HOW EFFECTIVE IS THE

COMBINATION OF YOUR

VIDEO AND ANCILLARY

TEXTS.

N Y O M I L I B U R D

OUR CHOSEN SYNERGY PRODUCTS

BLACK AND WHITE THE ROSE RED LIPS

BLACK AND WHITE

The first part of our video is in black and white. Carina also wears black and white clothing in the video. We incorporated this into our Ancillary products as the picture used inside my album cover is black and white and also the picture used in my advert is black and white.

HOW OUR SYNERGY LINKS THROUGHOUT MY

ANCILLARY PRODUCTS AND MUSIC VIDEO

THE ROSE

The rose is featured

throughout the

video, when filming we

were also lucky enough

to find a wall with a

rose on it so we

included that in the

video. There were also

close-ups on the rose

included in the video.

HOW OUR SYNERGY LINKS THROUGHOUT MY

ANCILLARY PRODUCTS AND MUSIC VIDEO

LIPS

A big part of our synergy is Karma’s (our artist) red lips. She wears red lipstick throughout the music video and she also is wearing it on the album cover. Although her lips are not red on the advert we have used a lot of red font to link in with our colour scheme. We thought this would be a good method of synergy as red is a bright colour that stands out and it was easy to combine throughout our video and ancillary products.

HOW OUR SYNERGY LINKS THROUGHOUT MY

ANCILLARY PRODUCTS AND MUSIC VIDEO

TARGET AUDIENCE

I think that both my music

video and ancillary products

are aimed towards my target

audience (16 – 20 year olds).

We have used a graffiti styled

font throughout all ancillary

products and also in our video.

In our video our artist wears

urban clothing such as a

printed sweatshirt and gold

chain. Also our video uses

urban locations such as

markets and graffiti walls in the

background. My target

audience are the main age

group that are interested in

graffiti art and they also wear

clothing that our artist does in

the video.

HOW MY PRODUCTS ARE AIMED TOWARDS MY

TARGET AUDIENCE