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Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Indian Passenger Vehicle Market Analysis
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Full Report
Indian Passenger
Vehicle Market
Analysis 2015
Quarter wise analysis
2015
ACG, the name that one inevitably hears when one so much as utters the word
"The Indian Passenger Vehicle Market". It has grabbed the market in it's clutches and has come up
with the most excruciatingly detailed analysis and compiles the information and knowledge obtained from a wide
multitude of sources. It's clutches reach every nook and corner of this industry. This extensive analysis encapsulates
plethora of data which included Brand life, Pricing strategy, Product planning, Product position, Competitor Analysis,
Customers mapping with product, Network analysis, Sales strategy of dealers and OEM, Advertising Strategy and its
impact, Technology up gradation, Fuel wise vehicle analysis and Key trends over the last five years.
This gives a zoomed out as well as narrowed down view of either industry's plight or ascent. Not only does it map and
analyse the trends of sales and marketing in the past five years, it also calculates the forecast in the next five years.
Forecast 2020 and Economy sales also form part of this analysis marathon. The impact of the same on the Indian
Passenger vehicle industry is also studied in detail. This exclusive perusal is contained in a massive 1,000 page.
“To Buy Full or Customized report please contact to [email protected]”
The report is available in following formats:
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Table of Content
OEM | Brand wise
Analysis
Quarter wise Detail Strategy Analysis Competitor Analysis Product Analysis
Network Analysis Pricing Analysis Segment Analysis Buying Behavior
Partial or Full customization option is also available
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Key highlights of Indian Economy and Forecast
• ACG forecast Indian GDP growth projection for 2015-16 at 7.8 to 8.0 percent, but cautioned that delay in reforms
relating to land acquisition and GST could hamper growth. It also depends on healthy and timely monsoon. Indian economy grew 7.3 per cent in 2014-15
• China's economic growth rate slowed to a 25-year low of 6.9 percent in 2015, as the world's second-largest economy continues to shift away from its
manufacturing roots.
• Exports have dropped and consumer and industrial demand for imports has weakened.
• Manufacturing PMI falls to over-two-year low, but Services PMI rises in December
• Industrial production fell 3.2% compared to the same month last year, which marked the first contraction in one year and the worst result since October 2011
• Consumer inflation is likely to remain within the central bank and government target of 4% more or less 2 percentage points
• With the projected 37% decline in the average crude oil price, the import bill is expected to shrink by about 10% in FY2015
• The current account deficit in the first quarter of FY2015 improved to 1.2% of GDP from 1.6% a year earlier
• Core inflation has trended downward for nearly 2 years and now hovers just above 4%
Source: ACG, ADB, RBI, Focus Economy, World bank, IMF
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Quarter wise Indian Automotive Industry Overview
• The Q1 production numbers have escalated over the period of one year from 2014 to 2015
• There has been a significant increase in production over this duration from 56,01,197 units in 2014 to 56,98,020 vehicles produced in the year 2015
• Q4 2015 negative growth in production due to flood in Chennai region where many of the OEM and Auto Suppliers are located. Due to this heavy rain
company made huge losses during this time. Auto production declined by 3.3 percent in Q4 2015 compare to Q4 2014. In export also it showed
negative growth.
• Q2 has seen a comparably higher positive growth in Sales, Production, and Export in relation to Q1. Q3 on the other hand has seen an improvement in Production
and Export but face decline in Exports by 0.23%.
0
1
2
3
4
5
6
Production DomesticSales
Export
Q1 - 2014 & 2015
Q1 2014 Q1 2015
0
1
2
3
4
5
6
7
Production DomesticSales
Export
Q2 - 2014 & 2015
Q2 2014 Q2 2015
0
1
2
3
4
5
6
7
Production DomesticSales
Export
Q3 - 2014 & 2015
Q3 2014 Q3 2015
0
1
2
3
4
5
6
7
Production DomesticSales
Export
Q4 - 2014 & 2015
Q4 2014 Q4 2015
Figure in Million
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Indian Automotive Industry Overview
25,70,711
27,72,7450.86
7.86 7.64
-3.28
1.87
-4.00
-2.00
0.00
2.00
4.00
6.00
8.00
10.00
0
50,00,000
1,00,00,000
1,50,00,000
2,00,00,000
2,50,00,000
Two Wheeler Passenger Vehicle CommercialVehicle
Three Wheeler Total
Indian Automobile Domestic Sales 2015
2014 2015 Change in %
13.1
13.8
Two Wheeler PassengerVehicle
CommercialVehicle
ThreeWheeler
Domestic Sales Segment Share
2014 2015
