Embed Size (px)
DESCRIPTION
The autonomous vehicle, driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time). It will profoundly change life on earth. For the past century our car-centric culture has shaped infrastructure and ideals, landscape and lifestyle, ethics and enterprise. We rely on the mobility that cars provide us more than ever, but the car’s purpose and meaning changes as the driver fades out. When the car drives itself, what we do in our cars and with our cars is exponentially different. When the car is intelligent, intuitive and adaptive, our relationship to the car alters. When the car builds itself, environments and economies are reshaped. This report looks at the players, technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens, businesses and marketers. Buckle up. Bumpy roads ahead.
Driving Disrupted Driverless Cars Change Everything
Image Source Rinspeed
2Image Source Wikipedia
The autonomous vehicle driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time)
It will profoundly change life on earth
For the past century our car-centric culture has shaped infrastructure and ideals landscape and lifestyle ethics and enterprise We rely on the mobility
that cars provide us more than ever but the carrsquos purpose and meaning changes as the driver fades out
When the car drives itself what we do in our cars and with our cars is
exponentially different When the car is intelligent intuitive and adaptive our relationship to the car alters When the car builds itself
environments and economies are reshaped
This report looks at the players technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens
businesses and marketers
Buckle up Bumpy roads ahead
From Automobiles to Auto Mobility
3
Automatic Autopilot
Image Source Airplane
Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work
Text
flightclubjalopnikcomnobscotuspsorg Sources
4
Driverless Visions in Low Gear
Image Source paleofuturecom
1953 2014
Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future
Image Source Rinspeed
5
Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood
Image Source Volvo
REALITYFICTION
2017 Volvo to start selling driverless cars
2025 Daimler GM and Ford expect to release self-driving models
2026-2035 When several sources predict autonomous cars will be standard issue
Blade Runner Minority Report
`2015 Hoverboards
Back to the Future Part III
2019 Anti-gravity flying cars
I Robot
2054 Police can override autonomous vehicle software
2084 Drivers replaced with robots
2263 Autonomous Flying Cars
The Fifth Element
2015 Tesla cars will be 90 autonomous
ieeeorg
2035 Fully autonomous cars
2015 Audi to start selling low-speed autonomous cars
2016 Mobileye bolt on hands-free kit on sale
2016 GM offering ldquosuper cruiserdquo on Cadillacs
2017 Googlersquos driverless car available to public
2018 Nissan to start selling driverless cars
2019-20 Tesla to offer ldquofull autopilotrdquo capability
2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles
2020 Volvo will sell ldquocrash-freerdquo autonomous car
2024 Jaguar to launch driverless car
2035 Most cars will operate independent from human control
2040 IEEE estimates that up to 75 of all vehicles will be autonomous
Demolition Man
2032 Auto-mode cars
Total Recall
Sources WSJ Wikipedia
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
2Image Source Wikipedia
The autonomous vehicle driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time)
It will profoundly change life on earth
For the past century our car-centric culture has shaped infrastructure and ideals landscape and lifestyle ethics and enterprise We rely on the mobility
that cars provide us more than ever but the carrsquos purpose and meaning changes as the driver fades out
When the car drives itself what we do in our cars and with our cars is
exponentially different When the car is intelligent intuitive and adaptive our relationship to the car alters When the car builds itself
environments and economies are reshaped
This report looks at the players technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens
businesses and marketers
Buckle up Bumpy roads ahead
From Automobiles to Auto Mobility
3
Automatic Autopilot
Image Source Airplane
Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work
Text
flightclubjalopnikcomnobscotuspsorg Sources
4
Driverless Visions in Low Gear
Image Source paleofuturecom
1953 2014
Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future
