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Honda and Delhi Traffic Police organize ‘Women Safety Rally’ to celebrate International Women’s
Day
Rally flagged-off in presence of Mr. B.S. Bassi, Commissioner of Police, Delhi Women encouraged to use helmets while riding two wheelers More than an 300 women participated to make rally a grand success
New Delhi, March 08, 2015: Celebrating the spirit of womanhood on the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ here today. The rally was flagged off by Mr. B. S. Bassi, Commissioner of Police, Delhi and Mr. Y. S. Guleria, Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, from Traffic Training Park at Baba Kharak Singh Marg, New Delhi.
More than 300 women, including Delhi Traffic Police members and women riders who had learnt riding at Traffic Training Parks in Delhi, participated in the safety-rally. The rally followed a round-robin route, commencing and culminating at the Traffic Training Park at Baba Kharak Singh Marg with detours through Gol Daak Khana, Ashok Road - Janpath Road- Regal Cinema, before culminating at Traffic Training Park, Baba Kharak Singh Marg.
Speaking on the occasion, Mr. Yadvinder S. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “It is our strong belief that strong and empowered women are the backbone of flourishing societies. At Honda we are committed towards providing physical, personal and social movement to the people and through the ‘Women Safety Rally’, we want to permeate the message of road safety among women riders by encouraging the use of helmet while riding two-wheelers.”
“The alarming trend of lower adoption of helmets among women riders is on the rise. We are hopeful such initiatives will help in creating awareness and sensitising the society towards the use of helmets. We are thankful to the Delhi traffic police for their continued support in our joint efforts for making Delhi roads safe for all,” Mr Guleria said.
While conforming to the prescribed ISI standards, the helmets distributed by Honda also focus on style, comfort and safety; and are specially designed for women participants. About Road Safety Promotion by Honda
Globally, road safety is Honda’s top priorities since 1970. After its inception in India in 2001, Honda initially promoted its safe riding concepts through its dealership networks.
Aimed at the women riders, Honda had also launched the ‘Dream riding’ initiative to initiate them into two-wheeler riding. Aspiring women riders above 18 years of age just need to drop a mail with their details on the e-mail id: [email protected], and can learn how to ride a two-wheeler in a single day from trained Honda female instructors in a specially designed 4 hour module. At the National Road Safety week 2015, also in association with Delhi Traffic police, Honda had empowered more than 2000 women on 2 wheeler riding at its traffic parks in Roshanara Bagh and Baba Kharak Singh Marg in New Delhi.
Today, Honda has a dedicated corporate team that steers the Road-Safety promotion activities for the company at all dealerships. This team imparts training to develop Safety Riding Advisors who in turn provide Pre-delivery Safety Advice (PDSA) to customers and imbibe safe-riding habits amongst two-wheeler riders. Additionally, Honda has also adopted seven Traffic Training Parks – 2 in Delhi; one each in Jaipur, Bhubaneswar, Cuttack, Yeola, and the latest one in Chandigarh.
For further information, contact:Public Relations Department, Honda Motorcycle & Scooter India Pvt. Ltd [email protected]
Usage of Helmets
Helmets protect very effectively against the type of head injuries that may be sustained by riders and passengers of motorized 2wheelers.
Use of helmets have shown to reduce fatal and serious head injuries.
Laws that mandate helmet use are
effective in increasing usage rates as well as reducing fatalities and injuries among two-wheeler users
