11

22

Product naming rationale

Capitalizing on Sport Maxx umbrella name for all UHP tyres due to strong racing heritage (DTM, BTCC)

RT stands for ‘Racing technology’ to highlight the technology transfer from motorsport and be consistent with the previous generation (TT & GT)

Simplification of the naming with the removal of ‘SP’ letters. Same standard will be adopted for all future products

33

A sporty and unique look (I)

Name engraved in the central groove

44

Aerodynamic sidewalls with negative

engraving

A sporty and unique look (II)

55

Consumer needs

66

Extra requirements with Ultra High Performance tyres

Enhanced grip is what UHP drivers are also looking for

Good grip, on wet roads in particular, for optimal safety tread and compound take care of that

Short braking distance

Long lifetime, durability: lasts at least one, better several, seasons harder compound

Smooth running and comfort (little noise and smooth rolling)

Should look good on car: Size, sidewall printing and tread pattern

Reliability – no punctures

Energy-saving qualities, meet sustainability requirements

Tried and true brand promising quality

Enhanced grip

Ultra short braking distance

Control, optimal handling, very good cornering

Perform all their qualities at high speed over 180, 200 kmph and also on wet roads

Innovative technology, continuous development

Should look great on car

European origin: Dunlop, Michelin, Pirelli, Bridgestone offer good UHP tyres

The basics: Essential summer tyre requirements

77

Product positioning and competitive landscape

88

W/Y/Z

               

V

               

H

               

T

               

  13'' 14'' 15'' 16'' 17'' 18'' 19'' ≥20''

Positioning within Dunlop’s summer portfolio

Street Response

Fast Response

Sport Maxx RT Sport Maxx GT

99

RT is key in our line up simplification strategy

UHP patterns in 2011

SP Sport Maxx GT600

SP Sport Maxx GT

SP Sport Maxx TT

SP Sport Maxx

SP Sport 9000

SP Sport 01

SP Sport 2000E

SP Sport 200E

Sport Maxx Race

SP Sport Maxx GT600

SP Sport Maxx GT

Sport Maxx RT

SP Sport Maxx

SP Sport 9000

SP Sport 01

UHP patterns in 2012

1010

Product characteristics

1111

Introducing the Sport Maxx RT

1212

USP, Benefits and Key technical features

USP:Sport Maxx RT: A champion in Grip and High Speed Braking

Benefits:Rational benefit: Better grip and braking thanks to motorsport derived technologies

Key Technical Features:Adaptive compound for a ‘racing’ grip and improved braking performances

Massive outer shoulder block for increased stability and better handling when cornering

New ‘power braking’ blocks for a shorter braking distance especially at high speed

Low Weight Construction, for improved Rolling Resistance performances

1313

DRY PERFORMANCE

Benefit   Feature   Action

Enhanced grip Adaptive compound

Motorsport derived polymer delivers increased adaptability to road surface.

Benefit   Feature   Action

High Handling StabilityMassive Outer Shoulder Block

Increases shoulder contact area when cornering, especially at high speed

Benefit   Feature   Action

Shorter Braking Distance, especially at high speed

Short-Braking Blocks

Optimized geometry leading to increased block rigidity

1414

Adaptive compound

Road is not a perfect flat surface roughness

Roughness level vary from road to road (asphalt, concrete)

Roughness is randomly distributed

1515

Adaptive compound

Thanks to high adaptability of the Sport Maxx RT tread Compound, the real contact surface is increased

Better Adaptability More Contact at Micro-level more Grip

Real micro-contact area

1616

Massive Outer Shoulder Block

Inside Outside

+ 30% contactIncreased Stiffness Connected block

1717

Short-Braking Blocks

Standard blocks:Lift-up effect on trailing edge

Less contactEspecially trailing edge

Short-Braking blocks:Anti-Lift effect on trailing edgeMore contactEspecially trainling edge

Increased stiffnessAllows

To resist lift-up

Short-Braking blocks:Anti-Lift effect on trailing edgeMore contactEspecially trainling edge

1818

WET PERFORMANCE

Benefit   Feature   Action

Better Aquaplaning performances

Large Central Grooves

Increased volume allows for higher water flow

Benefit   Feature   Action

Better Aquaplaning performances

Round footprintWater flow is pushed via the lateral grooves

1919

FUEL CONSUMPTION

Benefit   Feature   Action

Reduced Fuel Consumption

Optimized construction

Optimal material distribution reduces heat generation

Aerodynamic sidewall and shoulders

Reduces air drag

2020

Strong weight improvement thanks to the new carcass

2121

Characteristics summary

Adaptive compound

Massive outer shoulder block

Short braking block

Optimized construction

Better high speed braking and grip

2222

Line up

2323

SOS: Almost 70% of the volume available for the launch

Size & Type Units SOS Feb-12 Mar-12205/55R16 91Y 25,000 1-Feb-12215/45R17 91Y XL 36,000 1-Feb-12225/40ZR18 (92Y) XL 60,000 1-Feb-12225/45ZR17 (91Y) 195,000 1-Feb-12225/45ZR17 (94Y) XL 40,000 1-Feb-12225/50R17 98Y XL 29,000 1-Feb-12235/40ZR18 (95Y) XL 28,000 1-Feb-12235/45R17 94Y 85,000 1-Feb-12245/40R17 91Y 24,000 1-Feb-12245/40ZR18 (97Y) XL 15,000 1-Feb-12205/45R16 83W 15,000 1-Mar-12205/50R17 93Y XL 25,000 1-Mar-12215/55R16 93Y 12,000 1-Mar-12215/55R16 97Y XL 19,000 1-Mar-12215/55R17 94Y 5,000 1-Mar-12225/55R16 99Y XL 8,500 1-Mar-12235/45R17 97Y XL 68,000 1-Mar-12235/55R17 103Y XL 11,000 1-Mar-12245/40ZR18 (93Y) 22,000 1-Mar-12205/50R16 87W 2,400 1-Apr-12215/50R17 95Y XL 3,300 1-Apr-12225/50R16 92Y 4,500 1-Apr-12225/50R17 94Y 9,000 1-Apr-12 9%225/55R16 95Y 22,000 1-Apr-12225/55R17 101Y XL 19,000 1-Apr-12235/45ZR18 (98Y) XL 5,000 1-Apr-12245/45R17 95Y 6,200 1-Apr-12

537,000 722,500 793,90068% 91% 100%

Apr-12

537,000

185,500

71,400

68%

23%