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l: 267-319-6776; [email protected] Keeping What’s Yours (And Taking What’s Theirs)

Massachusetts State Automobile Dealers Association Presentation - Internet Sales / BDC

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  1. 1. Cell: 267-319-6776; [email protected] Whats Yours(And TakingWhats Theirs)
  2. 2. Sean V. BradleyFriday, June 21, 2013Cell: 267-319-6776; [email protected]
  3. 3. Cell: 267-319-6776; [email protected] V. Bradley
  4. 4. Cell: 267-319-6776; [email protected] Stories
  5. 5. Cell: 267-319-6776; [email protected]
  6. 6. Cell: 267-319-6776; [email protected] ONLY have 86,400seconds in a day(4,500 seconds in thispresentation)
  7. 7. Cell: 267-319-6776; [email protected]+ Million Car Sales ProjectedAre you taking advantage ofthe tremendous opportunity?
  8. 8. Are You Dipping Your Toe In TheWater Or, Are You Scuba Diving?Cell: 267-319-6776; [email protected]
  9. 9. Cell: 267-319-6776; [email protected] Statistics That You NEED to Know Over 92-99% of Americans go online before theyStep foot into a dealership The average Internet prospect is a 45-90Day opportunity The average prospect is searching 5-8 OTHERDealerships or websites The average prospect is influenced by18+ mediums before they decide
  10. 10. Cell: 267-319-6776; [email protected]
  11. 11. Cell: 267-319-6776; [email protected]
  12. 12. Cell: 267-319-6776; [email protected] Take A Closer Look At The Money
  13. 13. Cell: 267-319-6776; [email protected] Average Dealership in the US Sells 96 units per month Has 10 sales people 4-5 Managers Average Sales Person sells 9.6 units Dealerships has 500 Ups per month Average closing ratio is 19% Average Cost Per Sale = $600 per car!
  14. 14. Cell: 267-319-6776; [email protected] Successful Internet DEALERSHIP Can Sell OVER 100 units per monthONLINE 1 Internet Director & 5 Internet SalesCoordinators (Appointment Setters) Average Coordinator = 20 units! Internet Leads = 1,000+ Average closing ratio is 47% (inshowroom) Average Cost Per Sale (A) = $190 per car!
  15. 15. Cell: 267-319-6776; [email protected] you engaging the 92-99% of shoppers?Then what is your: Strategy ? Infrastructure ? Lead count ? Message ? Success rate ?
  16. 16. Cell: 267-319-6776; [email protected] internet department is made or broken,maximized or underutilized in 4 key areas.The Four Ps
  17. 17. Cell: 267-319-6776; [email protected] (Resources) CRM/ILM Website Call Monitoring Tool Inventory Pricing Tool Telephones, Cell Phones, Head Sets Templates, Scripts, Word Tracks, Objections/Rebuttals Hardware Computes, iPads, Laptops, etc. Video Production Equipment Video/Digital Cameras
  18. 18. Cell: 267-319-6776; [email protected] Assessments of current staff Profiling, Recruiting, Screening, Interviewing, Hiring Job Descriptions Pay Plans: Salary, Commissions, Bonuses, Incentives, etc. Schedules Goal Planning, Projecting, Forecasting Training, Training, Training Personal Development Motivation, Inspiration, Leadership Tracking/Accountability Coaching, Mentoring Support
  19. 19. Cell: 267-319-6776; [email protected] Outbound/Inbound Phone Call Process Outbound/Inbound Email Process Follow Up Process Engagement Process How To PROPERLY Qualify a Prospect & Identify Wants, Wishes,Expectations How To EXCEED Expectations With a Value Package Proposition***(Why Buy From Us)*** Objections/Rebuttals How To Handle PRICE, Availability, Credit, No Phone #,Email ONLY, Difficult People, etc How To Handle ALL What Ifs Reviews/Testimonials Tracking, Reporting Management Is a Whole Other Power Point
  20. 20. Cell: 267-319-6776; [email protected] How To DOMINATE Googleopoly Onsite/Offsite SEO Video Search Engine Optimization Video Pre-Roll Social Media & Social Search Engine Optimization Reputation Management & Reputation Optimization Focus Sites/Micro Sites Pay Per Click (SEM) Retargeting Cross Promotional Marketing OEM Leads 3rd Party Leads Online Classifieds Mobile!
  21. 21. Cell: 267-319-6776; [email protected] it All Together
  22. 22. Cell: 267-319-6776; [email protected] ONLY .5% of people go past the 1st Page ONLY 20% Of People Will Click Pay Per Click Ads ORGANIC Optimization is the MOST PowerfulStrategy Google Prefers VIDEO Content OVER Static Content& Links Videos show up in 50% of Google SearchesFACTS
  23. 23. Cell: 267-319-6776; [email protected]
  24. 24. Cell: 267-319-6776; [email protected] thePower of VideoThe average buyer spends 11 hours performing online research withthree hours spent on video on and two hours doing searches.More then 3 Billion Google Searches are completed dailyVideos show up in 50% of Google SearchesVideo is 53 time more likely to be selected over static text linkVideo is off place SEO and is ranked more highly then on site SEO
  25. 25. Cell: 267-319-6776; [email protected]
  26. 26. Cell: 267-319-6776; [email protected] your Dealership is like a Row Boatin the Ocean of The InternetWhat do you expect?
  27. 27. Cell: 267-319-6776; [email protected] Strategy
  28. 28. Cell: 267-319-6776; [email protected] The Competition!
  29. 29. Cell: 267-319-6776; [email protected]
  30. 30. Cell: 267-319-6776; [email protected]
  31. 31. Cell: 267-319-6776; [email protected]
  32. 32. Cell: 267-319-6776; [email protected]
  33. 33. Cell: 267-319-6776; [email protected] You NEED to Focus on: That there is TREMENDOUS OpportunityRight Now! Proper Operational Set up & S.O.P.s CONQUESTING Video Search Engine Optimization Mobile
  34. 34. Cell: 267-319-6776; [email protected] up for Automotive Internet Sales.com!
  35. 35. Cell: 267-319-6776; [email protected]