Clinic Tests
A consolidated management of all our applications:
Design and positioning tests
33. Drive tests
34. Fly in Targets from foreign Countries
35. Fly-out
Respecting the targets requested, logistic organization, data
processing in real-time and a thorough analysis of the results
obtained, establishing the steps which guarantee the best results
in the short period of time necessary to realize a
Clinic.
36. Creative sessions, workshops
The use of heuristic techniques, applied to the development of
products, services and advertising campaigns (ADV Test)Valid
integration between specialists and consumers.
37. Qualitative research (focus groups and in-depth)
The exciting participation of the interviewees is fundamentally
important for the success of the focus groups, to render their
contribution dynamic, precise and perceptively
constructive.
38. Customer satisfaction test
The organization of Customer satisfaction privileges quantitative
methods in gathering and studying information. The choice of the
best method - by mail or by phone - is decided together with the
client taking in consideration the following key points:
The target of consumers.
39. The adopted samples.
40. The comparison with other surveys
Mystery shopping and service
A network of "specialized mysterious clients" spread throughout
our National territory and our continuous monitoring allow us to
manage complex projects from a logistic point of view and fulfill
the goals.
41. These Research tools are an efficient complement to the
process of managing the overall quality.
C.A.P.I. (Computer Assisted PersonalInterview)Here is what we
can offer:
A light structure of 35 LapTop and 120 interviewers spread all over
India
Every LapTop has multimedia features, this allows us to offer
multimedia stimulus to the respondents: Picture, Audio, Video
clips; Voice Recording System.
We have the possibility to include in our Hardware network some Pen
Top to allow a self compiled questionnaire.
A Fieldwork network with a history in Automotive marketing.
Involved B2B, high class services and goods. Our net of
interviewers works also on traditional paper support
(P.A.P.I,)
42. C.A.T.I.(Computer Assisted Telephone interview)
A clear definition of roles and responsibilities, a transparent
management of the steps of the project, a constant monitoring on
the activities, a sharing of intermediate output and performance
index, let the partnership of the two Companies be winning in many
international projects.
43. Differentiators
In-depth global and regional industry knowledge
Rapid industry consumer and business-to-business research
capabilities
Special consumer panels focused on unique transportation
products
Experience in migrating phone and mail tracking studies to Internet
methodologies
In-house marketing sciences and advanced analytics experts
Knowledge of key market drivers and extensive industry
knowledgebase
44. Panels
This exclusive, proprietary market research sample resource
includes each consumers vehicle fleet by brand, nameplate,
transaction type and purchase intention timing for two vehicles
within their household. It serves as an excellent source for
targeted sample and is projectable to the Indian population. This
specialty panel is a subset of the Regional Transport Office
database and is used to conduct some of todays most advanced market
research.
45. Representative Assignments
Market Research and Industry Trends Analysis
46. Market Analysis of Aftermarket HVAC Components
47. Market Assessment of Standard Electrical Components in
theAutomotive Industry
48. Climatic Conditions and the Impact on Electric Vehicle
49. CFC-12 Phase-Out Analysis and Projected Rate of R-134a
Retrofits
50. An Analysis of the North American Diesel Engine Market
51. An Evaluation of Automotive Related Engineering Research at
U.S. Universities
52. Trends in Automotive Audio Systems
53. Trends in On-board Vehicle Communication Systems
54. A Strategic Analysis of Computerized Diagnostic
Equipment
Child Restraint Systems: Trends and Technology
55. Trends In Automotive Glass Technology
56. An Analysis of the Automotive Switch Market
57. The Effect of the Gulf Crisis on Material Cost and
Availability
58. A Market Assessment of the North American Catalyst
Business
59. Strategic Planning
60. An Analysis of Business Performance Trends among Automotive
Suppliers: A Strategic Perspective
61. Strategic Positioning for the 21st Century: Industry
Dynamics and Systems Integration
62. Supplier Opportunities into the 21st Century
63. Supplier-Supplier Partnering: Opportunities and Trends
Winning Strategies for Supplier Partnering
64. Corporate Image and Capabilities Assessment
65. The Development of a Strategic Supplier Alliance
Program
Sales Force Effectiveness Audits
Market Entry Strategy for a Luxury Vehicle Division
66. Automotive Dealership Strategic Business Plan
67. Strategic Dealership Issues: A Battle Plan For Survival In
The 90's
68. Automotive Service 2000: Challenges and Opportunities
69. A Strategic Assessment of Dealer Computer Systems
70. A Strategic Assessment of the IndianSupplier Industry