Upload
frost-sullivan
View
2.309
Download
0
Tags:
Embed Size (px)
Citation preview
Strategic Analysis of the North American Class 6-8
Remanufactured Powertrain Components Aftermarket Enhanced Component Remanufacturing Will Push Revenue by 2019
NCDE-18
December 2013
2 NCDE-18
Research Scope
Heavy-duty commercial vehicles (GVWR Class 6-8) Vehicle Type
2013–2019 Forecast Period
2009–2019 Study Period
2012 Base Year
The United States and Canada Geographical Scope
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: Production Forecast,
North America, 2012–2019
Source: LMC Automotive Forecasting, Frost & Sullivan
Vehicle 2012 2013 2014 2015 2016 2017 2018 2019
Class 4 (000s) 37.9 41.3 46.7 50.2 57.5 64.4 62.5 63.6
Class 5 (000s) 34.5 36.1 39.8 42.1 45.4 50.6 49 45.2
Class 6 (000s) 63.5 72.1 75.3 74.3 71.3 71.9 78.3 78.1
Class 7 (000s) 62.1 67.5 65.4 68.9 67.5 73.8 77.2 80.9
Class 8 (000s) 221.0 234.0 298.8 325.4 287.2 299.0 318.0 327.9
Total 419.0 451.0 526.0 560.9 528.9 559.7 585.0 595.7
3 NCDE-18
Research Aims and Objectives
Aim
The aim of this study is to provide executive analysis of growth opportunities in the North American
medium to heavy-duty CV powertrain remanufactured components market.
Objectives
• Calculate the size of the class 6 to 8 remanufactured powertrain components aftermarket for engines,
transmissions, clutches, and turbochargers through primary research interviews with leading market
participants, and forecast its direction over the next 5 to 7 years by analyzing market drivers and
restraints.
• Understand the competitive structure of the remanufactured powertrain aftermarket and identify the key
success factors.
• Profile key competitors and analyze their market strategies.
• Identify shifts in product preferences and within distribution channels to determine which competitors
are best positioned for growth.
Source: Frost & Sullivan
4 NCDE-18
Key Questions this Study Will Answer
What are the key market trends shaping the direction of the aftermarket?
Which distribution channels are growing the fastest and why?
Who are the key industry participants and what is their value proposition?
What are the challenges faced by the market participants and how do they plan to address them?
Source: Frost & Sullivan
What is the short-to-medium term outlook for remanufactured powertrain components in the North
American Class 6-8 aftermarket?
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: Key Questions This Study Will Answer, North America, 2012
5 NCDE-18
Key Participants Compared in this Study
Source: Frost & Sullivan
OEM
Tier I—Powertrain
Component
Remanufacturers and
Developers
Independent Powertrain
Component Remanufacturers
and Developers
Distributors
Volvo Group North America LLC, Daimler
Trucks North America LLC, Navistar Inc.,
PACCAR Inc.
Caterpillar Inc., Cummins, Meritor,
Honeywell, Eaton, BorgWarner,
Detroit Diesel
LKQ, Blaylock
Turbochargers, ETE
Reman
Fleetpride,
TruckPro,
NAPA,
CARQUEST
Truck makers who offer the final
product fitted with powertrain
systems
Tier I participants manufacture the
individual components of trucks.
Some of them also remanufacture
these products for replacement
demand.
Remanufacturers of
individual components
who primarily supply to
the aftermarket
Primary business
is distribution of
automotive parts
to the end user.
6 NCDE-18
Product Segmentation
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: Product Segmentation, North
America, 2012
Source: Frost & Sullivan
Engine
Clutch
Transmission
Gasoline
Diesel
Manual
Po
wert
rain
Automated
Turbocharger
Automatic
7 NCDE-18
• Turbochargers are used for producing higher power from an engine by providing more air and more fuel for combustion cycle than otherwise possible by atmospheric pressure alone.
• Powertrain component responsible for controlling the transmission of power. On engagement of clutch components, they transmit power from one shaft to the other.
• A set of components together generating and delivering power. The components include engine, transmission, clutches, and drive shafts, among others.
