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Bob Bentz presents Advanced Mobile's Cars2Go mobile marketing products for auto dealers. The Cars2Go platform includes an auto dealer app, mobile website, text message marketing, custom QR Code, and Text Chat services. You can learn more about Cars2Go at http://www.advancedmobile.com . Seminars from the show can be seen here: http://www.wtevent.co.uk/wt_2012/seminars_Day1.html . World Telemedia 2012 was held in Marbella, Spain. This was the fourth consecutive year that Bob Bentz was a featured speaker at the show. http://www.advancedtele.com/blog/2012/10/around-the-ats-office-spain/
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Driving Car Sales
Presented by: Bob BentzAdvanced Telecom ServicesWorld TelemediaMarbella, EspanaOctober 18, [email protected] Scan to Link In with Bob Bentz
OrText BOB to 84444 (USA only)
24/7 Always Connected
91% of all U.S. citizens have their mobile device within reach 24/7
Source: Mobile Marketing Association
74.8% of Americans Send and Receive at Least 10 Text Messages Per Month
Source: Pew Research Center’s Internet & American Life Project
A Familiar Habit
Immediate Response
94% ofAll Text MessagesAre Read Immediately Upon Receipt
Source: Mobile Marketing Association
Connect with Text
Text v.s. Call
male female 13-17 18-24 25-34 35-44 45-54 55-64 65+0
500
1000
1500
2000
2500
3000
3500
# of calls made/received
# of SMS sent/received
Source: Nielsen
A Large and Growing Market
2009 2010 2011 2012 2013 2014 20150
20
40
60
80
100
120
140
160Chart TitleU.S. Mobile Internet Users
(Millions)
Source: Nielsen
54% Now Own Smartphones
Smartphones Dominate Car Shopping
Smartphone Mobile Phone with advanced features
Tablet PC Desktop/Laptop Computer
MP3/Portable Media Player
Handheld Gaming Device
E-book0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Chart TitleTypes of Devices Owned
Source: Nielsen
Mobile Shoppers are…
Age
18-2425-3435-4445-5455+
...Younger, More Affluent, and Building a Family
Nearly half have kids under 18
Source: Nielsen
Where Do Shoppers Go Mobile?
92% at Home
66% at the office
38% in the bathroom
64% Outside
59% at a Restaurant/Bar
54% Waiting in Line
OnThe Go
60% of recent vehicle purchasers used their device on the dealership lot!
Source: Nielsen
Car Shoppers Plan to Use Mobile
Initial Research Price Comparison on the lot Finding dealerships Contacting sellers/dealerships No role0%
10%
20%
30%
40%
50%
60%
78% of people looking to buy a new car in the next year indicated that mobile will have a role in their car purchase process.
Source: Greystripe
Mobile Users: Closer to Purchasing
Ready to buy– Most shoppers who intend to purchase a vehicle
will do so within 4-6 months – 55%– 33% will purchase within 3 months
•iPhone & Android APPs
• Custom Mobile Websites
• Dealer TextChat™
• Custom QR Codes
• Text Message Marketing
Services:
Mobile Suite for Dealers
Mobile Triple Play
http://youtu.be/AKbYGo4rOnc
Mobile Apps
Mobile Apps
Splash Page Home Page
DUDE WHERE’S MY CAR?
Push Notifications
Push Notifications
Notifications Center
Compelling Lead Generation Tool
Cell-UR-Car™
Cell-UR-Car™
http://www.youtube.com/watch?v=AE3W0o6vrEQ
APP – Promotion is Critical (online and offline)
Mobile AppsMetrics
Mobile Apps: • # of Downloads: 12/day• Page Views per visit: 10
• Lead Conversions Service Appointments: 24 Click2Call: 53 (ex. Call: sales, service, parts) Email Dealer: 10 Cell-UR-Car: 5 Email (Share Listing): 9
Custom Mobile Websites
Custom Mobile Websites
Mobile Websites – Dealer Groups
Mobile Web – Listing content to-go
Mobile Tools – Custom Content
Mobile Tools – eBrochure
Leads, Leads, Leads, Leads
Performance
Text ChatClick To Call
Email Send eBrochure
Text to Friend
Mobile Websites: • Unique Visitors: 28% of web traffic• Page Views per visit: 9.3• Average time on site: 6.2 minutes
• Lead Conversions Click2Call: 76 Email Dealer: 7 Phone #’s - Mobile ID: 27 Phone #’s - Text Keywords: 5
Mobile WebsitesMetrics
InstantInteractive
Web-Based
Text Message
Track able24/7 Managed
Dealer TextChat
Dealer TextChat Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – Chat Management on-the-go
Custom QR Codes
WHICH ONE WOULD YOU SCAN?
Custom QR Codes Get 2.3x Greater Scan Rate!
23 Of The Coolest QR Codes
“Advertisers are smitten with the small, square patterns that can be scanned by smartphones. Here are 23 from major brands that don't look like anything you'd expect.” November 12, 2011
http://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html
Custom Mobile Site – Window Sticker Texting/QR
Custom QR Codes
Driving Traffic:
• Window Stickers • Other Signage at Dealership• Newspaper & other Print Ads• Website promotions
Text Message Marketing
Mobile ID
Making TV Interactive
http://youtu.be/eBOCOUa6lio
Text Message Marketing:
Monthly average across dealerships who use Text Message Marketing:
Phone #’s - Mobile ID: 31 (window stickers) Phone #’s - Keywords: 85 (keyword promotions)
Text Message MarketingMetrics
Looking for Country Franchisees