HARLEY DAVIDSON

Presented By:-Vishal Singh Jaswal

HISTORY

• The history of the Harley-Davidson motorcycle began in Milwaukee in 1903.

Clockwise from top left: William S. Harley, William A. Davidson, Walter Davidson, Sr., Arthur Davidson

• 1907 a prototype model with a 45-degree V-Twin engine was displayed at the Chicago

Automobile Show.

1907 model.

BEGINNING

• In 1911, HD makes 150 motorcycles in the United State

• 1912, HD Construct a new 6-story factory. HD also became an exporter

this year.

World War I

In 1917 World War- I began and first time the

motorcycle adopted for combat service . HD provided about 15,000 machines to US ARMY.

1920s

• By 1920, HD was the largest motorcycle manufacturer in the world.

• 1921 HD ridden by Otto Walker win a race at an average speed of over 100 mph.

• V-Twin, introduced in 1922, and the "Teardrop" gas tank in 1925. A front

brake was added in 1928.

The Great Depression

• The Great Depression began a few months after the introduction of their 45 cubic inch

model. Harley-Davidson's sales plummeted from 21,000 in 1929 to 3,703 in 1933

World War II• HD again produced 90,000 military motorcycles for US Army in World war II. • HD received 2 Army-Navy Awards in 1943 and 1945

for Excellence in Production.

Small Harleys – Hummers and Aermacchi

• HD acquired design of a small German Aermacchi and Hummer motorcycle manufactured

and sold from 1948-1966.

1971 Aermacchi Harley-Davidson Turismo Veloce

Harley-Davidson Hummer

Tarnished reputation

• In 1952 US impose 40% tax on imported motorcycles.

• Hollywood also damaged Harley's image with many outlaw biker gang films produced from the 1950 through the 1970.

Restructuring and revival

• In 1980 HD claimed Japanese were importing motorcycles into US in such

volume to harm/threaten the domestic producers.• HD bought luxury Motorhome and Holiday Rambler

in 1986

CARS

• In 2000 Ford Motor added HD edition to Ford F-Series F-150 line, complete with the HD logo. F-150 production continues for 2011 .

Buell Motorcycle Company

• 1987 HD associated with sportbike manufacturer buell motercycle company. HD

acquired 98% of the Company share in 1998.• Buell developed a low-cost, low-maintenance

motorcycle.

Factory Tours and museum

• HD offers factory tours at 4 of its manufacturing sites. HD Museum opened in

2008,exhibits HD's history , culture, and vehicles.• Due to the consolidation of operations, the Capitol

Drive Tour Center in Wauwatosa , Wisconsin was closed in 2009.

DESIGN ELEMENTS OF HARLEY DAVIDSON LOGO

The reason of the rapid growth of the company is its logo. The Harley Davidson logo is standardized and simple. The logo is exclusive, powerful and bold.

Shape of the Harley Davidson Logo

The Harley Davidson logo comprises of a shield and a bar. In the logo, the bar is placed horizontally over the shield. The emblem looks very strong and appealing.

Color of the Harley Davidson Logo

Harley Davidson logo consists of black, white and orange colors. The background is black, while the font and the outline of the shield

are orange. The font of the bar is made white.

Font of the Harley Davidson Logo

The font used in the Harley Davidson logo is clear and simple. The letters are all in caps. The font in the bar is equally sized, while the font of the shield differs in sizes, in respect to its shape. it looks exceptionally attractive and innovative.

Harley Davidson Logo

• The Harley-Davidson logo commonly referred as the "Bar and Shield" logo,created in

1910.Officially registered with the U.S. Patent Office in 1911

• To celebrate 50 years, Harley Davidson used this logo

Harley Davidson 50th Anniversary Logo

In year 1965 harley change its logo

In 2003 100th ANNIVERSARY

BADGE