Image Source Rinspeed
5
Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood
Image Source Volvo
REALITYFICTION
2017 Volvo to start selling driverless cars
2025 Daimler GM and Ford expect to release self-driving models
2026-2035 When several sources predict autonomous cars will be standard issue
Blade Runner Minority Report
`2015 Hoverboards
Back to the Future Part III
2019 Anti-gravity flying cars
I Robot
2054 Police can override autonomous vehicle software
2084 Drivers replaced with robots
2263 Autonomous Flying Cars
The Fifth Element
2015 Tesla cars will be 90 autonomous
ieeeorg
2035 Fully autonomous cars
2015 Audi to start selling low-speed autonomous cars
2016 Mobileye bolt on hands-free kit on sale
2016 GM offering ldquosuper cruiserdquo on Cadillacs
2017 Googlersquos driverless car available to public
2018 Nissan to start selling driverless cars
2019-20 Tesla to offer ldquofull autopilotrdquo capability
2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles
2020 Volvo will sell ldquocrash-freerdquo autonomous car
2024 Jaguar to launch driverless car
2035 Most cars will operate independent from human control
2040 IEEE estimates that up to 75 of all vehicles will be autonomous
Demolition Man
2032 Auto-mode cars
Total Recall
Sources WSJ Wikipedia
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
3
Automatic Autopilot
Image Source Airplane
Ships have been using ldquoself-steering gearrdquo since the 1950s while the first ldquoautopilotingrdquo of an airplane occurred in 1914 The ldquoOttopilotrdquo in the movie Airplane is an apropos metaphor epitomizing the joys of sitting back and letting the machine do all the work
Text
flightclubjalopnikcomnobscotuspsorg Sources
4
Driverless Visions in Low Gear
Image Source paleofuturecom
1953 2014
Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future
Image Source Rinspeed
5
Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood
Image Source Volvo
REALITYFICTION
2017 Volvo to start selling driverless cars
2025 Daimler GM and Ford expect to release self-driving models
2026-2035 When several sources predict autonomous cars will be standard issue
Blade Runner Minority Report
`2015 Hoverboards
Back to the Future Part III
2019 Anti-gravity flying cars
I Robot
2054 Police can override autonomous vehicle software
2084 Drivers replaced with robots
2263 Autonomous Flying Cars
The Fifth Element
2015 Tesla cars will be 90 autonomous
ieeeorg
2035 Fully autonomous cars
2015 Audi to start selling low-speed autonomous cars
2016 Mobileye bolt on hands-free kit on sale
2016 GM offering ldquosuper cruiserdquo on Cadillacs
2017 Googlersquos driverless car available to public
2018 Nissan to start selling driverless cars
2019-20 Tesla to offer ldquofull autopilotrdquo capability
2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles
2020 Volvo will sell ldquocrash-freerdquo autonomous car
2024 Jaguar to launch driverless car
2035 Most cars will operate independent from human control
2040 IEEE estimates that up to 75 of all vehicles will be autonomous
Demolition Man
2032 Auto-mode cars
Total Recall
Sources WSJ Wikipedia
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
4
Driverless Visions in Low Gear
Image Source paleofuturecom
1953 2014
Since the car was invented automakers have gradually introduced automation from automatic shift to adaptive cruise control self-parking to collision-avoidance lane-keeping assistance to brake-assist and traction control The introduction of new driverless technologies will be a gradual one slowly upshifting us into the future
Image Source Rinspeed
5
Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood
Image Source Volvo
REALITYFICTION
2017 Volvo to start selling driverless cars
2025 Daimler GM and Ford expect to release self-driving models
2026-2035 When several sources predict autonomous cars will be standard issue
Blade Runner Minority Report
`2015 Hoverboards
Back to the Future Part III
2019 Anti-gravity flying cars
I Robot
2054 Police can override autonomous vehicle software
2084 Drivers replaced with robots
2263 Autonomous Flying Cars
The Fifth Element
2015 Tesla cars will be 90 autonomous
ieeeorg
2035 Fully autonomous cars
2015 Audi to start selling low-speed autonomous cars
2016 Mobileye bolt on hands-free kit on sale
2016 GM offering ldquosuper cruiserdquo on Cadillacs
2017 Googlersquos driverless car available to public
2018 Nissan to start selling driverless cars
2019-20 Tesla to offer ldquofull autopilotrdquo capability