Powertrain
• Powertrain component that produces mechanical motion by converting energy. Types of engines included in the study are diesel and gasoline engines, with variation based on the fuel used for generating power.
Engine
• An assembly of various sub-components that transfers the power from the engine to the line axle. Sub-components include gears, shaft, and clutch, along with other components.
Transmission
Clutch
Turbocharger
Product Definitions
Source: Frost & Sullivan
8 NCDE-18
Core Supply Chain Definitions
Source: ERC; Russ Schinzning; Frost & Sullivan
Cores
A core, an essential part of any
remanufacturing process, is an
old component retrieved from
a failing vehicle undergoing
repair.
Quality of a core is the most
important attribute for
remanufacturing suitability.
Procurement of cores can be a
challenging task, mainly
because of their myriad of
functionality, appearance, and
completeness of different
cores.
Distributors
On replacement of an old powertrain component with a
new or remanufactured part at an independent repair shop
or a dealership, the distributor takes the old part and
refunds the core charge to the mechanic.
The old part is then returned by the distributor to the
supplier (remanufacturer) for the refund of the core deposit.
Core Brokers
Core brokers are an indispensable part of the
remanufacturing value chain in the United States since
they act as core consolidators.
Brokers procure cores from different sources, such as
peddlers and crashed vehicles, OEM/OES surplus, and
dismantlers, and later on sort these according to customer
part numbers. A bid list is sent to the brokers from
remanufacturers containing the part numbers and
quantities needed.
Following agreement on pricing, cores are sold and
shipped to the remanufacturer.
9 NCDE-18
Contents
Section Slide Numbers
Executive Summary 4
Research Scope, Objectives, Methodology, and Background 12
Definitions and Segmentation 19
Market Overview 27
Total Market -
• Demand Analysis 39
• External Challenges: Drivers and Restraints 44
• Forecasts and Trends 50
• Market Share and Competitive Analysis 60
Total North American Class 6-8 Remanufactured Engines Aftermarket Breakdown 69
Total North American Class 6-8 Remanufactured Transmission Aftermarket Breakdown 77
Total North American Class 6-8 Remanufactured Clutch Aftermarket Breakdown 85
Total North American Class 6-8 Remanufactured Turbocharger Aftermarket Breakdown 91
Conclusions and Future Outlook 98
Appendix 102
10 NCDE-18
Executive Summary—Key Findings
Source: Frost & Sullivan
Total manufacturer-level revenue will increase from $3.13 billion in the 2012 base year to
approximately $3.52 billion in 2019, with increasingly sophisticated components such as
variable geometry turbochargers driving most of the growth.
Unit shipments of remanufactured engines, transmissions, and clutches will decline because of
improving original equipment quality and increasing competition from new replacement parts,
but sales of remanufactured turbochargers will rise by about 2.1% annually.
With well established core management systems, the OES channel held about 73% of
aftermarket revenue in 2012 and is likely to gain additional share in the coming years, as
increasing powertrain system complexity makes remanufacturing more difficult for independent
suppliers.
Rising prices—from 1.5 to 5.5% annually—will drive revenue higher. The increased amount of
electro-mechanical content in remanufactured powertrain system components to make them
compliant with fuel economy and emissions regulations will make products more expensive to
distributors, installers, fleets, and truck owners.
