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EXOTIC CARS ASSOCIATION

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Page 1: EXOTIC CARS ASSOCIATION
Page 2: EXOTIC CARS ASSOCIATION

Naif Al-RajhiChief Executive Officer

Danny Nguyen Vice President

Vickie Charamita Chief Financial Officer

Devin Amin Market Research Analyst

Peter PaulinPublic Relations & Promotions Director

E M P L O Y E E S P O S I T I O N S

O U R P R O M I S E …

We will provide exotic cars enthusiasts exceptional service and premiere networking automobile club.

Page 3: EXOTIC CARS ASSOCIATION

E X T E R N A LI N T E R N A L

P R O B L E M S

1 . P r i c e

2 . C u s t o m e r S a t i s f a c t i o n

& R e p u t a t i o n

3 . C o m p a n y ’ s M a r k e t

P o s i t i o n & P l a c e m e n t

1 . C a r T h e f t

2 . C o n t r a c t u a l

C o m m i t m e n t

3 . C a r D a m a g e &

Va n d a l i s m

Page 4: EXOTIC CARS ASSOCIATION

E X T E R N A LI N T E R N A L

S O L U T I O N S

1 . K e e p o u r P r i c e

C o m p e t i t i v e

2 . N e t w o r k i n g

O p p o r t u n i t i e s , E v e n t s

& To u r s

3 . W e w i l l m a k e s u r e

t h a t w e p o s i t i o n o u r

c o m p a n y e x c l u s i v e l y

1 . G P S & R a d i o

F r e q u e n c y T r a c k i n g

S y s t e m , F u e l C u t - O f f

S y s t e m ( E n g i n e

I m m o b i l i z e r )

2 . W e p r o v i d e

c o n t r a c t u a l o p t i o n s

f o r l e i s u r e o f o u r

c u s t o m e r s

3 . D e d u c t i b l e

C o n s e q u e n c e o r

C o v e r e d b y

C u s t o m e r s

Page 5: EXOTIC CARS ASSOCIATION

A R E A : B A Y A R E AP O P U L A T I O N : 7 . 1 5 m i l l i o nI N C O M E D I S T R I B U T I O N

T o p 1 % : $ 3 8 0 , 3 5 4T o p 5 % : $ 1 5 9 , 6 1 9

S C A L E A B I L I T Y P L A N

2 0 1 2 t o 2 0 1 7B a y A r e a

2 0 1 7 o n w a r d sL o s A n g e l e s

O r a n g e C o u n t y

Page 6: EXOTIC CARS ASSOCIATION

M A R K E T I N G S T R AT E G Y

S A L E S S T R AT E G Y

Page 7: EXOTIC CARS ASSOCIATION

Recruit Potential

Customers

Build Relationships

Maintain Relationships

Page 8: EXOTIC CARS ASSOCIATION

S P O R T I V A

MEMBERSHIP

POINT SYSTEM

WEAKNESSES

E X O T I C C A R S A S S O C I A T I O N

MEMBERSHIP

POINT SYSTEM

Page 9: EXOTIC CARS ASSOCIATION

Projected Recruited Members35-50 People

Page 10: EXOTIC CARS ASSOCIATION

Exotic Cars Association Membership Sales Projection

Beginning Year 2012 to End of Year 2017

YEAR 2012 2013 2014 2015 2016 2017

Projected Growth 5% 10% 15% 20% 24% 27% 100%

Quantity 3 5 7.5 10 12 14 50

Sales Price $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00

Sales Revenue $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00

Total $ 1,457,250.00

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PRO FORMA CASH FLOW

YEAR 2012 2013 2014 2015 2016 2017

EBDT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Depreciation $ - $ - $ - $ - $ - $ -

EBT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Tax Deductible $ 42,431.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00

EAT $ 46,528.30 $ 119,013.00 $ 186,952.00 $ 248,732.00 $ 298,366.00 $ 331,000.00

Depreciation charged without cash outlay $ - $ - $ - $ - $ - $ -

Cash Flow $ 46,528.30 $ 119,013.00 $ 186,952.00 $ 248,732.00 $ 298,366.00 $ 331,000.00

