Monetizing the Software Defined Car with Secure OTA Application and Content Updates

1www.movimentogroup.com

Monetizing the Software Defined Car™

with Secure OTA Application and Content Updates

October 25, 2017

Live Webinar Series


Industry Speaker Host Presenter

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Mahbubul AlamCTO & CMOMovimento Group

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Sushaiv WadekarAVP, Automotive ERSHCL Technologies

Mahbubul Alam is an international entrepreneur, technology and business executive with broad management experience. A frequent author, speaker and multiple patent holder, he currently holds the position of CTO/CMO at Movimento, a Delphi company, reinventing the company’s technology and strategy. He has been honored with the ‘2016 Bay Area CIO of the Year’ award finalist by the Silicon Valley Business Journal and the San Francisco Business Times.

Highly accomplished and successful automotive advanced technology executive in sales & business development. Over 25 years of high level, senior executive experience with OEM, tier one, tier two automotive direct sales, as well as distribution and sales rep management for corporate sales revenue and margin growth.


Agenda• Trends and Vision• Care Abouts• Solutions• Co-X• Data Opportunity


The Software-Defined Evolution

SoftwareDefined Car

1001 1

0

Pre 2000 2000-2015 Post 2015

Hardware Enabled Car

SoftwareEnabled Car


Vision for 2020

CyberSecurity

Hyper ConnectivityAutomated

Driving

Customer Experience

Car/Ride Sharing

GreenEnvironment

Data Analytics

ConnectedCommunity


Automotive OEM Care Abouts

Software ComplexityAutomotive

Cybersecurity

Disruption of

Value Chain

Lifecycle Software &

Data Management

from Cradle to Grave

Post-Sales RevenueAccelerate

Product Development


Automotive SolutionsSecure OTA Update &

Content Delivery from

Cloud to Cars

Ability for Proactive &

Contextual based

Software Update

Enable Direct Relation

between OEM and

Customer

Lifecycle Software &

Data Management

from Cradle to Grave

Ability to Add New

Features for Post Sales

Possibility of Enhancement

for Software Defined Car

Platform


MovimentoClient

MovimentoUnifiedOTACloudPlatformSoftware

ManagementCyber

SecurityBig Data

App Delivery

InfotainmentService

ManagementContentDelivery

ContentDelivery

InfotainmentService

App Store

SoftwareUpdates

OTAClient

OEMs

Tier-1Suppliers

ServiceProviders

ContentProviders

SecureOver-The-AirDelivery:Software,Services,andContent

SecureOver-The-AirDataStreaming

OTASoftwareUpdates

Closed Loop Architecture


Embracing Open Innovation

Software Defined CarAutomotive Platform

Automotive Connected Services

Automotive Market Place

Co-ideationCo-innovationCo-creationCo-developmentCo-productionCo-investmentCo-fulfillment

Eco-System Partner Business Model

Co-investmentCo-ownershipCo-brandingCo-marketingCo-monetizationCo-IPRCo-liability


Non Real-Time (days)

Urban Scale Vehicle Mobility

Real-Time (milliseconds)270 27 2.7 1000K 100K 10K 1K 100 10 1

1

10

100

1K

10K

1M

10M

100MReal-Time AnalyticsDiagnostics & Telematics

V2V/V2I(Safety message)

Individual Vehicle Mobility

ValuetoOEM

ValuetoEnd-User

2020 Data Monetization Opportunity

Driving ExperienceUsage, Style,

Insurance, Etc.

Contextual ServicesTarget Ads, Social, etc.

Warranty & Early Recall AvoidancePreventative/Proactive ADAS

Real-Time mapDriving Suggestion (Regional)

Automated Driving3D HD MapReal-Time Comm. w Cloud


APTIV Data Monetization StrategyOEM/RETAIL/FLEET

PLATFORMCUSTOMERVEHICLE

FlowofData FlowofMoney

DATACONSUMERS

• Vehicleinformationdatabase

• Multi-moduleOTAupdate• Securecontentdelivery• BigDatacapture

• CT-EDGEdatamethods• Highlyconfigurable

acquisitionlogic• DataStrategyalignment

withBusinessValue• Fleetmanagement

3RD PARTYDATAEXCHANGE

Unlocktheturnkeymonetizationopportunities

externalinternal

APTIV


Business Justification for OTAIndustry Relevance

Deploy by 2020

Disruptive Potential

OEM Benefits

25% 50% 75% 100%

Business Impact

New Value Creation

Improve OPEX

Revenue Potential

25% 50% 75% 100%

Existing Solution Providers Without Full Vehicle OTA

Tesla: Close Garden, Full OTA only Available for Own Vehicles

Android O: Open Platform, Only for IVI System

Car Play: Close Platform for Apple Eco-System, Only for IVI System

OTA Applicability

Process Automation

Connected Drive

Automated Drive

25% 50% 75% 100%


Reduce OPEX Generate Revenue

• Avoid Software Warranty Cost• Reduce Recall Expenses• Rapid Cybersecurity Updates.• Remote Diagnostics &

Troubleshooting• Proactive Maintenance

• Free Time from Scheduling • Hassel Free Maintenance• No Loaner or Rental

• Faster Compliance

Create New Value

X X

• Cross-Sell Productivity and Subscription Services.

• Up-Sell New Apps and Enhance Vehicle Features/Value.

• Co-Sell Smart Mobility Serviceswith Partners.

• Monetize from Connected Car Services

• Periodic Update of Map, Apps and Content.

• Vehicle Personalization: Owned or Car Sharing

• Reduce Citizen Productivity Loss From Traffic Congestion

SDC Value Proposition

OEM/Tier-1

End-User

Government

10x 10x100x

• Improve Automated Driving Experience

• Re-configure Vehicle Like Smartphone

• Improve Direct Customer Engagement

• Increase Brand Royalty

• Keyless Drive for Car Sharing• Shopping Delivered to Car • Connected Lifestyle

• Stay Current with Emerging Regulations and Cyber Threats

• Better Oversight of Compliance


Key TakeawaysWe are in the era of the Software-Defined Car™.

The vision for 2020 is bright, but challenges are there.

Closed-loop architectures will change with Co-X.

Large range of data monetization opportunities.

ThevaluepropositionforSoftware-DefinedCar™ is

hugeandacrossallstakeholders.


Q & A


ProtectingAutonomousVehicleOTAand

ConnectedServicesforUsingSoftwareDefined

PerimeterDate:Tuesday|7 November,2017

Time:8AMPST/11AMEST/5PMCET/8:30PMIST

Upcoming Webinars

Incollaborationwith


SecuringtheSoftwareDefinedCar™Using

ArtificialIntelligenceandOTAUpdatesDate:Tuesday|14November,2017


SavingLivesUsingArtificialIntelligenceand

Context-basedAutomotiveOTASoftwareUpdatesDate:Tuesday|12December,2017


Upcoming Webinars


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