• There has been no significant change in segment share over the past year from 2014 to 2015
Source: SIAM, ACG, Ministry of Transport, RBI
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Indian Car, MUV and Van Overview 2015
0.0
2.0
4.0
6.0
8.0
10.0
12.0
0
1
1
2
2
3
3
Car UV Van Total
Sales Analysis 2015
Car UV Van
9.9
2.84
0.8
13.57
10.1
2.82
0.9
13.63
Car UV Van Total
Segment Share in %
2014 2015
• MUV & SUV segment lost minor segment share even after launching many new products in this segment
Units in millions
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Indian Car, MUV and Van Quarterly Overview 2015
• Q1 and Q4 of 2015 showed growth in car and UV segment but de growth in Van segment in Q1, Q2 and Q3
Car UV Van
Q1 - 2014 & 2015
Q1 2014 Q1 2015
Car UV Van
Q2 - 2014 & 2015
Q2 2014 Q2 2015
Car UV Van
Q3 - 2014 & 2015
Q3 2014 Q3 2014
Car UV Van
Q4 - 2014 & 2015
Q4 2014 Q4 2015
4% 5% -2% 9% -1% -7% 11% -4% -4%15% 15% 7%
Overall Segment Growth
Figure in Million
Q1, 4% Q2, 6% Q3, 6% Q4, 15%
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 20158
Brand wise Overview 2015
11,52,128**
12,89,128*
1,39,819
1,32,778
4,76,001
36,518
4,11,471
57,565
53,847
44,849
1,59,587
1,57,475
77,715
77,197
2,24,189
2,30,593
2,02,403
1,79,750
15,457
15,342
43,163
44,215
40,925
49,301
#12% 16%-1% -3%
5% -37% 1% 13%
-17% +20% -2%1%
* 2015, ** 2015, Growth # Change | `` Market Share in 2014, ` Market share in 2015
Source: SIAM, ACG
46.49%`
44.82 %``
17.17%
16.01 %
5.76%
6.13 %
8.09%
8.97%
5.04%
5.17 %
1.32%
2.24 %
2.80%
3.00 %
7.30%
6.99 %
1.48%
1.92 %
1.94%
1.74 %
1.56%
1.72 %
0.56%
0.60%
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 20159
Brand wise Overview 2015
12,366*
8,535 2,985
3,041
1,981
2014
385
177
-31% -2% -2% 118%
Source: SIAM, ACG
0.31%
0.48 %
0.11%
0.12 %
0.07%
0.08 %
0.014%
0.007%
• Mahindra, Volkswagen, Nissan, GM and Ashok Leyland have seen an alarming negative growth in their sales figures, dwindling down to almost a zero percent market share
• On the bright side, companies like Maruti Suzuki have outshone and have seen a marvellous 46.49% market share
• Hyundai and Maruti dictate this segment, more of than not being Maruti
• Isuzu has grown by 118% over the past year
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Market Share 2015 – Passenger Vehicle Segment
44.82
16.01
8.97 6.99 6.13 5.173.00 1.74 1.72 1.92 2.24 0.60 0.48 0.12 0.08 0.01 0.02
46.49
17.17
8.09 7.305.76 5.04 2.80 1.94
1.561.48
1.32 0.56 0.31 0.11 0.07 0.01 0.00
Market Share in %
2014 2015
• Overall, Passenger vehicles as a whole has grown by a meagre 0.8%
• Hyundai and Maruti dictate this segment
• Mahindra is loosing its grip in MUV segment due to heavy competition and new product launches. Company has launched Scorpio & XUV version sub 2 litre
NCR region
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
“Passenger Vehicles OEMs need to be able to have the skill to prioritize what is necessary as
well as long lasting. It is advisable that they increase the vehicles' product brand age. Doing so
will ensure establishment of the product brand. This is observed to escalate the sales of the
company for a longer duration. By striking a balance between new product launch and product
brand age, companies can acquire the skill to pitch a new product at the right time instead of
aimlessly launching products at times suited to their whims and fancies”
Atul Singh Chandel
Director - Automotive Strategy & Research
Autobei Consulting Group
Autobei Consulting Group Indian Passenger Vehicle Market Analysis 2015
Atul Singh ChandelDirector - Automotive Strategy & Research
Autobei Consulting Group
Mobile Number: +91 9824865333
Email: [email protected]
Website: www.acganalysis.com
www.autobei.com
Contact
About Autobei Consulting Group (ACG):
‘Autobei Consulting Group - ACG’ is a management consulting group which has leveraged on its expertise and proprietary databases to provide "Customized Solutions" in
areas such ‘Sales Analysis’, ‘Business Planning’, ‘Market assessment’ and ‘Project Feasibility’ on Global Automotive Industry. We are capable of providing exclusively
Global markets, State wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler, Commercial vehicle and Brand wise business reviews.
With a strong network for primary data procurement, we can get any tailor made research reports ready within a short interval of time. ‘ACG’ also serve as a web-platform
where one can find all the required information regarding Passenger vehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for
Truck and Bus Manufacturers, Dealers, Vendors and Fleet Owners to come together and gather required information within seconds without jumping websites.
Declaration:
This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a substitute for detailed research or the
exercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibility for loss occasioned to any person acting or
refraining from action as a result of any material in this publication.