English saving EA

Saving Saving Erstaunliche Autos Erstaunliche Autos

Nick F.J. Staes and Jasper J.J. Veldhuis

Tompkins and Kosters20 December 2011

Cost cutting measuresCost cutting measures

Increase productivity Increase productivity

How to improve salesHow to improve sales

Summary and Q&ASummary and Q&A

ContentContent

Tompkins and Kosters

Relocating to IndiaRelocating to India


Re-evaluate supplier Re-evaluate supplier relationshipsrelationships


Smart manufacturing (JIT)Smart manufacturing (JIT)


Improve factory-dealer Improve factory-dealer relationshiprelationship


Increase work week from 4 to 5 days Increase work week from 4 to 5 days

Offer working time incentives, salary increases as Offer working time incentives, salary increases as employees work moreemployees work more

Rejuvenate workforceRejuvenate workforce Offer 55+ employees attractive early retirement Offer 55+ employees attractive early retirement

packages packages Hire younger employees Hire younger employees



How to improve sales How to improve sales


Focus on environmentally friendly carsFocus on environmentally friendly cars

Balanced offer of carsBalanced offer of cars

Marketing strategyMarketing strategy

Electric cars Electric cars

‘‘Green car’ range Green car’ range

Focus on environmentally Focus on environmentally friendly carsfriendly cars


4 essentials 4 essentials

Small carSmall car





Compact carCompact car

Family car Family car





Business car Business car

Marketing strategy Marketing strategy

Focus on target groupFocus on target group

New advertisingNew advertising CommercialsCommercials Improved siteImproved site E-commerce E-commerce


Different for each carDifferent for each car

Cost cutting measuresCost cutting measures


How to improve salesHow to improve sales

Any questions? Any questions?

Summary and Q&ASummary and Q&A


Automotive

English saving EA