2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles
2020 Volvo will sell ldquocrash-freerdquo autonomous car
2024 Jaguar to launch driverless car
2035 Most cars will operate independent from human control
2040 IEEE estimates that up to 75 of all vehicles will be autonomous
Demolition Man
2032 Auto-mode cars
Total Recall
Sources WSJ Wikipedia
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
5
Science Fiction to Science Fact Autonomous Cars Shaped by Hollywood
Image Source Volvo
REALITYFICTION
2017 Volvo to start selling driverless cars
2025 Daimler GM and Ford expect to release self-driving models
2026-2035 When several sources predict autonomous cars will be standard issue
Blade Runner Minority Report
`2015 Hoverboards
Back to the Future Part III
2019 Anti-gravity flying cars
I Robot
2054 Police can override autonomous vehicle software
2084 Drivers replaced with robots
2263 Autonomous Flying Cars
The Fifth Element
2015 Tesla cars will be 90 autonomous
ieeeorg
2035 Fully autonomous cars
2015 Audi to start selling low-speed autonomous cars
2016 Mobileye bolt on hands-free kit on sale
2016 GM offering ldquosuper cruiserdquo on Cadillacs
2017 Googlersquos driverless car available to public
2018 Nissan to start selling driverless cars
2019-20 Tesla to offer ldquofull autopilotrdquo capability
2020 GM Mercedes-Benz Audi Nissan BMW and Renault to release semi-autonomous vehicles
2020 Volvo will sell ldquocrash-freerdquo autonomous car
2024 Jaguar to launch driverless car
2035 Most cars will operate independent from human control
2040 IEEE estimates that up to 75 of all vehicles will be autonomous
Demolition Man
2032 Auto-mode cars
Total Recall
Sources WSJ Wikipedia
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
6
The oldest and most extensive driverless Personal Rapid Transport (PRT) system has been operating in Morgantown West Virginia since 1975 Heathrow Airport has been using PRT vehicles since 2011 The newest most modern PRT system launched in Suncheon South Korea while Sardinia Italy launched driverless buses earlier this year
Todayrsquos Driverless Vehicles Look Like Props in a 70s SciFi Flick
Governing eltisorg Sources
Image Source transportxtracom Image Source zeggenschapinfo
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
7
Bolt-On Driverless Systems are Reminiscent of 80s TV Shows
Image Source getcruisecom
An entirely new industry of DIY ldquoautonomous driving kitsrdquo is being born ndash loosely inspired by Knight Riderrsquos KIT ndash to turn manual cars into driverless cars This will make aftermarket upgrades affordable such as the $10000 ldquobolt-onrdquo driverless system called ldquoCruiserdquo Retro and vintage cars turned driverless give new meaning to ldquoBack to the Futurerdquo
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
8
Auto design is converging with aeronautic design such as the autonomous ldquoAeromobilrdquo Autos are not only becoming more intelligent theyrsquore becoming more modular adaptable and transmutable Next the ldquoauto-mutationrdquo of the autonomous automobile
Image Source aeromobilcom
Design Seems Inspired by Transformer Toys and Video Games
Image Source gdefonru
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
9
Who amp Whatrsquos Driving Autonomousness
Source Insurance Journal
Image Source Jordan Fashion
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
10
Loudest Voices Coming from Auto Tech amp Academia
Image Source thevergecom
4013
Co-Founder of Google amp Leader of Google X
MIT Autonomous Expert amp Prof of Mechanical and Ocean Engineering
CEO of General Motors CEO amp Co-Founder of UdacityCo-Founder of PayPal amp
Palantir Investor
Autonomous Car Influencers amp ChampionsCEO of Tesla Inventor amp Investor in Disruptive Tech
Elon MuskSergey Brin
Mary Barra Sebastian Thrun
John Leonard
Peter Thiel
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
11
Tech Driving Innovation Cars Are More Computer Than Machine
Image Source appinions
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
12Image Source thevergecom
4013
Beam Telepresence Robots Autonomous Liferaft
Automated Robots Deliver Food to Hospital Patients
Volvo European Safe Road Trains for the Environment Project NOAA Solar Ocean Explorer
Adjacent Autonomous Driving Devices
Amazon Delivery Drones
HOSPITAL BOTS
DRONESLIFERAFTS
iTRUCKING SUBMARINES
TELEPRESENCE UNMANNED TANKS
Advances Across Industries Are Leapfrogging Driverless Cars
TELEMATICS