TAX 179 DEDUCTION

EXOTIC CARS ASSOCATIONPROFORMA INCOME STATEMENT

BEGINNING YEAR 2012 TO END 2017

YEAR 2012 2013 2014 2015 2016 2017

Sales Revenue $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00

Costs of Good Sold $ - $ - $ - $ - $ - $ -

Gross Profit $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00

Lease Expense $ 68,402.70 $ 85,487.00 $ 90,048.00 $ 100,768.00 $ 101,884.00 $ 120,000.00

EBIT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Interest Expense $ 1,935.80 $ 2,405.00 $ 4,500.00 $ 6,000.00 $ 7,200.00 $ 9,300.00

EBT $ 2,161.50 $ 57,108.00 $ 122,952.00 $ 183,232.00 $ 231,666.00 $ 262,200.00

Tax Deductible $ 42,431.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00

EAT $ 44,592.50 $ 116,608.00 $ 182,452.00 $ 242,732.00 $ 291,166.00 $ 321,700.00

Page 12: EXOTIC CARS ASSOCIATION

Q&A

Page 13: EXOTIC CARS ASSOCIATION

How are you going to make money? How can you afford a car for every customer?

- Can you explain how are you going to break even in 3 years?

- Are you paying salaries for your employees? (at early stages) if yes, how much?

If not, how are they going to survive?

Yes, we will provide everybody (with the exception of CEO) a base of $45K, but with

financial incentives. That is, with every member (or extremely high-end vehicle added)

gained to the association by a sales person, they get a $500 bonus. This will help to

motivate employees.

- If a customer is planning to go with the higher level of a membership why won’t

he lease the car rather than go with the membership fee?

Because he/she wants to be a part of an “exclusive club” for status reasons, and social

reasons. And there are more benefits if he get higher membership fee (examples: new

car introduction event access, discounted car rally fees)

Page 14: EXOTIC CARS ASSOCIATION

TAX 179 DEDUCTIONS

2012 Deduction Limit = $139,000

Section 179 Deduction limit after adjustment for inflation has increased to

$139,000 (maximum allowance would have been only $25,000 prior to the

new legislation).

2012 Limit on Capital Purchases = $560,000

Section 179 Threshold for total of equipment & software that can be

purchased has increased to $560,000 (threshold would have been only

$200,000 prior to the new legislation).

2012 Bonus Depreciation = 50%

The new law allows 50% “Bonus Depreciation” on qualified assets placed in

service during 2012

Page 15: EXOTIC CARS ASSOCIATION

PRO FORMA CASH FLOW

YEAR 2012 2013 2014 2015 2016 2017

EBDT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Depreciation $ - $ - $ - $ - $ - $ -

EBT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Tax Deductible $ 42,431.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00

EAT $ 46,528.30 $ 119,013.00 $ 186,952.00 $ 248,732.00 $ 298,366.00 $ 331,000.00

Depreciation charged without cash outlay $ - $ - $ - $ - $ - $ -

Cash Flow $ 46,528.30 $ 119,013.00 $ 186,952.00 $ 248,732.00 $ 298,366.00 $ 331,000.00

EXOTIC CARS ASSOCATIONPROFORMA INCOME STATEMENT

BEGINNING YEAR 2012 TO END 2017

YEAR 2012 2013 2014 2015 2016 2017

Sales Revenue $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00

Costs of Good Sold $ - $ - $ - $ - $ - $ -

Gross Profit $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00

Lease Expense $ 68,402.70 $ 85,487.00 $ 90,048.00 $ 100,768.00 $ 101,884.00 $ 120,000.00

EBIT $ 4,097.30 $ 59,513.00 $ 127,452.00 $ 189,232.00 $ 238,866.00 $ 271,500.00

Interest Expense $ 1,935.80 $ 2,405.00 $ 4,500.00 $ 6,000.00 $ 7,200.00 $ 9,300.00

