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Internet Sales 20 Group Boston, MA

Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

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How to Solve Your Automotive Advertising Issues with the Rubik's Cube.

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Page 1: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Internet Sales 20 Group

Boston, MA

Page 2: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

How the Rubik's Cube Can Help You Solve Your Retail

Advertising IssuesJim Flint

Page 59

Page 3: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

How to Solve Your Automotive Advertising Issues with the Rubik’s Cube

Page 4: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The Purchase Funnel & Today

Page 5: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The Truth

= Automotive Marketing

Page 6: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Facts About Cube vs. Auto Industry• 47 quintillion solutions / 16 million car sales

• 6 Faces of the Cube:(1) Website (4) Search(2) Audit (5) TV/Radio(3) Retail (6) Social/Reviews

• Hungarian Erno Rubik invented in 1974

• 12 Actual Solves / 12 months in a year• One solution for each

Page 7: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Algorithms & What That Means

• Google Algorithms• 9 Algorithms can help you with your

automotive sales & marketing

• START with GREEN SOLVED

Page 8: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Foundation: Go with Green!

Pick a color to start with

Page 9: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The Marketing Tiers

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

Page 10: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Solving Tier 2

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

Page 11: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Tier 2: Left or Right?

Lefty Brandy Righty Retail

Page 12: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Tier 3: The Hardest Part!

1. National Level (Tier 1)

2. Association Level (Tier 2)

3. Retail Level (Tier 3)

Page 13: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The 6 Part Marketing Plan

Page 14: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Audit

Page 15: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Search Tactics

Page 16: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

Social / Review Tactics

Page 17: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

TV / Radio Tactics

Page 18: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The 6 Part Marketing Plan

Page 19: Jim Flint: How the Rubik's Cube Can Help You Solve Your Retail Advertising Issues

The Sweetest Victory