DARPArsquos Gladiator
Mobile Weather Data Collection Network
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
13
Local Governments Are Committing to Driverless Infrastructurehellip
Image Source Center for Internet and Society
ldquoAn amendment condoned by The United Nations Convention on
road traffic will soon allow testing of
autonomous vehicles in the European Union
Mexico Chile and Russiardquo
Autonomous Legislation as of May 2014
Source Insurance Journal
hellipWhich Could Be More Divisive Than ldquoRedrdquo and ldquoBluerdquo States
ldquoMichigan is building a driverless town for
testing autonomous carsrdquo
Source technologyreviewcom
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
14
Will Your Life Be Different
Image Source recodenet
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
15
Autonomous Cars Will Give You Back gt 4 Years Of Your Life
Average time equivalent Americans spend
commuting
9 days year 43 years
Average time a person will spend driving in their lifetime
Distractify
Average length of commute to work in the US
The Economist American Census Bureau
51 minutes
Image Source aerovidru
15 days year
Average time equivalent Moms spend driving kids
aroundUK Telegraph
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
16
You Will Spend More Time Doing the Things You Love Not Driving
Image Source hubspotnet
77
8
10
2121
26
Working Have you ever wanted to bill hours for your commute This dream could be reality when your car becomes a mobile office
Texting Talking with Friends Technology both new and current will adapt to social travels
Other These respondents listed activities such as lsquowatch the roadrsquo or lsquoenjoy the sceneryrsquo
Playing Games Stuck in traffic Fire up your carrsquos gaming center to play chess or Words With Friends against your car
Watching Movies Cars of the future will undoubtedly be entertainment hubs featuring built in tablets and TVs
Sleeping Some commuters might consider planning their lives to get a full 8 hours of sleep during their commutes
Reading Imagine a smart car that recommends articles or stories based on the expected travel time
What Americans Say They Intend to Do in their Autonomous Carssource carinsurancecom
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
17
Your Car Will Be The Hub Of Your Personal Smart Grid
The development of autonomous cars is happening in parallel to the clean energy movement We will lose the driver but we will gain in energy Morgan Stanley predicts that autonomous cars will save the United States $13 trillion annually by lowering fuel consumption
Image Source Sis Solar Ventures
Vehicle-to-grid (V2G) systems conceptualize how smart cars could be incorporated into the
extended power grid Cars of the future will share store and
produce our energy
Source businessinsidercom
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
18
You Will Rotate Between Multiple Mobility Machines
Automakers like Mercedes-Benz are realizing that they donrsquot just build vehicles but rather enable mobility so they are moving into new modes of transportation People will share multiple specialized vehicles for varying uses Utility of design will increase
Image Source elektrobike-onlinecom
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
19
You Will Share Your Car(s)
By 2021 Ann Arbor could become the first American city with a shared fleet of networked driverless Cars Autonomous cars will be introduced into society through existing fleets car shares taxis rentals and corporate (eg delivery businesses like FedEx Pizza Hut)
Shared driverless cars could meet all of Singaporersquos
driving needs
300k- MIT Research
Image Source wwwgeekinsydneycom
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
20
You Will Build Your Car From the Ground Up
The future aesthetics and customization of the autonomous car vehicle body will further accelerate with wide-spread adoption of the skateboard chassis and drive-by-wire system The skateboard chassis will house all major car components propulsion motors suspension batteries and the drive-by-wire system which controls all vehicle movements electronically The vehicle body essentially sits on top of it
Image Source General Motors
GM Autonomy Concept Vehicle Skateboard Chassis
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
21
You Will Individualize Your Car
Car bodies will be hyper-customized as they will be 3D printed and fitted atop power trains Every car on the road can and will look different
