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HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

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Inspired by one faculty colleague who showed me to educate those companies that fail to us, instead of just get infuriate and let the word go without control, I decided to show to Jac Motors how to take care on his customers, avoiding they go through the frustration I went.

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Page 1: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE
Page 2: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

All of us dream about accomplishing financial independence, graduating on college to do what we love and buy those goods we desire.

That occurred with me, recently, when after saving money I achieve the penultimate goal I established myself before I become 30 years old.

Buying a brand new car, my very first one.

Page 3: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

Timeline

I am an admirer of the Chinese culture, where the customer service is impeccable,

and the respect is always in first place.

Since I had the first commercial relationship with the chinese, I’ve been disseminating this culture and, anyone

who is familiar with me, knows the advertise I do.

From the moment I decided to buy a JACMotors car, I took into consideration all of

that experience and satisfaction previously acquired.

Page 4: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

Timeline

I picked up my car from the

dealer already with window film.

Page 5: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

Timeline

Page 6: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

LegislationThe Brazilian's Law

does not allow to put dark window film on

the windscreen.

It’s illegal and Jac Motors, who installed it, handed the car without

notifying me.

I was stoped by the Police and had a big trouble. They didn’t

allowed me to drive the car until take off the

window film.

When I called the JacMotors dealer, they

fused and said it was my responsibility at all.

Page 7: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE
Page 8: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

One Question

How can a brand suchJac Motors deliver to

their costumer a vehicle in law´s discordance???

Page 9: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

Take a look to see how Jac Motors helped me

Where’s 24 hour Assistence?

Where’s ethics and respect?

Where’s the customer relationship ?

Page 10: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE
Page 11: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

How could you be a better brand?

KEEP ALL YOUR DEALERS/EMPLOYEES UP TO DATE ABOUT THE RULES AND LAWSOF THEIR COUNTRY.

REQUIRE A SOLID ATTITUDE OF YOURS DEALERS/EMPLOYEES. THEY MUSTPROVIDE ALL INFORMATION NECESSARY TO THE COSTUMER.

PUNISH THOSE WHO DO NOT ACT EXEMPLARLY WITH THE TRUTH AND PUT THECREDIBILITY OF YOU YOUR BRAND AT RISK. IN THE SAME WAY THOSE WHO PUTTHE SECURITY OF YOUR COSTUMER AT RISK.

YOU SHOULD SERVE YOUR COSTUMER THE BEST WAY YOU CAN ON THE SALES,BUT YOU MUST SERVE THEM MUCH BETTER WHEN THEY ASK FOR HELP AFTER-SALES.

A HAPPY COSTUMER IS MUCH MORE EFFECTIVE ADVERTISING THEN $ 100.000DOLARS SPENT ON MEDIA.

REGARD AT FIRST TO RESPECT YOUR COSTUMERS AND THEIR CONSUMERRIGHTS, AFTER ALL WE ARE WHO HOLD THIS BRAND.

THE WHOLE EXPERIENCE OF PURCHASE AND USE IS WHAT CREATESCUSTOMER’S LOYALTY.

Page 12: HOW TO DESTROY A BRAND`S CREDIBILITY WITHIN 3 DAYS FROM THE GOODS PURCHASE  LEARN WITH JAC MOTORS THAT BRAZILIAN AWFUL TRICK: “JEITINHO BRASILEIRO” THAT I HATE

How will you change my experience and solve this

BIG MESS?