GTA Cluster Marketing Plan

“Automotives”

By: Ashley Spigelman

Overview

• What is a Cluster?

• GTA Automotive Clusters

• German Automotive Clusters

• Recap of Articles from Blog

What is a Cluster?• Is a group of

interconnected companies

• Clusters arise to increase productivity

• Michael Porter introduced a model that allows analyzing why some nations are more competitive than others are, and why some industries within nations are more competitive than others are

GTA Automotive Clusters• GTA is the second largest

automotive cluster

• Three major auto manufacturers – General Motors, Ford and Daimler Chrysler

• Six assembly plants in the GTA

• 700 + part manufacturers

• GTA automotive companies employee 50,000 -/+ workers

• Produce more than 1 million cars, trucks & minivans per year

• GTA has dozens of plants producing a diverse amount of auto parts

Germany Automotive Cluster

• Germany is the largest automotive market in Europe

• 67 factories of automobile and engine manufacturers

• 194 direct suppliers

• Car manufacturers and suppliers employ 200,000+ workers

Design Studio Article

• Design City and Motorcity Europe announced design workshop

• Open to: students, graduates, design professionals and non-designers

• Price is dependant upon course chosen

Quest for a Cure Article

• Land Rover assisting in raising money to find a cure for cancer

• Founded in 2002 by group of fireman – non profit organization

• Takes place in Quebec – 8 hr adventure race

Honda is Sponsor of TBJ Article

• Toronto Blue Jays are partnered with Honda

• Honda cars will be displayed at Roger Centre’s events and all TBJ’s baseball games

• Honda’s logo and poster of a car will also be display in the outfield at the Windows Restaurant

Toronto’s Car Show Article• Toronto hosts the

International Car Show every year

• Located downtown Toronto @ Metro Convention Centre

• There is a cost for admission & all is welcome

• Viewing of new cars, concept cars, and purchase car products

Automotive Industries Association of Canada

Article• AIA = Nation Trade

Association

• Employs 400,000+

• Composed of companies who: manufacture, distribute, install auto replacement parts, accessories, tools and equipment

• AIA also represents manufacturers, wholesalers, machine shops, retail, auto collision shops and body shops

Thank you!