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At Family Hyundai we care about your safety. Please drive safe.
2009 Traffic
Safety Culture
Index Survey
At Family Hyundai we care about your safety. Please drive safe.
AAA Foundation
• Established in 1947
• 501(c)(3) Not-For-Profit
• Research affiliate of AAA/CAA
• North American Focus
At Family Hyundai we care about your safety. Please drive safe.
Mission
• Identify traffic safety problems
• Foster research that seeks solutions
• Disseminate information and educational
resources
At Family Hyundai we care about your safety. Please drive safe.
Funded through the generosity of
and its members
At Family Hyundai we care about your safety. Please drive safe.
• Initial Release July 2009
• Surveys conducted by Abt SRBI Inc
• Fact sheet available at AAAFoundation.org
2009 TSC Index Survey
At Family Hyundai we care about your safety. Please drive safe.
Purpose of the Index
• To investigate the public’s traffic-safety-related
knowledge, attitudes, behaviors, and experiences
• To create a baseline measure of traffic safety
culture in the U.S.
• To continue monitoring America’s traffic safety
culture over time through surveys
• To guide traffic safety research and education
• To foster dialogue about traffic safety and how to
improve it
At Family Hyundai we care about your safety. Please drive safe.
About the Index
• Random sample telephone survey of the American
public
• Sample included landline and cell phone
• Interviews conducted in English and Spanish
• Conducted April 15, 2009 – May 12, 2009
• Interviewed 2,501 U.S. residents ages 16+
• Statistics weighted to be representative of U.S. population
• Margin of error +/- 2.5% (approx.) for statistics based on
full sample, higher for subsamples
At Family Hyundai we care about your safety. Please drive safe.
Background
• The AAA Foundation defines traffic safety culture
as a social climate in which traffic safety is highly
valued and rigorously pursued
• In 2008 the AAA Foundation conducted the first
Traffic Safety Culture Index
At Family Hyundai we care about your safety. Please drive safe.
Overview of Results
• Majority of drivers do not feel safer than they
did five years ago
• Distracted driving was major reason cited by
those who felt less safe now than 5 years
ago
• Drivers agree that using a cell phone while
driving is a threat to safety
Note: Results presented here are only a small subset of
all information that can and will be gleaned from the
2009 Traffic Safety Culture Index throughout the year.
At Family Hyundai we care about your safety. Please drive safe.
Threats to Safety
• 35% of drivers reported that they feel less safe
than they did five years ago
Of those who felt less safe, 31% cited distracted
driving as the reason
• 87% of respondents rated texting or emailing
as a very serious threat, second only to
drinking while driving (90%)
• 58% also rated talking on a cell phone as a serious
threat
At Family Hyundai we care about your safety. Please drive safe.
Driver Behavior
• 67% of drivers admitted to talking on a cell
phone while driving in the past month
28% who admitted to this said they did so fairly
often or regularly
• 95% of drivers saying texting while driving
was completely or somewhat unacceptable
18% of those same drivers reported having text
messaged while driving in the past month
At Family Hyundai we care about your safety. Please drive safe.
Driver Behavior (cont)
• 71% rated talking on a handheld cell phone
while driving as unacceptable
30% of those drivers admitted to doing this and
another 27% admitted to using a hands-free phone,
which studies have shown are no safer
At Family Hyundai we care about your safety. Please drive safe.
For more information, visit:
AAAFoundation.org
At Family Hyundai we care about your safety. Please drive safe.
At Family Hyundai we care about your safety. Please drive safe.
The AAA Foundation for Traffic Safety is a
501(c)(3) public charity located in Washington,
DC that is dedicated to saving lives and reducing
injuries.
It is supported by donations from AAA/CAA
Clubs, AAA/CAA members, and other
organizations associated with AAA/CAA.
At Family Hyundai we care about your safety. Please drive safe.
To learn more about driving safe and
choosing a protective automobile, visit
http://familyhyundai.ning.com
Learn More About Family Hyundai