EBT $ 2,161.50 $ 57,108.00 $ 122,952.00 $ 183,232.00 $ 231,666.00 $ 262,200.00

Tax Deductible $ 42,431.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00 $ 59,500.00

EAT $ 44,592.50 $ 116,608.00 $ 182,452.00 $ 242,732.00 $ 291,166.00 $ 321,700.00

Page 16: EXOTIC CARS ASSOCIATION

Exotic Cars Association Membership Sales Projection

Beginning Year 2012 to End of Year 2017

YEAR 2012 2013 2014 2015 2016 2017Projected Growth 5% 10% 15% 20% 24% 27% 100%

Quantity 3 5 7.5 10 12 14 50

Sales Price $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00 $ 29,000.00

Sales Revenue $ 72,500.00 $ 145,000.00 $ 217,500.00 $ 290,000.00 $ 340,750.00 $ 391,500.00 Total $ 1,457,250.00

Page 17: EXOTIC CARS ASSOCIATION

- How does the points system work?7.5 points per dollar.- What differentiates you from Sportiva, which has been well intact for many years now?The cost of using our luxury cars is cheaper with us. Our membership is also more distinct.- To what extent is your company impacted if an influx of members were to leave the association? When members leave, they most likely will have a substantial amount of points left over. Our policy is that they can only cash out 5 percent of the points.-How many customers/members are needed to sustain the financial health of the company?

- What makes a customer pay for a higher membership rather than a lower one?The benefits that the customer will get in a higher membership

Page 18: EXOTIC CARS ASSOCIATION

- What will you do for the customers who are dissatisfied with the product or service?We have a customer service department that will handle all complaints and dissatisfied customers. Because it costs so much to be a member of our association, we understand that we need to take all matters seriously as each customers are of significant value to the financial health of our company.- Are your sales methods really only going to be limited to car rallies etc.? For the time being they are our most vital channel, however we also plan to contact recreational car enthusiast associations, or other relevant event environments where we expect our target customers (the wealthy) to likely attend. - How will you make your sales pitch at these exclusive events (i.e. Gumball) without people feeling put-off or smothered?Our “lobbyists” are not to be overly aggressive, but more informative. We plan to casually approach curious customers and provide all contact information, but we of course need to train our team to know how to lobby without coming across the wrong way. How will you make your sales pitch at these exclusive events (i.e. Gumball) without

people feeling put-off or smothered?

Page 19: EXOTIC CARS ASSOCIATION

- John Meraz is a successful IT entrepreneur living in Mountain View, CA. At 34 years old.

- Luxury car enthusiast and currently owns a Caymen 2012 Porche.- He discovered an advertisement featuring a service in San Francisco, which is

called the “Exotic Cars Association”.- Enjoys the service because it provides him with being in a social club with

other members that enjoy the same interests and as a paying member he is able to enjoy his greatest hobby by driving our wide range of luxury cars.

Page 20: EXOTIC CARS ASSOCIATION

- How does the points system work?7.5 points per dollar.- What differentiates you from Sportiva, which has been well intact for many years now?The cost of using our luxury cars is cheaper with us. Our membership is also more distinct.- To what extent is your company impacted if an influx of members were to leave the association? When members leave, they most likely will have a substantial amount of points left over. Our policy is that they can only cash out 5 percent of the points.- How many customers/members are needed to sustain the financial health of the company?- What makes a customer pay for a higher membership rather than a lower one?The benefits that the customer will get in a higher membership

Page 21: EXOTIC CARS ASSOCIATION

- If a customer is planning to go with the higher level of a membership why

won’t he lease the car rather than go with the membership fee?

Because he/she wants to be a part of an “exclusive club” for status reasons, and social

reasons. And there are more benefits if he get higher membership fee (examples: new

car introduction event access, discounted car rally fees)

- What do you mean by payment options?annually, and semi-annually.

- What do you mean by payment options?annually, and semi-annually.