Image Source autopistaes
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
22
You Will Buy Your Car in Pieces
Image Source mediamagazineru Image Source gizmodocom
Flex Power Base engine can transform into 5 outdoor equipment machines
The mission of Project Ara is to create a modular phone allowing consumers to add an extra battery or a more powerful camera
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
23
Your Car Will Be Bundled With Your House
Autos can be designed to match the environment or architecture Architectural firms will start to design the auto body for a seamless look Driverless cars will ldquodockrdquo in the home
Image Source mikeandmaaikecom
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
24
You Will Look Out the Windows and Learn
Expect windows and surfaces to become touchscreens allowing passengers to interact with surroundings using hand gestures and augmented reality projections Transportation will play a big role in education and ldquoMOOCCsrdquo (massive online open car courses)
Image Source Copenhagen Institute of Interaction Design
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
25
You Will Entertain in Your Car
Image Source Copenhagen Institute of Interaction Design]
The ldquodriverrdquo role will evolve into a ldquohostrdquo role Cars will become the new ldquo3rd Placerdquo replacing cafes and retail Car parties will supplant car pools Auto interiors will look more like rooms than cockpits Passengers will sit wherever they like and entirely new industries like ldquoAuto Decorrdquo will emerge
Image Source mikeandmaaikecom
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
26
You Will Cook and Entertain in Your Car
Food services grocers QSRs food brands and kitchen appliances will be designed for in-car use since time on the road will be spent eating and cooking The car could literally pick up fresh ingredients from the source as the meal is being prepared giving ldquofarm-to-forkrdquo a new meaning
Image Source caranddrivercom
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
27
And Your Car Will be Cooking
In-car entertainment will be expanded Privacy and constant mobility will make autonomous cars the ideal space for illicit activities Expect new car-based business models in the sex drug and alcohol industries Alas declining birthrates may reverse as busy professionals use newfound time to go on ldquodriverless datesrdquo
Image Source rancidmanublogspotcom
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
28
You Will Be More Productive
Image Source Copenhagen Institute of Interaction Design]
The autonomous vehicle will increase productivity especially for people who work from the road (eg real estate sales) Driverless autos will feature high-speed bandwidth and 2-way live streaming The boost in productivity will increase GDP and enable many businesses to adopt 4-day work weeks
Image Source drivecom
Boost in annual productivity from driverless cars
$645 Billion
Morgan Stanley
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
29
You Will Live Longer and Healthier
Automobile accidents are the leading cause of death amongst young people (ages 15-29) and the 2 cause of death worldwide In addition to reducing deaths from crashes driverless cars will reduce cancer as they decrease anxiety and driving stress Happiness and well-being correlate to the length of time spent commuting in traffic
People die in road crashes annually
13 Million
People injured daily in crashes from distracted
drivingPopular Science
1060
Image Source personalinjurycapecodcom
safer than human-driven cars
10xElon Musk
Driverless cars are
Association for Safe International Road Travel
Source Association for Safe International Road Travel
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
30
You Will be Independent Longer
Autonomous cars will offer the elderly independence from caregivers They will give the aging population a better quality of life as well as help them to participate in the workforce longer
Image Source pikditcom
Older adults injured in auto accidents daily in the US
500cdcgov
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
31
Your Kids Will be More Independent
Autonomous cars will likely feature ldquokid moderdquo for short distances with limited navigation controls Gen Z will grow up adapted to longer trips and distances Helicopter parents will be replaced by ldquoAutonomous Parentsrdquo who give their kids independence and encourage exploration
