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Reality check: Cars are 7.7 years old
I am 8! Ø Service Plans?
Ø Warranty?
Ø Connected car?
Ø U5erly Dependent?
Ø The Family Workhorse?
Who Are We?
Ø Leading aggregator / ‘compare the market’ for servicing/repairs Ø 5,100 dealerships, specialists and mobile mechanics Ø 5,000 monthly leads, typical vehicle age 4-‐8 years old Ø Garages pay a 3.5% commission when they win new business
From a pizza to a holiday…
…today’s consumer EXPECTS: Ø Social (reviews, raMngs, and social login) Ø Local (results tailored to their local area) Ø Mobile (seamless experience cross-‐device) Ø Comparison (by price, or by their own personal drivers)
These trends are not new! Meet them and WIN BIG.
In conclusion
Ø Their cars may be 2007…but drivers are 2014
Ø They spend 000’s with you but their expecta.ons are not being met as they are elsewhere in their lives
Ø We expect: Social, Local, Mobile, Comparison
Ø In short: we spend £21bn/yr on service / maintenance, differen.a.ng on loca.on, price, reputa.on, features and availability. So why are we not all every bit as slick as Booking.com?