Defunk Your Store

866.227.7337 CarPeopleMarketing.com

866.227.7337 www.CarPeopleMarketing.com


your storedefunk

5 ways to


I believe…

everything happens for a “good” reason…

even when what happens to us is bad.


The last 2 years have been bad.

The last 2 years…

sucked.


economy & unemployment government wall street foreclosures lack of available credit bankruptcy dealership closings


People are worried. who is going out of business? will they have a job? can they keep their house? what about kid’s education? will your dealership be here?


There is a major lack of confidence in our society.


A lot of people are in a funk… good chance your store is in a funk too.


But, I believe… we have turned the corner.


I believe… that because of the last 2 years…


the people in this room are...


- smarter - leaner - meaner - more aggressive


I believe everyone in this room, the survivors, (me included)

are…


much better business men and women than they were before.


- we didn’t give up - we did whatever it took - we made hard decisions - we made the cuts - we made the changes - we got more focused on what really counts.


And we survived!

Stand up & celebrate!


We survived… but now it’s time to thrive!


It’s time to take your store to the next level.


It’s time to rally your troops and let them know where you stand.


It’s time to get the word out to your customers that you are here to stay.


It’s time to be more convenient, more competitive and more convincing.


It’s time to open your minds to new ways that increase traffic & customer retention.


because there is a problem on the horizon:

We depend on car sales…

And car sales are down.


Think about what will happen to your service business when…


it catches up to the reduced car sales.


If you don’t do something different,

if you don’t figure out…


how to keep customers forever.

how to get lost customers back

how to attract new customers


Your service business is going to go down…

it has to.


The pipeline is no longer full of new cars that need service.


Your only salvation is to get more customers and keep more customers.


If you don’t do something different right now…

you will be in a funk.


“When your business slows down, and you do too, you are out of business.”


your storedefunk

5 ways to


5 ways you can make your business thrive while others die.


1. Meet with your people.


keep them informed• you are going to survive• tell them about “funk”• need their commitment• want their input• objective is the future


show you care• do things that survivors do• meet with spouses• cater a dinner at the store• winning attitude • it will be ok


2. Focus on selling service.


• how to answer the phone• features & benefits• ask for the appt• greet w/smile• always be positive

daily svc sales meetings


maximize every opportunity• use vehicle inspection reports on all cars• identify & overcome objections• be negotiable• make it easy to say “Yes”


do what winners do• be open more – not less• be competitive with prices• work on closing more deals on drive• sell ext warranties on the drive for retention / $$$


3. Make customer retention a priority.


give customers a reason• introduce every car buyer• 1000 mile inspection• share customer retention results with everyone• follow-up via email and a survey


• target your lost customers• prospect for new ones• rewards program• stay in touch constantly• sell tires – 75% svc• 1/7 need • 4/5 will buy

increase service traffic


4. Don’t be the best kept secret in town.


advertise more, not less• don’t cut – increase budget• get a good return on investment – ROI• don’t do one-shots• prepare your staff for success


entice customers in• aggressive, low price oil & filter change offer• consistent look that builds brand equity• done right message• coupons wheels off, hood up, no $99


look at your advertising

• does it say you will be OK or does it say you are desperate?


5. Project a solid business image.


look at your facility• clean the restrooms• clean the carpets• dress up the waiting room• cut the grass• get rid of negative signs• stay busy


look at your people• replace worn uniforms• clean the shop – organize• get rid of things that look like you don’t care• paint things that need it• staff not too short


Get rid of the funk.

866.227.7337 CarPeopleMarketing.comToll Free: 866.227.7337 www.CarPeopleMarketing.com

1. Meet with your people

2. Focus on selling service

3. Make customer retention a priority

4. Don’t be the best kept secret

5. Project a solid business image


your storedefunk

5 ways to


You can do this!


You are strong. You made the cuts. You are smarter. You are leaner.

You are ready.


You have what it takes.


You are responsible for what comes next… we can help.


Stop by our booth.


Service Reminders

- Addictive Scratch & Save

- Time Driven Discounts

- Unique Data Download Process

- Detailed ROI Reports

- Optional E-mail Reminder/Survey

- Optional Recored Reminder Calls

Get Lost Customers Back in your Store.


Rewards Club

- Designed for car dealers

- Only good at your store

- Reward % of spent

- Dual Purpose Loyalty / Gift Card

- Monthly E-Reward Statement sent

- Online Transaction & Report Site

Give customers a real reason to only do business with you.


Do just one or combine both products to get more customers in your store and keep them forever.


866.227.7337 www.CarPeopleMarketing.com

Automotive

Defunk Your Store