Image Source Tommy Kris Photography
Of the global population is below the age of 15
Nearly 26Index Mundi
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
32
We Will See Societal Bifurcation
ldquoManualrdquo vs ldquoautordquo will replace the ldquostickrdquo vs ldquoautomaticrdquo debate While itrsquos expected that autonomous cars will not cost much more driving puristsenthusiasts will buck the trend They will flaunt their manual driving and taunt the orderliness of the machines Roof sensors on driverless cars will replace the hood ornamentrsquos prestige
Cost that autonomy will add to the sticker price of a car in 2025
Popular Science
$7k
Image Source wonderfulengineeringcom
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
33
We Will See Reverse Urbanization
Image Source Wikipedia
Reverse migration
Source US Census
Global urban-dwelling population
United Nations
35 Billion
Increase in Americarsquos urban population 2000-2010
12
Perceptions of distance will change as driverless vehicles will make travel more bearable if not enjoyable Many will view the ease of travel as an invitation to move out of urban centers We can expect suburban areas to sprawl out from cities and rural communities to thrive
US Census Bureau
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
34
We Will Have Fewer Premature Births
Premature births are linked to auto air pollution a Columbia University study found a comparatively sharp drop in premature births around EZPass toll booths which encourage smoother traffic flows and lower emissions Roughly 50 of premature births involve cesarean sections recently linked to a babyrsquos microbial health effecting overall health
Image Source mamashealthcom
Rise in premature births in the US over past 25 years
CDC
36
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
35
But More Substance Abuse
When the designated driver is a car the worldrsquos partiers party harder Alcohol and drug sales will likely increase as they can be consumed in the privacy of a moving vehicle Without a ldquoreasonrdquo to stay sober (ie DUI conviction) the legal drinking age will also likely drop
Increase in DUI deaths in the US over the past year
+3National Highway Traffic Safety Administration
Image Source ryryinkoreablogspotcom
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
There will be less need for road signage and yet we will be able to travel at higher speeds Smoother rides will make it possible for people to do delicate jobs within their car (eg surgery artwork) Cars will offer different experiences ldquoget there fastrdquo or ldquotake the scenic routerdquo Roads will have more wear-and-tear requiring more maintenance overall
36
We Will Have Better Maintained Roads and New Routes
Image Source quotekocom
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
If getting to and from places is more seamless and enjoyable then why fly or bother with trains Mass transit will be threatened In addition people will take up weekend homes that are 3-6 hours outside of major urban areas and will sleep overnight in their vehicles Night road traffic will increase
37
We Will See Property Values Rebound 3-6 Hours Outside Cities
Image Source flickrcom
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
38
We Will See a Surge in 3D Printed Organs
Given that autonomous cars can dramatically decrease the number of traffic accidents one can expect the availability of organ donations to drop This in turn will likely fuel advances in 3D printed biomaterial research Or organs (eg heart liver kidney) will be ldquogrown in a petri dishrdquo
Image Source japantimescojp
People receive organ transplants daily in the US
US Dept of Health amp Human Servcies
79
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
39
There are millions of vital people living with disabilities or health problems who find driving too challenging Autonomous cars will enable people with physical and mental challenges to participate more fully in society
We Will Have a More Inclusive Society
Legally blind adults living in America
National Federation of the Blind
66 millionAdults live with epilepsy
worldwideWorld Health Organization
50million
Image Source kengurucom
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
