Dealer Internet Battle Plan - Web 2.0 Based Guerrilla Marketing

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Dealer Internet Battle Plan - Web 2.0 Based Guerrilla Marketing for Car Dealers. For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com

Text of Dealer Internet Battle Plan - Web 2.0 Based Guerrilla Marketing

Digital Dealer Advertising Presentation

How to Use Web 2.0 in a High Powered Guerrilla Marketing Strategy Leverage Web 2.0 sites using OEM supplied content and your customer lists to create business opportunities that will help you sell cars and prosper at a time when dealers are cutting expenses.Leverage Web 2.0 sites using OEM supplied content and your existing customer databases to create high quality sales opportunities at little or no cost. Use access to new sources of OEM supplied information, image, video and rich media content that is updated daily, along with other data resources, to enrich online dealership communities. Use multiple email lists and SEO to take advantage of low or no cost web site platforms as an online magnet that pulls in and engages prospects in your area, along with previous sales and service customers. How do you reach critical mass, to achieve the Web 2.0 alchemy needed to drive dealership opportunities to do business? No dealer or manager should miss this unique opportunity to see how their dealership can use new tools and emerging capabilities that did not exist in 2009 as part of a 2011 Guerrilla Marketing Strategy to generate business without spending more money!

Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets. -- NinjaDealer.com -- ##Dealer Internet Battle Plan Ralph PagliaINTRODUCTION: Ralph Paglia Director - Digital Marketing ADP Dealer Services

20+ year automotive industry leader in Digital Marketing, Advertising, Lead Management and dealership CRM process design and execution.Executed Digital Marketing strategy that generated144,000+ leads to single-point Chevy dealer in 2 years.Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006. Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program providing dealers with geotargeted Tier 1 marketing assetsManaged first retail automotive Behavioral Targeting Digital Ad pilot program while at Courtesy Chevrolet in 2005, 2006 and 2007Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBSs in SoCal Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.

Cell: 505.301.6369 ralph_paglia@adp.com www.ADMPC.com ##Dealer Internet Battle Plan Ralph Paglia2

##Dealer Internet Battle Plan Ralph Paglia3

##Dealer Internet Battle Plan Ralph Paglia4Dealer Resource Siteswww.DealerInternetBattlePlan.comJim Ziegler Internet workshops www.ADPsocial.com Ralph Paglias team networkwww.DealerKnows.com Joe Webbwww.TomSparks.com Tim Jenningshttp://YouTube.com/user/SparksBuick Tim Jenningswww.SocialAutoSales.com Ralph Paglias dealer services www.AutomotiveInternet.com Digital Advertising web presentationwww.NinjaDealer.com Access Restricted to Dealer Internet Battle Plan Attendeeswww.ADMPC.comAutomotive Digital Marketing Professional Community is #1 www.DealerRefresh.com Popular Internet Sales Manager Blog and Forumwww.DrivingSales.com Jared Hamiltons response to ADM Professional Community##Dealer Internet Battle Plan Ralph PagliaDealer Resource Siteswww.FordCommunity.com www.ToyotaCommunity.comwww.ChevyCommunity.com www.KiaCommunity.com www.InternetSalesManagers.org www.AutomotiveInternet.com www.ADPdigitaladvertising.com www.DigitalDealerConference.org www.AskPatty.com www.Automotive-SEO.com www.DealerConversion.com www.AutoDealerPeople.com www.DealerElite.com www.Dealer-SEO.com www.OnlineAutomotiveReview.com KainAutomotiveIdeaExchange.ning.com

www.DealerRater.com Get Certified for $85 a month, use tools to push reviews everywhere!www.MerchantCircle.comwww.Yelp.com www.Insider Pages.comwww.CarDealerCheck.com www.MyDealerReport.com www.CarDealerReviews.org www.PrestoReviews.com www.DealershipRatings.com www.Edmunds.com ##Dealer Internet Battle Plan Ralph PagliaWeb 2.0 is typically used to describe UGC sites and Social Networks available in a Heinz 57 range of varietiesSocial NetworksProfessional NetworksVideo Hosting SitesPhoto Hosting SitesDIY Publishing (Blogs)Consumer Reviews & RatingsStatus, SMS & Bookmarking DIY Network Creation Platforms

##Dealer Internet Battle Plan Ralph Paglia7Dealer CommunityHub & Feed SourcesDigitalRalph says:Use a network of interconnected Web 2.0 sites for dealership social marketing strategy##Dealer Internet Battle Plan Ralph PagliaSmartArt custom animation effects: radial list(Intermediate)

To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship. In the Relationship pane, click Radial List (fifth row, fourth option from the left), and then click OK to insert the graphic into the slide. To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes.On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors, and under Built-In, select Technic.Press and hold CTRL, and on the slide, select the large circle and all three small circles.On the Home tab, in the Drawing group, click the arrow to the right of Shape Effects, point to Preset, and then under Presets select Preset 2 (first row, second option from the left).On the slide, click the picture placeholder in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert. (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane check Tile picture as texture. (2) If necessary, change the tile position of the picture within the shape. To do this, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Offset X and Offset Y boxes to reposition the focal point of the picture. To resize the picture, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.)Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill, and then in the Color list, select Gray-25%, Background 2, Darker 75% (fifth row, third option from the left).Select the middle small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Gold, Accent 2 (first row, sixth option from the left).Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, click Solid fill in the Fill pane, and then in the Color list select Lavender, Accent 3 (first row, seventh option from the left).Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, do the following:Click Line Color in the left pane, and in the Line Color pane click Solid line.Also in the Line Color pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left).Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane, do the following: In the Width box, enter 2.5 pt.In the Dash type list, select Round Dot (second option from the top).Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the Font Size box, enter 22.

To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click Custom Animation. Select the SmartArt graphic on the slide, and then in the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and select More Effects. In the Add Entrance Effect dialog box, under Subtle, select Fade.Click the arrow to the right of the fade entrance effect and select Effect Options. In the Fade dialog box, do the following:On the Timing tab, in the Start list, select With Previous.On the Timing tab, in the Speed list, select 1 seconds (Fast). On the SmartArt Animation tab, in the Group graphic list, select One by one. Click the double arrow under the animation effect to expand the list of effects.Select the first effect in the list (fade entrance effect), and then click Change, point to Entrance, and select More Effects. In the Change Entrance Effect dialog box, under Moderate, select Grow & Turn.Select the second effect in the list (fade entrance effect), and then click Change, point to Entrance and select More Effects. In the Change Entrance Effect dialog box, under Basic, select Wipe.Select the second effect in the list again (wipe entrance effect). Under Modify: Wipe, do the following:In the Start list, select After Previous.In the Direction list, select From Left.In the