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PORSCHE Presented by Rohit Chander Singh Student At Chitkara University

Porsche Brand Management

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Porsche, a German manufacturer of luxury high performance automobiles, was started as a company called “Dr. Ing. h. c. F. Porsche GmbH” by Ferdinand Porsche. Initially the company didn’t build any cars under its own name and offered consultancy for motor vehicle development. This company is known for designing the first Volkswagen car, Volkswagen Beetle. Ferdinand turned this company into Porsche in 1931, but the first Porsche car wasn’t introduced till 1939.

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Page 1: Porsche Brand Management

PORSCHEPresented by

Rohit Chander SinghStudent

At Chitkara University

Page 2: Porsche Brand Management

• Foundation Dr. Ing. h. c. F. Porsche GmbH• 1930

•  1939

History

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• 1948

     1131 cm³ 35,0HP 69 Nm Torque 135 km/h• 1963-1969

 

     1991 cm³ 130-170 pk 162-183 Nm

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• 1969

                              2.000 cm³ 81 kW• 1970

               2195 cm³ 125-180 pk 177-199 Nm

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• 1972

          2341 cm³ 130-190 pk 196-216 Nm• 1973

                 3000? cm³ 230 pk 275 Nm

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• 1984-1989

              3164 cm³ 231 pk 284 Nm• 1989• 911 Carrera 4 & 2

              3600 cm³ 250 pk 310 Nm

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• 1993

                3600 cm³ 272-285 pk 330-340 Nm

• 1998• 996

         watercooled ! 3387 cm³ 296 HP 350 Nm                    Torque 317 km/h

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• 2004

• 3596 cm³ 325-530 pk 370-680 Nm

• 2006• 911 carera

               

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• 2007• GT3 Porsche

• 2008• Turbo cabriolet

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• 2009• 911 Targa

• 2010• Turbo

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• 2011

• Turbo cabriolet 911

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SIGNIFICANCE

Page 13: Porsche Brand Management

• The Porsche badge is essentially the coat of arms of the city of Stuttgart, which was built on the site of a stud farm, hence the horse. The antlers and red-and-black stripes are part of the arms of the Kingdom of Wurttemberg. Which creates the Porsche Logo.

1952, EVERY PORSCHE HAS BEEN DULY ARMED WITH THIS LOGO.

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• The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the city seal. For Stuttgart, established in 950 as the stud farm of ‘stuotgarten’, has had horses in its coat of arms in varying designs since the 14th century.

Page 15: Porsche Brand Management

• There  has  never  been  any  reason  to  contemplate  changing the Porsche crest’s symbolic and powerful design and thus to risk modernising  it to death. Although the  lettering has been slightly  trimmed  and  the  horse’s  contours  smoothed  over time for printed versions, brochures and correspondence, for Porsche  fans,  however,  in  Germany  and  around  the  world, who associate the sports car in iconic fashion with this image, nothing has changed for 50 years.

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KEY DEVELOPMENTS FOR PORSCHE AUTOMOBILE HOLDING

• Porsche Automobil Holding SE to Launch Various Versions of New 911• 08/30/2011• Porsche Automobil Holding SE planning to launch various versions of its 

new 911. The models to be launched are a hybrid version, an eight cylinder version and a mid engine supercar.

• Porsche Automobil Holding SE Plans to Launch New Model Based on Sports Model 959 from 1980s

• 08/29/2011• Porsche Automobil Holding SE announced that it plans to raise its sales 

through a new car based on the sports model 959 from the 1980s. The new model will cost between EUR 250,000 and EUR 400,000.

Page 17: Porsche Brand Management

• Porsche Automobil Holding SE to Unveil 2011 911 at Frankfurt Motor Show

• 08/18/2011• Porsche Automobil Holding SE is launching its 2011 911 at the 

Frankfurt Motor Show scheduled for September 2011. The model features LED running lights with the trapezoidal air ducts in the corners of the car, circular headlamps, smaller taillights and an interior with a sloping centre console. The vehicle is likely to be fitted with a 350bhp, 3.4 litre flat-six engine in the Carrera, and a 400bhp, 3.8 litre engine in the Carrera S.

Page 18: Porsche Brand Management