Rich MediaA Practitioner’s Approach

October 18, 2007

Rich MediaA Practitioner’s Approach

October 18, 2007

Plan Develop Test Measure Evolve

Include BOTH media and production teams

Allow time to produceproperly

Plan

Not too little, too much

Highlight expand

Use floating formats

Use audio

Develop

Creative executions

Interactions and animations

Tagging and data capture

Test

Against campaign objectives

Against internal benchmarks

Make adjustments as needed

Measure

Evolve Leverage media to syndicate

content beyond the OEM site

Address key challenges moving forward

Evolve

Evolve

Maximize OEM content investment

Rich content where shoppers are shopping

What kind of content? Photos Videos Featured demos Vehicle specs

Pricing Offers Inventory Dealer info

Challenges Align rich media with relevant

content areas (e.g., OEM photos

in third-party site photo gallery)

Revenue model (e.g., rich media serving costs)

Standardized content feeds, sizes, etc.

Thank You