The driverrsquos license is currently the de facto form of identification in an increasingly security-minded culture The need for driverrsquos licenses will drop along with driving skills The obsolescence of the driverrsquos license will jumpstart the widespread use of other forms of identification such as biometrics and chip implants
40
We Will Have New Forms of ID
Image Source infiniteunknownnet
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
41
We Will Enjoy More Public Spaces
In the future there will be no need for parking lots or parking garages in urban areas Autonomous cars will be constantly in motion able to park in extremely tight spaces or drive themselves outside of city limits to park This will allow for the repurposing of valuable land ideally for parks and event spaces
Trees could thrive on just 1 of our paved areas
absorbing 12b metric tons of Carbon Dioxide
273 million
Sources National Atlas Grist FWR EPA
Image Source vancouvercaviva
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
42
We Will Have Internet Everywhere
Roads for driverless cars must be built on information highways since autonomous cars rely on networked data In order for driverless cars to take off there will need to be ubiquitous hi-speed wireless broadband access A race towards Internet everywhere is underway
Of the US does not have Broadband Internet
PewInternet
20
Image Source mikeandmaaikecom
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
43
Towns that rely on speed traps and parking ticket quotas will experience budget shortfalls so they will be forced to seek new forms of revenue This will not only be a catalyst for innovation but will make constituents less resentful of local government
We Will Enjoy More Efficient Government
Annual revenue generated in the US from parking tickets
and speeding citationsTrapstercom
$6 Billion
Image Source telegraphcouk
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
Driverless cars will reduce the number of auto accidents and insurance claims which will in turn force the insurance industry to explore new models Many other businesses will be disrupted by driverless vehicles including taxis public transportation logistics cargo delivery services gas stations parking lots and of course auto manufacturing
44
We Will Pay Less (or Nothing) for Insurance
Image Source Broadway Carl
Annual cost to Americans from traffic accidents
$871Billion
Source BBC
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
45
Business Implications of Autonomous Cars
Image Source phantasrailcouk
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
46
10 Ways Marketing Will be Totally Transformed
1 Out-of-home advertising and billboards will respond and customize to passersby
2 Rush-hourdrive-time radio will adapt or die3 Entertainment (and ads) will need to be road-ready4 Content will be designed for Virtual Reality car windows5 New retail destinations will pop up in unusual out of the way locations6 Retail on wheels will explode7 Products will be introduced just for in-car use (cooking entertaining learning
working gaming etc)8 Businesses will be launched for the hiding and control of geolocation data9 Social networks will evolve into networks of social roads10 Brands will sponsor routes and ldquocurated road experiencesrdquo
Image Source watchcaronlineblogspotcom
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
47
10 Jobs of the Future Created by Autonomous Cars
1 Ethical Programmer mdash Will the car be programmed to protect the passenger civilians or the greatest good
2 Parking Lot Ranger mdash If parking lots are repurposed as park spaces these new public spaces will need attending and policing
3 Liability Data Investigator mdash Who is at fault in an autonomous accident The data will know and special investigators will perform the data forensics
4 Pave amp Paint Pro mdash Driverless cars rely on high quality roads and clear road markings so road maintenance will be an important highly-paid job
5 3D Printer Auto Stylist mdash People will need assistance with CAD designing their custom cars and decorating their interiors
6 Convoy Party Planner mdash Specialist planners will be sought to assist with auto entertaining and long-haul group travel
7 Anti-Hacking Mechanic mdash A new field of mechanics will emerge to safeguard data and privacy and thwart auto hacking which could be deadly
8 Personal Vehicle Trainer mdash As obesity rises the auto becomes a place for workouts Trainers will travel with clients to exercise on-the-go
9 Sensor Technician mdash All the autorsquos sensors will need regular tune-ups and calibrations handled by sensor specialists
