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DIGITAL PROMOTION STRATEGY
HYUNDAICRETA
3 engine variants
1.6 Petrol and 1.4,1.6 Diesel
Electronic stability control
Vehicle stability management
Manual & Automatic (optional)
Hill-start assist control
THE CAR
THE COMPETITION
Nissan Terrano
Renault Duster Ford Ecosport
Maruti S Cross
Premium SUV
Feature Loaded SUV
Affordable SUV
SUCCESSFUL YOUNG GUNS
PREMIUM SUV FOR THE
POSITIONING (HYPOTHETICAL)
BRANDING (HYPOTHETICAL)
SUCCESSFUL YOUNG GUNS
PREMIUM SUV FOR THELiving the dream
STRATEGY TARGETS Stand out from the crowd of compact
SUV segment
Bring target audience toshowroom for test drive
Take competition head on
online excitement/engagement
Generate SNS engagment
India launch happens through the microsite
Exclusive launch content/info on official SNS pages
Preview content on SNS pagesAutomobile bloggers create the fever
Online test-drive contestsDirect mailer invites
Online test-drive feedback form that can be shared
Bring target audience to showroom for test drive
Online banners of Creta’s category-first features
Creta in ‘Raid-d-himalayas’ for SNS content
Stand out from the crowd of compact SUV segment
Carefully charted ‘comparo’ bannersAutomobile bloggers to talk about extra
features
Take competition head on
THE STRATEGY
Online excitement/engagement
Get more likes than competitionHigher consumer engagement than
competitionOnline consumer grievance
management
Generate SNS engagement
THE STRATEGY
STRATEGY REASONINGCompact SUV is the hot topic in current automobile scenario and hence it’s the best time to engage
Creta is the best product in the compact SUV category and hence needs to challenge category leaders
Creta is Hyundai’s entrance in the compact SUV segment, hence the strategy needs to be big
Creta yet hasn’t launched and the online community has already started to engage
The strategy needs to be
BIGGER. AGGRESSIVE. ENGAGING.
