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New technologies are transforming the automotive sector, with major implications for industry players and consumers alike. Today’s car What’s driving the connected car

Forces Behind The Connected Car

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Page 1: Forces Behind The Connected Car

New technologies are transforming the automotive sector, with

major implications for industry players and consumers alike.

Today’s car� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � ! " # # $ ! % $ & ! ' ( ) � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � * � � � � � � � � � � � � � � � � � �+ � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � , � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � - � . � � � � � � � � � � � � � � � � / � � - 0 � � � � � � � � � � � � + � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �1 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � + � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 � � � � � 1 � � � � 4 � � � � � � � � � � � � � 5 � � � �

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What’s driving theconnected car

9 : ; : < 3 : = � � � >

Page 2: Forces Behind The Connected Car

?Exhibit New-car buyers are broadly concerned about data privacy and the

possibility of hacking when it comes to car connectivity.

Source: McKinsey’s Connected Car Consumer Survey, 2014

% of new-car buyers that (strongly) agree with the statement

I am reluctant to use car-related

connected services because I want

to keep my privacy

Germany US Brazil China Germany US Brazil China

I am afraid that people can hack

into my car and manipulate it

(eg, the braking system) if the car

is connected to the Internet

51

59 59

53

4345

3737

21

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54Ø

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