10 OS Therapist mdash When the auto is intelligent its OS may suffer emotionally requiring therapy from an AI auto shrink
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business
We will continue to track Autonomous Cars adding a global perspective from our Scout Network (now in 11 countries) combined with international social listening Stay tuned Reach out to us if you want to explore how to apply these learnings mdash and future Autonomous Car insights mdash to your business We can package insights in a variety of formats such as
bull Customized ldquoAutonomous Worldrdquo reports designed for sharing and educating
bull Immersive get-smart-fast-on-the-future-of-Driverless-Cars workshops13 bull Autonomous insights-to-applied-marketing roundtable discussions13 bull Bi-weekly ldquoAutonomous Trend Pulsesrdquo mdash shareable newsletters on shifting
culture and marketing opportunities
49Image Source Volvo
50
SOCIAL AGENCY
PR AGENCY
DIGITAL AGENCY
SEARCH AGENCY
EVENT MARKETING
AGENCY
ADVERTISING AGENCY
agency of relevance
- Social amp Cultural Listening - Competitive Intelligence amp War
Gaming - Segment Analysis amp Tracking - Topic Deep Dives - Event Tracking - Issue Monitoring - Real-time Burst Identification - Channel Analysis - Content amp Influencer Strategy - Editorial amp Cultural Calendars
- Macro Trend Identification amp Quantification
- Projecting Segments into the Future (Consumers of the Future)
- Product Service amp Packaging Development
- Business Model Design amp Reimagination
- Business Context Analysis - Futurism - Whitespace Identification - BrandPartner amp Acquisition
Recommendations
- Pre-Planned (7030) Content Production - Online and Offline
- Real-Time Content Production - Real-Time Commerce - Social Media Content (short and
long form) - posts tweets vines videos blogs etc
- Community Management - Influencer Outreach - Channel Optimization amp Fan Base
Development - Analytics amp Measurement - Real-Time Media Amplification
cultural strategy at the core
cultural intelligence
innovation
content amp distribution
powered by
BRAND
INDUSTRY REPORTS
bull Competitive Assessment Report
bull ldquoFuture Ofrdquo Report
bull In-Depth Industry Report
bull Innovation Report
bull Media amp Technology Usage Report
bull Up amp Coming Celebrity Report
STRATEGY WORKSHOPSDeep-dive sessions where we focus on innovation opportunities for your specific brand based upon fringe signals and cultural conversations
25+ report-types that help you translate high-energy cultural moments into valuable opportunities for your brand including
WAVE BRANDINGProven methodology for creating approving launching and distributing content rapidly to take advantage of cultural moments
SOCIAL MEDIA
Community Management FanFollower Acquisition Channel Management amp Administration Ongoing FanFollower Engagement Social Media Infrastructure
Social Media Insights amp Analytics Sentiment Analysis Industry Insights Content Performance
Influencer Programs amp Content Distribution Cultural Influencers amp Affiliates Blogger Outreach Content Distribution
Content Creation amp Campaign Integration 360 Campaign Integration App Development PR Support Programs (pre-buzz live coverage
post-event buzz)
Applying the Wave Branding cultural platform sparks amp honey supports
Sparks amp Honey Offerings
Sign up on our website to receive updates and future reports wwwsparksandhoneycom
For more information 2128945100
infosparksandhoneycomsparksandhoney
bigthinkcomblogsamped facebookcomsparksandhoney
48
Autonomous Car Topics Wersquore Trackinghellip
Economic Disparity
Auto Insurance Liability
Microsoft
TECHNOLOGY
ISSUESBUSINESS
GPS
MEDIA amp CULTURE
3D Printing Auto
Bodies
CA NV MI FL - Driverless
States
Mobileye
3D Mapping
Ann Arbor- Driverless
Town
Telematics
Bandwidth (5G amp WiFi)
Radar amp Lidar
Sensors Camera amp Light
Fuel Cells
Singapore - DriverlessRegulation
Bandwidth Deficit
Russia- DriverlessRegulation
UK- DriverlessRegulation
FCC (Tom
Wheeler)
Cruise
Processing
Google X Autonomous
Apple amp TeslaEU - Driverless
Regulation
Intel
Data Privacy
Elon Musk- Driverless Tesla
Beyond Apollo 2017
Avatar 2 2016
Prometheus 2 2016
Resilient 2016
Space Command
Redemption 2016
The Martian 2015
Allegiant 2016
X-Men Apocalypse
2016
Last Voyage of Demeter
2016
Maze Runner 2015
Autonomous Car
Solar
Lost Income from Driving
Parking Tickets
Beacons
Qualcomm
DMV
NHTSA
Want to Apply Autonomous Car Insights to Your Business