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Gps Market Update 2016
Lex ten Veen
CEO NavAds
our roads evolve
evolve even faster
our devices
destination found
Agenda
• PND market
• Mobile on the rise
• Smartphone vs In-Dash
• Connected Car
• Autonomous Driving
• Future of Local Search
The PND marketDownwards sales percentages of 15% per year
Started from 2009
Bigger screens Traffic Updates Map Updates
…the market consolidates
PND market today
Mobile Navigation
• The rising star
Mobile Navigation
• The rising star
Increased competition in the Market
Blurring boundaries between in-dash and smartphones
Increasing availability of technology to replicate apps on dashboards
Impact on routing
Impact on ETA
Application providers
Application providers
CarPlay AndroidAuto MirrorLink
Cumulatieve enabled car sales of applications
Mirrorlink
milli
ons
0
25
50
75
100
year2013 2014 2015 2016 2018 2020
Look into the Future
Cumulatieve enabled car sales of applications
Google AA
milli
ons
0
25
50
75
100
year2013 2014 2015 2016 2018 2020
Look into the Future
User demand triggers growth
User demand triggers growth
live map showingtraffic avoidance systems speed cam alertsincident reports auto updates
Types of connectivity• Mobility management
• Safety
• Vehicle management
• Driver Assistance
• Entertainment
• Well-being
• “Just because people are in a car, doesn’t mean they want to be disconnected from their normal life.”(Manager of Nissan)
Mobility management
Vehicle management
Well-being
Entertainment
Safety
Driver assistance
4
2
2
4
10
9
6
7
8
10
33
49
Automated Driving
The connected car
Autonomous driving
More accurate than GPS
Level 3: Hands-off
Level 4: Mind off
Level 5: Autonomous
Future of local search?
Current players Upcoming players
New players challenge the
existing
New vertical entriesFuel Hospitality Parking
New Business
New players of in-depth data adding rich content to POI- data
New Business
New players of in-depth data adding rich content to POI- data
Dynamic Fuel Pricing
Promoted Pins
Restaurants suggestions
Voice
Voice
Nearest fuelstation?
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
Voice Search, the new trend
• Typing while driving is hard and hazardous
• Voice-search is much easier; thus opens the market for a whole range of new possibilities.
Carplay Alexa Dragon
Less hazardous, more options!
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