CF craigslist

Used Car Classified Marketing

Bottom Line

• Craigslist can increase bottom line by 10%, 20%, and even 30%+

craigslist Changes

• Big Changes on Dec 3 2013…

– Craigslist now charges $5 per add

BUT REMEMBER:

– All those calling are IN-MARKET to buy a used vehicle!

CF craigslist Pricing• To upload all inventory would cost:

– COST = (Number of Used Inventory) X ($10.00)

• Example: A car dealer has 100 used cars, then this would cost $1000 to upload all their inventory to CL

• If you want to DOMINATE, then they upload used inventory 2x

– Between 30-100+ calls per 100 uploaded

• *** ALL CALLS ARE SALES CALLS ***

• Cost per lead (CPL) is ranges from $15 - $32

CF craigslist Case Studies

Arrigo DCJR – January 2014

• Budget $1500

• 99 Used Sales Calls/Leads in the month of January 2014 from craigslist

• $15 Cost per lead

Williamson Cadillac/Buick GMC- January 2014

• Budget $1000

• 91 Used Sales Calls/Leads in the month of January 2014 from craigslist

• $10 Cost per lead

Arrigo Sawgrass – May 2014

• Budget $1500

• 141 Used Sales Calls/Leads

• $10 Cost per lead

Arrigo Ft. Pierce – May 2014

• Budget $1500

• 56 Used Sales Calls/Leads

• $26 Cost per lead

Arrigo Palm Beach – May 2014

• Budget $1500

• 74 Used Sales Calls/Leads

• $20 Cost per lead

Team Nissan Manchester – May 2014

• Budget $1500

• 46 Used Sales Calls/Leads

• $32 Cost per lead