4
OEM suppliers Caterpillar, Detroit Reman, Eaton, Honeywell, Cummins, and Meritor hold the
highest market shares, with independent suppliers struggling to penetrate the aftermarket. 5
3
2
1
11 NCDE-18
Executive Summary—Market Engineering Measurements
For a tabular version click here.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
Compound
Annual Growth
Rate
1.7%
(CAGR, 2012–2019)
Market Stage
Mature
Market Revenue
$3.13 B
(2012)
Market
Units/Volume
0.90 M
(2012)
Average Price
Per Unit
$3,454.6
Market Size for
Last Year of
Study Period
$3.52 B
(2019)
Base Year
Market Growth
Rate
1.5%
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: North America,
2012
Market Overview
Stable Increasing Decreasing
Number of
Competitors
~ 25
(active market competitors in
base year)
Market
Concentration
40–50%
(% of market share held by
top 3 companies)
12 NCDE-18
Supplier Manufacturer
OES Suppliers
Detroit Diesel Reman, CAT Reman, Cummins
ReCon, Eaton, Arvin Meritor, BorgWarner,
Honeywell Turbo Technologies
Independent Aftermarket
Suppliers
LKQ, Allison Transmissions, Jasper Engines &
Transmissions, ETE Reman
Executive Summary—Top-Level Strategic Fact Sheet/Market Snapshot Continual technological improvements will benefit OEMs in the aftermarket and support growth in the OES
channel.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
0.0
20.0
40.0
60.0
80.0
100.0
64.0
25.8
2.8
7.4
Reve
nu
e (
%)
Engine Transmission
Clutch Turbocharger
Total Class 6-8 Remanufactured Powertrain
Components Aftermarket: Revenue by
Product Type, North America, 2012
Total Class 6-8 Remanufactured Powertrain Components
Aftermarket: Key Market Participants, North America, 2012
0 20 40 60 80
100
2012 2019
OES 83.6 87.5
Independent 16.4 12.5
Reve
nu
e (
%)
Total Class 6-8 Remanufactured Powertrain Components
Aftermarket: Revenue by Distribution Channel, North
America, 2012
13 NCDE-18
Executive Summary—Total Market Unit Shipment/Revenue Snapshot Rising prices for Class 6-8 remanufactured engines and turbochargers that comply with EPA 2010 regulations
will push market revenue higher.
Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
Note: Graph in center represents unit shipment data for 2009–2019.
Outside graphs represent revenue.
2019
$3.52 B
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: Unit Shipment and
Revenue Forecast, North America, 2009–2019
500
550
600
650
700
750
800
850
900
950
1000
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Un
it S
hip
me
nt
(‘0
00
)
2012
$3.13 B
CAGR: 1.7%
14 NCDE-18
Executive Summary—Revenue Growth Analysis By Product Type A growing installed base of EPA-compliant powertrain systems in the aftermarket will support growth for
remanufactured Class 6-8 turbochargers, engines, and transmissions.
(0.50)
0.00
0.50
1.00
1.50
2.00
2.50
3.00
(5.0) (4.0) (3.0) (2.0) (1.0) 0.0 1.0 2.0 3.0 4.0 5.0 6.0
20
19
Reve
nu
e (
$ B
illi
on
)
Revenue CAGR (%)
Medium Growth Low Growth High Growth
Hig
h R
eve
nu
e
Mo
dera
te R
eve
nu
e
Engines
Turbochargers
Transmission
Clutch
Decline
Note: Bubble size represents unit shipments. Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
15 NCDE-18
Engine Transmission Clutch Turbocharger
Market Growth
Pricing Growth
Competitive Environment
Technology Advancements
Source: Frost & Sullivan Low High
Medium-
high Medium
Medium-
low Legend:
Executive Summary—Comparative Analysis by Segment Turbochargers is the most attractive market segment from a growth perspective.
Total Class 6-8 Remanufactured Powertrain Components Aftermarket: Comparative Analysis
by Product Type, North America, 2012
16 NCDE-18
Executive Summary—Key Conclusions and Future Outlook Effective core buyback systems and advanced technological exposure make Class 6-8 truck manufacturers
and their powertrain system suppliers the leaders in the aftermarket.
Source: Frost & Sullivan
Parameters Current Future
Market Status
• Estimated manufacturer-level revenue of $3.13 billion and
enjoying low-to-medium growth driven by the entry of
more sophisticated powertrain systems with increased
electro-mechanical content into the aftermarket.
• Increased presence of competitively priced new
replacement products threatens growth for
remanufactured units.
• Estimated manufacturer-level revenue forecasted to
reach $3.52 billion by 2019.
• Economic recovery will increase spending on truck
maintenance, and growth in Class 6-8 vehicles in
operation will increase the installed base of vehicles
that could potentially require a remanufactured
powertrain component.
Competition
• High entry barriers include increasing product complexity,
making it more difficult for independent participants not
aligned with the truck manufacturers to penetrate.
• Threat of new competitors is low.
• Vertical integration and in-sourcing of remanufactured
powertrain system components by Class 6-8 truck
manufacturers will further intensify competition.
