November 5, 2015

Far More Than In-Car Infotainment: Trends Transforming Auto …and Radio Andreas Mai, Director Smart Connected Vehicles

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Five Drivers and Control Points of Future Mobility

Source: Cisco Smart Connected Vehicle, 2015

Clo

sing

the

Inno

vatio

n G

ap

Autonomous

2

Price Value Chain From Building Cars to Selling Personal Travel Time Well Spent

1

Technology Cost Customer Data

Value Creation Market Access

Requires New Innovation & Business Models

Control

Share

From Owning to Sharing 3

Multi-M

odal Mobility

4

5

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More Congestion in Network than on Road: Infrastructure Is Key to Deliver Future Mobility Services

City Operator Applications

Lighting Control

4

Energy Reports

Parking Enforcement

City Safety/ Security

Incident Detection

Citizen Services

Public Wi-Fi

Parking Availability

Traffic Light Alerts

Incident Detection

!

City Air/Noise/ Pollution Maps

192 Exabytes = 192 x 1018 Bytes = 65 Trillion images = 6 Trillion video clips

By 2019:

Mobile Data

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019

CIM Cloud

Power

Wi-Fi Mesh

FOG Analytics 3

1

2 DSRC

Wi-Fi Mesh

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Autopilot Assisted

Unlocking the Hidden Value of Driving Time

Source: Cisco Smart Connected Vehicle, 2015

Connected

2,400

880

80 Value $3,360

Work

Media

Rest 0 56%

Shop

1 @ 1.7 vehicle occupancy 2 Congestion, traffic light stops, looking for parking

508 Hours Driving Time per Vehicle per Year 1

104 Traffic Inefficiencies 2

2015

Value of Driving Time

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Impact for Radio: What Drives Connected Drivers?

Personal

… at point of decision

Thank you.