Call to action

Relevant prize

10-second rule

Facebook exclusivity

With personal data, less is more

Benefit for business

Absolutely necessary?

Encourages peer-to-peer interactions

Verified account

Multiple accounts

Twitter for customer service

Brand and product

awareness

Implied (but not direct) call to

action

Multiple tabs

Broken tab

Social sharing

Completedprofile

Publicizes other frequently used

SM platforms

Buyerchat video - http://vimeo.com/23064557

Brand and product awareness

Verified account

No customer service use?

No-shrillspolicy

80/20 rule

Branded hashtag

Award badges(tangible social capital)

“Best Tweet” timeline