We want to change the way the worlds see motorcycle gear. The non-riding world, and many riders see gear in two ways, either…

Stiff, hot, uptight and over the top, “I’m not wearing that”…

…or not wearing much at all, “cool, free, sexy”.

We will educate and influence riders on their protective riding apparel options – without nagging or using scare tatics. We will just show them they can look good. –“cool, free, sexy”.

FACTS an STATS

Pricing

Launched Promotions June 2016

Fashion-Centric Motorcycle Magazine

Coming to Print March 2017