Distribution
• OES is positioned to lead in the aftermarket because of
its strong core collection programs and technological
expertise, making it harder for suppliers to independent
channels to compete.
• Independent remanufacturers will enhance their
competitive position as they develop their
technological expertise and enjoy greater access to
cores.
• WDs and buying groups to gain share as independent
manufacturers improve their competitive position and
more new replacement products become available.
Market Trend
• Higher fuel economy, emissions controls, and safety
regulations will drive continuous improvements in
powertrain technologies that will enter the aftermarket.
• Market consolidation with large remanufacturers and
distributors acquiring smaller competitors are unable
to keep up with the pace of change.
• Remanufactured product quality improves and
supports long-term market growth.
17 NCDE-18
Reverse Supply chain
Remanufacturing System Model OEMs are trying to create powertrain system components with easy-to-replace parts that make the
remanufacturing process more efficient.
Customer
Vehicle Repair
(Garage)
Relationship with
Core Supplier
Parts Distributor
Remanufacturer
Parts Distributor
Powertrain System Design
OEs are standardizing component
assembly parts to make them easier
to replace for remanufacturers.
Product Development Supply Chain
Remanufactured Product
En
d o
f Life
Pro
du
ct
Material Flow
Information Flow Source: Frost & Sullivan
Vehicle Repair
(Garage)
Core Validation OEs share product specifications
with parts distributors to help ensure
that returned cores are viable.
18 NCDE-18
CAT
Reman
Customer buys a CAT Reman product at a
fraction of the price of a new unit. The price
includes the core deposit, which is refunded to
the customer when they return the old part.
Text
Quality Focus
Once the dealer inspects and accepts the
old product, the core deposit is returned to
the customer.
Established Distribution Network
The remanufactured parts/assemblies are
shipped to OEMs for re-sale through their
dealerships and warehouse distributors.
Strategic Locations
The cores are shipped to 1 of 17
CAT Reman facilities across the
world for remanufacturing.
Core Stewardship
Dealerships transfer the core to the OEMs
warehouse to reaffirm the inspection. The
OEM refunds the core deposit to the
dealership.
Industry Best Practices: Leveraging OE Relationships Caterpillar subsidiary CAT Reman receives core supplies from OEMs for remanufacture because it made the
original production part.
Core Acquisition and
Inspection
Integrated
Remanufacturing and
Distribution
Caterpillar has been supplying Class 6-8 OEMs as an contract remanufacturer since 2004, acquiring competitors in the United
States and overseas. The company continues to buy local suppliers around the world to benefit from their knowledge and
infrastructure. Source: Frost & Sullivan
19 NCDE-18
Market Engineering Methodology
One of Frost & Sullivan’s core deliverables
is its Market Engineering studies. They
are based on our proprietary Market
Engineering Methodology. This approach,
developed across the 50 years of
experience assessing global markets,
applies engineering rigor to the often
nebulous art of market forecasting and
interpretation.
A detailed description of the methodology
can be found here.
Source: Frost & Sullivan research
20 NCDE-18
Interested in Full Access? Connect With Us
Name Jeannette Garcia
Corporate Communications
(+1) 210.477.8427
Research Authors
Anuj Monga
Senior Research Analyst
Automotive and Transportation
Aftermarket
Facebook https://www.facebook.com/FrostandSullivan
LinkedIn Group https://www.linkedin.com/company/frost-&-
sullivan
SlideShare http://www.slideshare.net/FrostandSullivan
Twitter https://twitter.com/Frost_Sullivan
Frost & Sullivan Events http://gil-events.gilcommunity.com/
21 NCDE-18
Global Perspective 40+ Offices Monitoring for Opportunities and Challenges
22 NCDE-18
Industry Convergence Comprehensive Industry Coverage Sparks Innovation Opportunities
Automotive &
Transportation
Aerospace & Defense Measurement &
Instrumentation
Information &
Communication Technologies
Healthcare Environment & Building
Technologies
Energy & Power
Systems
Chemicals, Materials
& Food
Electronics &
Security
Industrial Automation
& Process Control
Automotive
Transportation & Logistics
Consumer
Technologies
Minerals & Mining