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h"ps://www.youtube.com/watch?v=qKAME9fAA-4

Agenda

•  IntroducDon•  MøllergruppenDigitalServices•  Abax•  Thechallenge:rules,pracDcaliDes•  Q&A

DigitalServicesMøllerGruppenRuneSimensen,HeadofDigitalServices,Dec2nd2015

AboutMøllerGruppen

TheGroupStructure

MøllerGruppen

Car dealers Norway

Møller Bil Norge

Car import / car dealers in

Baltic

Møller Auto Baltic

Car dealers in Sweden

Møller Bil Sverige

Car import Norway

Harald A. Møller

Car financing(49%)

Volkswagen Møller

Bilfinans

HumanResources

Results2003-2014

OurBrands

DigitalizaDon–Whyshouldwecare?

DisrupDon–someexamples

Timesarechanging

DigitalServices-Fromcarfocusedtocustomerfocused

Seller’sworkday

Workshop’sworkday

DigitalServicesSupporDngtheCustomerAlltheWay!

Repurchaseprocess

Customerinfocus

Search,markeDng

Customersupportcenter

Digitalpurchase

Purchaseprocess

Aaermarketprocess

«Mycar»

Whatis“ConnectedCar”?

h"ps://www.youtube.com/watch?v=JsVio0qodH8

h"ps://www.youtube.com/watch?v=Ht8yzpIV9M0

AppeCarPlay/AndroidAuto•  DevelopedbyAppleandGoogle

themselves

•  EnablesiOSandAndroidappsintheinfotainmentsystem

•  Standardized,familiaranduserfriendlylayout

•  AssistedoperaDonwithSiriandGoogleNow,alsoviavoicecontrol

AppleCarPlay/AndroidAuto•  In-carversionsofappsformessages,phone,maps,musicandmore

•  SupportsthirdpartyappslikeSpoDfyandTuneInRadiotoprovidein-carconnecDvity

•  ConnectswithUSBcable,veryeasysetup

MirrorLink

•  DevelopedbytheCarConnecDvityConsorDumasabrand/technologyindependentindustrystandard

•  SimilarpossibiliDesasCarplayandAndroidAuto

•  ConnectswithUSB

OBD

•  OBDisastandardinterfaceacrossbrandstothecar’sservicebus

•  EnablesrealDmeinformaDonlikekm,posiDonanderrorcodes

ProblemdefiniDon:Thetechnologyisreadyandsoarethecustomers,buttheproblemisthattherearetoofewcompaDbleappsavailable

MøllerGruppen WebelievethebestideasareoutsideourownorganizaDon

WebelieveinOpenInnova<on

ConnectedCarExamples

ParkingandnavigaDon

Entertainment

Travellog/fleetmanagement

Car-sharingandtransportaDon

RulesandpracDcaliDes

•  ConceptdescripDon•  Criteria•  Jury•  Timeline

Concept

•  Maximum10slides•  Slidesshouldasaminimumcover:

– Concept– Valuetoend-user– DegreeofinnovaDon/compeDDvelandscape– DescripDonoftechnicalfeasibility– Team

•  Workingproductorprototypenotarequirement

CriteriaAllsubmi"edentrieswillbeevaluatedbasedonthefollowingthreecriteria:

–  Valuetoend-userHowmuchdoesthisconceptenhancetheend-usersdrivingexperience?

– DegreeofinnovaDonIsthissomethingcompletelynew,orjustanincrementalimprovement?

–  TechnicalfeasibilityWhichintegra@onsarerequiredtomakethisintoaConnectedCarReality?OBD?MirrorLink?Carplay?Somethingcompletelydifferent

Valuetoend-user

Noaddedvalue Lotsofaddedvalue

Degreeofinnova<on

ExistsandworksinNorway Nothingsimilarglobally

Technicalfeasibility*

Impossibletobuild Possibletobuild

*Allconceptsmust“connect”withcars,butthedepthofthisintegraDonisnotacriteria

EvaluaDon

Thetop10submi"edentrieswillbeinvitedtopresentinfrontofthejuryonJanuary19th-StartupLabandMøllergruppenwillselecttop10-Jurytoevaluatetop10TBA,butwillconsistofSL,MG+1-2external

Theprize

•  TheMGConnectedCarAward!•  100.000NOKincash•  ThepossibilitytorealizetheconceptincollaboraDonwithMøllergruppen’sdigitalservicesdepartment

•  Winnertakesitall,but…

ImportantdatesToday:KickoffSundayJanuary17th:DeadlineforsubmissionTuesdayJanuary19th:Interviewswithtop10ThursdayJanuary21st:Winnerawarded!

StartupLabandMøllergruppenwillholdonlineandofflineofficehoursthefollowingdays:

FriDec.4th TueDec.29th FriDec11th FriJan9th FriDec18t FriJan14th

ShootkjeDl@startuplab.noamessagetobookyourslot

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