

Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby

#DealerOnWebby

Be Accurate



Tweet: How strong is your local directory optimization? Check your 15 must have listings w/the @Moz local tool #dealeronwebby

• Add photos• Create new listings• Select the correct categories

#DealerOnWebby

Be Accurate



Tweet: Local NAP info accuracy = local search authority #dealeronwebby

• Name• Address • Phone• Does it match?• Is it updated?

#DealerOnWebby

Be Accurate



Tweet: Local NAP info accuracy = local search authority #dealeronwebby

• Fix all dupes• Make it easy for Google

to know your business!

#DealerOnWebby

POLL QUESTION


#DealerOnWebby

Chrome Browser Extension: META SEO Inspector


On-Page Optimization

Tweet: 60-70 char. for page titles; 150-160 for descriptions. #dealeronwebby

• Manually check pages• This is your ad!• Spy on your competitors

#DealerOnWebby

Pitch Perfect Page Titles!



Tweet: 60-70 char. (or 512 pixels) for page titles; 150-160 for descriptions. #dealeronwebby

Miltsch Motors: Rochester NY Audi DealershipBest Rochester NY Audi Dealer – Miltsch Motors#1 Audi Dealership Rochester NY – Miltsch Motors

What Is My Trade In Value For My Car? – Miltsch MotorsBest Used Car Dealer Rochester NY – Miltsch MotorsShould I Lease Or Buy A Vehicle? – Miltsch Motors

[Miltsch Motors] – Top New Audi Dealer In Rochester NYSAVE MORE $$$ ON USED CARS ROCHESTER NY – Miltsch MotorsWhy Are Car Dealers So Slow? – We’re Not At Miltsch Motors

#DealerOnWebby

Pitch Perfect Page Descriptions!



Tweet: Do your page descriptions grab your attention? If not, rewrite them now! #dealeronwebby

WOW! Save more on your next used car in Rochester NY at Miltsch Motors with over 300 vehicles & 25 brands to choose from. Pick yours out now!

We love used car trade-ins! Get the most CASH for your used car at Miltsch Motors in Rochester, NY. Schedule your appraisal now, quote good for 3 days!

#DealerOnWebby

Create Better Content


• Google Glass• Virtual Test Drives• Dealership Tours• Customer Videos• Time: 10 Minutes (+edits)• Importance: High

#DealerOnWebby

Create context around your content!

Organize your content – every page!

Clean up your NAP info!

Create entertaining, helpful content!

TAKE AWAYS


www.DealerOn.com

#DealerOnWebby

Be the first to answer the giveaway question correctly And you will win this awesome prize!

PRIZE ALERT


One (1) Lucky Webinar Attendee will win one (1) Selfie Stick with a Blue Tooth Remote!

#DealerOnWebby

Create Better Content


#DealerOnWebby

Be the first to answer the giveaway question correctly to win this awesome prize!

PRIZE ALERT


One (1) Lucky Webinar Attendee will also win one (1)

Mini Jambox bluetooth speaker!

#DealerOnWebby

A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar

CONTACT INFORMATION


Eric MiltschPresident | Command Z Automotive Consulting,

Inc.

[email protected]

585.704.8841

Facebook.com/EricMiltsch

@emiltsch


AFTER THE SHOW

After the webinar, please fill out our survey for a chance to win a Google prize!

Thursday, August 14th, 20149:00 AM to 6:00 PM

Sheraton Columbia Town Center10207 Wincopin CircleColumbia, MD 21044

DealerOn Promo Code SP50 for 50%Off

Registration!

For more info: www.DealerThinkTank.comTo register: http://www.DealerThinkTank.com/buy-washington-dc-tickets/Follow on Twitter: @DealerThinkTank

http://www.dealerthinktank.com/

http://www.DealerThinkTank.com/buy-washington-dc-tickets/


#DealerOnWebby

Todd SmithCo-founder & Chief Executive Officer ActivEngage

5 Ways Live Chat Will Help You Sell More Cars

Thursday, July 31, 201412pm EST / 9am PST

Check out our next webinar
